The Branding Power of Neuroscience and Emotional Insights

Matt Salem talks about his book, co-authored with Alex Hunt, unPACKED: Predict Packaging That Sells, and the behavioral science of decision-making. Matt is SVP at Behaviorally, a market-research and data intelligence firm that helps organizations understand what drives consumer choice. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Kevin Perlmutter talks about his book "Brand Desire" and ways to harness the power of neuroscience and emotional insights to create deeper, more meaningful brand connections. Kevin is the founder of Limbic Brand Evolution and a leading expert in emotional brand strategy. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Amy Osmond Cook talks about her book The RevOps Advantage and how to maximize your revenue potential. Amy is the co-founder and Chief Marketing Officer of Fullcast – a RevOps platform for planning and executing go-to-market strategies. She's an expert in aligning marketing, sales, and operations for strategic growth. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Dr. Robin Hills talks about his book "The Authority Guide to Emotional Resilience in Business" where he shares some important strategies for building resilience and leading more effectively through the power of emotional intelligence. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Paul Cheetham discusses strategies for businesses following the Federal Reserve's recent interest rate cut. Paul is the CEO and founder of Vanla Group, a business advisory firm serving small- and mid-sized companies. He is an expert in M&A, business valuation and growth strategies. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Mita Mallick talks about her book The Devil Emails at Midnight." Mita is a Wall St. Journal and USA Today bestselling author, a contributor to Harvard Business Review, and an authority on inclusive leadership and workplace culture. Listen as she examines what good leaders can learn from bad bosses. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Doug Crowe discusses authoring a book in the age of AI. Doug is an accomplished author, writer's coach, and former senior correspondent at Newswire. He first joined us way back in July 2015 on Episode 21, where we discussed his book "Author Your Brand." Today, he specializes in helping authors and top execs navigate the intersection of AI, storytelling and leadership. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Matty Graham, Managing Director at Ryze Labs, envisions a future where AI agents, or "digital twins," handle key financial transactions—and feels that this is a natural evolution of cryptocurrency. Listen as we explore strategies working to shape the future of AI commerce. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Sunny Singh, founder of Adobo Fresh Burrito Franchising, talks about success in "boring" businesses and some practical insights about the business of franchising and investing in restaurants. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

Karen Hastie traded a quiet retirement after running a successful retail business for over 30 years for the thrill of launching a tech startup at age 60. She founded the Chamber Perks App to help local businesses grow. Listen as Karen shares some practical strategies to build success as a late-in-life entrepreneur. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise