Why Do Manufacturers Really Invest in Motorsport? WEC's Emilie Rotkopf Tells Us the Answers
27/09/2024
0:00
24:24
Live from the 6-Hour Lone Star Le Mans, our host Manvi Mittal catches up with WEC Marketing Rep for Manufacturers Emilie Rotkopf as lays out the business case for manufacturers to invest in motorsport - and yes, Ferrari doesn't race to sell cars but sells cars to race.
You can also listen to the full interview on YouTube. Follow @femalesinmsport and @manvimittal for more content. Leave us a 5-star review for a shoutout in the next episode!
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