FBU 513: Should You Use a Video Sales Letter (VSL)?

You might have heard of a sales technique called a Video Sales Letter (or VSL), but what actually is a VSL and what’s the best way to use one? Jill is diving deep into the concept of VSLs and explains their structure, purpose, and effectiveness in making sales. Generally, the higher friction your potential clients face before deciding to work with you, the higher chance you have to convert a lead into a sale. With a VSL, you can be increasing engagement, qualifying your leads, and making sales with a lot less front-facing work.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com         Video Sales Letters, VSL, marketing strategies, online coaching, lead generation, sales conversion, educational content, client engagement, business growth, digital marketing

In this episode, Jill breaks down exactly how to create and launch a beta group coaching program—ideal for first-time course creators who want to test their signature method, get real client results, and generate social proof before doing a full launch. She explains why beta testing should only be used for brand-new offers, how to structure the program, and how to attract the right clients using clear, specific niche language. It’s the best way to keep things low-tech and low-pressure while still delivering a high-value experience.    Get the Six Figure Fitness Program: https://www.jillfitprograms.com/six-figure-fitness   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Growing your online coaching business requires an email list, and in order to grow your email list, you’ll need a compelling lead magnet—aka, a freebie. But giving something away for free isn’t always enough to interest someone. Your lead magnet needs to have a ton of value and helps your potential client start to solve a problem they already know they have. Today, Jill shares the types of lead magnets that do best, and teaches you how to message your offer in a way that ensures your leads understand the value of what they’re opting in to.    Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com     lead magnets, email marketing, online coaching, freebies, high utility, messaging, evergreen content, audience engagement, digital marketing, business growth

If you want to scale your business, the answer isn’t about doing more. When you want to make more money and impact more lives, you have to start doing things better. In this episode, Jill shares the kinds of questions you need to be asking yourself if scaling your business is your goal. She emphasizes the importance of leveraging team capacity, evaluating business focus, and understanding customer lifetime value.    Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com   scaling, online business, team dynamics, revenue growth, business model, customer lifetime value, AI in business, entrepreneurship, business coaching, leadership

There are a million little tasks you could be doing in your business, and the only way to get clarity is just by doing them. Running a business requires a growth focused mindset, and the ability to manage your expectations, get clinical about results, and to iterate over and over again. You’ll have the greatest success if you can see your business actions as experiments, and remain open to the outcomes. There’s always something more to learn and something more to try.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com   business mindset, predictability, action, offers, launches, feedback, sales mechanisms, skills, expectations, experimentation    

We all know that a steady diet of junk food will leave us feeling uneasy and sick, and it’s no different in business. Today, Jill shares the concept of a 'junk food business,' contrasting it with the idea of building a sustainable brand. She emphasizes the importance of authenticity, integrity, and long-term relationships in business, and warns against quick sales tactics that may compromise values—they’ll never get you where you want to go. Hopefully this conversation will serve as a reminder to you to prioritize sustainable practices over fast cash, and reflect on their own business strategies and investments.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

In this episode, Jill discusses the nuances of following up with potential clients after sales calls. When you have a sales call that goes nowhere, it isn’t always an issue of the wrong price—rather, your potential client doesn’t yet see the value of what you bring to the table. No one is great at sales calls right off the bat. It may take a few reps and a few new follow-up strategies, but with time and practice, you can start closing sales calls like a pro.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Posting reels on Instagram is one of the best things you can do for the growth of your business. Of course, a big following is meaningless if you don’t have a next step for your audience to take, but you are going to need some eyes on you in order to sell your products and services. Social media content creation doesn’t need to be a huge deal or a paralysis-causing event, so in this episode, Jill is sharing her personal social media content planning strategies for maximum connection, engagement, and growth.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

You can’t build a business on defense—if you want to make sales, you have to be proactive about getting them. In this episode, Jill discusses the transition from low ticket offers to high ticket offers, emphasizing the importance of creating a customer journey through an Ascension Model. Giving things away for free might be part of your business journey, but to make money, you need to guide your customers to higher ticket products.    Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

You only need to be one step ahead of the next person if your goal is to help them, but if you want to stand out of the crowd in a saturated online coaching space, you’ll need to become an expert. There are three types of experts: the researcher, the results getter, and the role model. You’re probably already one of those three, but in order to get to a level 2 expert, you need to develop your own systems and frameworks.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com