FBU 453: How to Sell “High Ticket” Fitness + Nutrition Coaching

As you build your online business, it’s important to deliver your message to the right people. You want to attract the right audience while also trying to reach more people, and that’s a valid strategy. However, it’s normal if – in the very beginning – only friends and family are paying attention to your service or buying from you. In this episode, Jill gives you ideas on what to do if your audience is not your ideal client, yet.   “Don’t feel like if it’s someone you know that they’re not a qualified lead.” – Jill Coleman   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.    Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

You’re not just a coach or a personal trainer anymore, you’re a Digital CEO, which means that your time is now in higher-demand than it’s ever been. It’s time to increase your prices! Maybe you’re struggling with impostor syndrome when it comes to raising your rates, but your time is valuable. Plus, when you charge more, you put yourself on the hook to rise to the occasion and become a better coach. It’s time to know your own value and raise your rates. This episode will give you the step-by-step to justify your price increases to your clientele.    Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

In this episode, Jill gets real about the very necessary mindset shift you have to make when it comes to selling. Sometimes, coaches feel a little icky about selling. Doubtful thoughts still come to mind from time to time, making fitness professionals wonder if what they’re doing really matters and whether or not people are getting something from their content. In this episode, Jill shares an important message, explaining that even if you don’t know about it, someone is having their life changed because of your work.   “If you don’t believe in what you’re selling, who else is going to? The most important person to sell on your offer is you.” – Jill Coleman   Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.    You May Also Like Fit Biz U: Pep Talk: Who Said It Was Going to Be Easy? Fit Biz U: 3 Ways to Bust through a Business Plateau   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

It’s really easy to compare your journey with someone else’s. It’s sort of inevitable to keep comparing numbers, followers on social media, results, etc. However, what most people don’t think about is that everyone started a business from scratch and everyone thought it was really hard at the beginning too. In this episode, Jill debriefs the 6 key steps for starting an online biz from the very beginning.   “I always try to remind my clients that they’re not supposed to know how to do this.” – Jill Coleman   Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.    You May Also Like   Fit Biz U: Adopting a Business Mantra Fit Biz U: Being the Best to Build Your Business   Connect with me!   Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

In this episode, Jill shares essential strategies for ensuring your most successful launch ever in Q1 of 2025. It’s important to take breaks, especially during the holiday season, but its also the perfect time to prepare for the next business year. There are four key steps to prepare for a successful launch: avoiding launches in the first two weeks of January, building familiarity with your offer, conducting market research, and understanding your numbers to set lead goals. Be proactive in their marketing efforts and to focus on the outcomes their audience desires, and your income (and impact!) will continue to grow.   Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

There are still 3 weeks left until the end of the year, which means there’s still time to tie up a few loose ends to  to boost cash flow and prepare for the new year. Energy can feel low at this time of year, so you don’t need to prepare a full launch, but there are a few things you can do to fill up your roster for 2025 and look into mentorship that can help your business take off.   Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Selling high-ticket fitness or nutrition coaching can be difficult—it takes time to get results, and investing feels risky. But if you want to make real money online, you need to feel confident and comfortable selling high-ticket programs. In this episode, Jill shares her tried and true strategies for selling high ticket fitness programs, emphasizing the importance of effective messaging, marketing, and the right mindset. She also shares insights on conducting successful sales calls and building value for services, ultimately encouraging fitness professionals like you to stand firm in your worth and confidently sell your coaching services.   Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Getting testimonials and social proof is hugely important for your online fitness business, but sometimes it can feel embarrassing or overwhelming to ask your clients to write out or make a video talking about their transformation. Today, Jill is sharing her best strategies for getting feedback, including weekly and monthly check-ins, video testimonials, and case studies. Testimonials aren’t just good for you—they’re good for your clients, too, because it reminds them of how much progress they’re making. Getting social proof doesn’t have to be a huge ordeal, with Jill’s tips and strategies, you can start getting powerful testimonials this week.   Get on the Interest List for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Today, Jill shares insights from her experience as a guest on the Mind Your Business Podcast with James Wedmore, discussing the importance of mastery, presentation skills, and the nuances of advanced business success. She emphasizes the need for radical responsibility in leadership, the value of testimonial content, and the significance of long-term commitment to business models. Jill also highlights the importance of having experienced mentors who can guide through challenges, reinforcing that true mastery comes from repeated practice and learning from others' experiences.   Listen to the episode of James’s Podcast here! The Mind Your Business Podcast: The 7-Figure Series: Inside the Mind of 7 Figure Digital CEO Jill Coleman on Scaling Your Digital Business, Building a Team, and the Power of Consistency   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

As you begin your online business journey, the number one question you should be asking yourself is what is your commitment to making this work? We know intuitively when it comes to fitness, but when it comes to business we suddenly forget—results take time, so why would you give up after just a few months because you aren’t seeing results yet? In this episode, Jill discusses the common reasons why online coaches fail, emphasizing the importance of mindset, commitment, and managing expectations. Look at your business journey as an infinite game, where perseverance and continuous learning are key to achieving long-term success.   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com