FBU 550: How Bold Should You REALLY Be on Social Media?

In this episode, Jill dives into the question, "How bold should you be on social media?" and makes a strong case that the future of online business is rooted in personal branding and authenticity. She explores why many creators hold back—fear of losing followers, getting judged, or facing haters—and explains how vulnerability, honest storytelling, and even a little edge can massively increase connection, reach, and sales. There's an audience for every personality, and the posts that feel the scariest to share are often the ones that perform best. Instead of trying to stay "safe" or vanilla, try sharing real stories, hot takes, and unpopular opinions in a way that still feels true to you.    Get on the wait list for the Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com               business growth, sales strategies, social media, engagement, online marketing, coaching, content creation, scaling business, strategy lab, digital marketing

So many coaches get stuck in that frustrating $1K–$5K per month range, but they want to make more. You're doing the work, posting consistently, maybe you've even launched a few offers, but the growth just isn't compounding yet. In this episode, Jill breaks down exactly what's keeping you stuck and how to move past it, including the four "toggles" you can flip in your business to finally start scaling. Because if nothing changes, nothing changes—and scaling requires action, not waiting for the algorithm or the market to save you.    Get on the wait list for the Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

The online coaching space is constantly changing, but even if it's difficult to predict, there are a few things you can start doing now that will set you up for success in the future. Jill predicts that the coaching space will evolve with more emphasis on lifestyle content and the need for effective launch strategies, so storytelling and personal branding are two skills you'll need to develop. Trends come and go, but one thing that your potential clients will always be looking for is connection. If you know how to connect, you'll always have clients.   Get on the wait list for the Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com                 online coaching, personal branding, storytelling, lifestyle content, launch strategies, business growth, Strategy Lab, coaching industry, digital marketing, entrepreneurship

Before you go all-in on another online platform for your business, there are a few considerations to keep in mind. Yes, diversifying your social media use can increase your reach, but all algorithms aren't created equal. Different types of people spend their time on different types of platforms, so before you branch out, you'll need to ask yourself where your ideal clients might be hanging out. It's also important to get consistent before adding new tasks to your to-do list and realizing that different platforms will require bespoke content creation strategies.    Get on the wait list for the Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com             social media, online coaching, content creation, platform strategy, audience engagement, digital marketing, Instagram, Facebook, TikTok, YouTube, LinkedIn

Do you fight for your limitations without realizing it? More often than not, the only thing holding us back from success is ourselves. If you want to grow, you have to challenge your negative beliefs and own the fact that you have real potential for success. There is no meaningful difference between someone who is successful at what you want to be doing and yourself—successful people just take action, despite their fears and self-doubt.   Get on the wait list for the Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com             business mindset, overcoming limitations, market research, perfectionism, self-doubt, coaching, self-belief, resilience, entrepreneurship, online business

There will come a time in your online business journey that you're ready to transition from your in-person job to going full-time in your online business, but it's not always the easiest leap to make. Growing your online business while working another job will take time and energy management and eventually the need to prioritize time over money. In this episode, Jill provides actionable steps you can take as you make this transition,  including how to create time in a packed schedule and how important it is to be passionate about your business. It'll take some time before you can go all-in online, but if you stick with the process, make sacrifices, and learn to work smarter, it's absolutely possible.   Get on the wait list for the Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com             online coaching, business transition, time management, energy management, personal branding, entrepreneurship, side hustle, corporate job, online business, fitness industry    

If you want to build a massive business, that requires massive levels of discernment and a commitment to setting and enforcing boundaries with your clients. Jill learned a few lessons from client interactions as she began her business, so she can highlight the key boundaries that coaches should implement to ensure client fairness and maintain a healthy work-life balance. If you have no boundaries, you won't have the time or energy required to build a hugely successful business.   Get on the wait list for the Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

The best thing about online business in 2025 and beyond is that there are infinite ways you can be making money online. There are more people than ever before buying coaching online, so it's our job as business owners to figure out which combination of tactics will work for success. Having flexibility in sales strategies is important, and there are numerous ways to generate leads, create sales mechanisms, and pitch offers. As long as you can maintain a possibility mindset and be open to changing your approach, there is always an opportunity to succeed in the evolving online business landscape.   Get on the wait list for the Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

If you want to build a successful online business, you first need to develop a personal brand. Trust is built through consistent visibility and sharing personal experiences, and trust is the most important part of selling online. You may think that sharing personal anecdotes has no direct ROI, but every time you show up, you're building more anymore trust. Today, Jill shares her journey of transitioning from a full-time job to running her business and highlights the need for patience and consistency in achieving long-term success. Whether you're an online business beginner or a seasoned veteran, we all need to embrace our unique personal brand and to share more of our personal lives to connect with our audiences.   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com             personal branding, online business, trust, visibility, social media, consistency, gradual growth, success, entrepreneurship, coaching    

In this episode, Jill sits down with FBA student Nicole Scheitlin, a pre- and postnatal fitness coach who has transformed her business model to better serve moms at every stage of their journey. Nicole shares how she went from offering primarily one-on-one coaching to building a robust self-paced course designed for women during pregnancy, immediate postpartum, and beyond. Jill and Nicole also dive into the niche launch strategy that helped her fill her one-on-one roster, the power of building a curriculum that keeps clients supported long-term, and the mindset shifts that turned her ideas into a scalable business.    Connect with Nicole! https://www.instagram.com/strongmamawellness/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com