FBU 486: Growth vs. Nurture Content: What’s the Difference?

The more you talk about your offers, the more sales you’ll make. That may seem aggressive and insincere, but talking about your offers doesn’t have to mean making hard sales pitches every day—instead you can mention your offers frequently within the context of your daily life, and in doing so, you’ll build trust and familiarity with what you sell.    Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

There’s so much mystery around social media. Knowing what to post and how to grow your account can feel impossible, and while growth may be difficult, it isn’t impossible. Once you know the different types of content, you can put a plan in place that will make social media growth less mystifying. In this episode, Jill discusses top, middle, and bottom of funnel content, and how to utilize each type to attract, nurture, and convert followers into customers. Getting followers is only the first half of the battle—once you get the numbers, you’ll need to form deep and impactful relationships with those people.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

It feels like haters and trolls are at all-time high on social media. If you’re a woman with an online presence, someone will always have something to say and your confidence will always trigger people. But you can’t control how people perceive you, so you’ll have to learn how to deal with the meanness, snark, and trolling that runs rampant if you’re serious about running an online business.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

You don’t always have to be doing the most in your business, but when you’re selling, it makes sense to go all-in on your selling to have the most successful launches possible. You always have a say in how your business is faring, and as long as you’re willing to do a little more than the average person, you’ll be setting yourself up for the kind of business outcomes you dream about. In this episode, Jill shares a handful of pre-, post- and mid-launch strategies you can implement to increase your launch’s potential.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Most lead magnets are free experiences, but there’s always an option to run a paid one. There’s plenty of value someone can get from a free experience, but there’s truth in the saying that when people pay, they pay attention. Today, Jill talks the difference between free and paid lead magnets, sharing the benefits and the disadvantages of each. You always have the option to experiment and find out which is right for your business.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Launching can feel like a rollercoaster of emotions, but it’s one of the best ways to make money in your business, so if you want to be successful online, you’re going to have to learn to manage those feelings and just keep going. In this episode, Jill Coleman highlights the importance of expectation management, understanding the launch process, and maintaining a positive mindset throughout your launches. Launching is hard, but it’s important to get resourceful and scrappy when facing challenges, and to always reflect on your performance post-launch to improve how you launch again in the future.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

No one likes being forced into a sale. So, when it comes to handling objections during sales calls, it’s important to view sales calls as conversations rather than high-pressure situations—not every potential client is a good fit, and that’s okay! In this episode, Jill is sharing how she handles objections by categorizing buyers into low and high information types, and shares strategies for addressing common objections, particularly around money. Integrity in sales is possible, and when you build an offer you’re proud of, you’ll have no problem coming in to sales conversations with confidence and authenticity.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

With social media and online business becoming more and more saturated, messaging is more important than ever—but what is messaging? In this conversation, Jill and return guest (and King of Messaging!) Brandon Lucero explore the evolution of messaging, the importance of effective communication in your business, and how to teach concepts rather than just relaying information. Brandon also shares strategies for effective lead generation and the role of self-identifying content in increasing engagement and conversions, because at the end of the day, the most important element of your business is being able to convert leads into paying clients.    Join Brandon’s FREE Master Your Conversion Messaging Event   FBU 411: How to Nail Your Launch Messaging with Brandon Lucero   Connect with Brandon! Instagram: @iambrandonlucero   Listen to the New Generation Entrepreneur Podcast! https://brandonlucero.com/   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

In this episode, Jill sits down with Kasey Jo Orvidas to explore the critical role of mindset in coaching and how it impacts client success. They discuss the differences between growth and fixed mindsets, the importance of fostering client autonomy, and strategies for improving motivation, accountability, and retention. Kasey Jo shares insights on overcoming common coaching challenges and emphasizes the power of effective communication and behavior change strategies. They also dive into sales techniques for mindset coaching, how to position yourself in a competitive market, and why understanding client psychology is key to driving lasting transformation. Whether you're looking to refine your coaching approach, improve client results, or grow your business, this episode is packed with actionable takeaways to help you succeed.   Join Kasey for her FREE Coaching Code Workshop!   Connect with Kasey Jo! Instagram: @coachkaseyjo   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

While the Instagram algorithm is always changing, it’s still one of the best tools you can use to generate leads and gather opt-ins for your freebies. Opt-ins have been down for many online business owners, but there’s no need to fear just yet—Jill knows a few strategies that are working well on Instagram as of March 2025 for both main feed posts and in your Stories.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com