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Unsolicited Advice: How Southwest Airlines lost its way

20/04/2026
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Southwest has long been a beloved, low-cost airline with free checked bags, minimal fees, and one class of seating that made flying feel simple and fair. But recent reversals of those policies, in favor of the bottom line, have left both customers and employees feeling betrayed. In this Unsolicited Advice segment, Anne and Frances take a closer look at what Southwest got so right in the beginning, the decisions that led to this moment, and what CEO Bob Jordan could still do to turn the plane around.


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