Leadership, Business & Innovation Podcast: Marketing Your Services

This is a debate concerning the need to market medical services in the field of ophthalmology and how to select the best tools for your needs. Europe has different regulations regarding medical marketing, but proactivity, especially in social media, without doubths provides more informed and interested patients. Cataract and refractive surgery mostly belong to the premium eye services, which complicates the marketing approach. Moreover there are significant differences between academic, non-academic public and private services. The interview will include the position of key opinion leaders with differing backgrounds, their approaches, special considerations and way to success. 

Chairs: Sheraz Daya and Anat Loewenstein Speakers: Vladimir Suvajac, Sara Sella, Kristina Mikak and Tiago Monteiro Join us for the upcoming ESCRS eConnect webinar as we explore some of the key challenges faced after corneal refractive procedures. This session will highlight common postoperative issues such as visual quality concerns, stability of results over time, healing complications, and the management of intracorneal implants. Through focused presentations and a concluding discussion, our expert panel will provide valuable guidance on recognising, preventing, and addressing these complications in everyday practice. Whether you’re experienced in refractive surgery or looking to expand your knowledge in managing postoperative outcomes, this webinar offers timely and practical insights relevant to all anterior segment surgeons.

Is success in ophthalmology and beyond, truly based on merit? Or are there hidden forces shaping who rises and who’s left behind? In this thought-provoking episode of the ESCRS BoSS Podcast, we peel back the layers of meritocracy with a powerhouse panel of leaders who bring diverse perspectives from across the world of ophthalmology: Clare Timbo – Technical Advisor, Gender and Special Projects, Orbis Canada Nivine Woods – President, Ophthalmic World Leaders (OWL) John Bateson – ESCRS Trustee Rozina Camarudin – Vice President Surgical, Commercial Management, Europe Cluster, Alcon Whether you're a clinician, researcher, industry professional, or student—this is a conversation you won’t want to miss.

Ophthalmologists and others within the eye care space come up with interesting ideas to innovate. That's 1%—the inspiration. The rest, 99%, is the perspiration. A big part of the perspiration is the funding aspect. How do they fund these ideas, that turn into start-ups, to try and make them a reality?

Episode 37 of the ESCRS Eye Journal Club with Artemis Matsou, Alfredo Borgia and Victoria Till was held on May 1st 2025 The guest experts are Professor Rudy Nuijts and Professor Andreia Rosa who discuss the following paper: Dissatisfaction after implantation of extended depth-of-focus intraocular lenses

In this episode of the ESCRS IME podcast series on refractive IOLs, Drs. Nic Reus and Ramza Diamanti explore the critical steps of the preoperative workup for cataract patients aiming for spectacle independence. They emphasize the importance of thorough preparation to achieve optimal outcomes and explain how residual refractive error can impact both visual performance and patient satisfaction. The discussion also highlights common pitfalls that lead to postoperative refractive surprises, the scenarios in which they are most likely to occur, and practical strategies to minimize the risk. Don’t forget to listen to the other insightful podcasts in the series! Independent medical education supported by Alcon (Gold) and J&J Vision (Gold).

In this episode of the ESCRS IME podcast series on refractive IOLs, Drs. Nic Reus and Ramza Diamanti delve into the crucial role of modern diagnostic tools in achieving precise IOL calculations and selecting the appropriate lens power. They highlight key innovations that improve accuracy and emphasize the importance of axial length measurements and corneal topography in refining IOL power calculations. The discussion also examines the potential consequences of measurement inaccuracies and explores how advancements in IOL power calculation formulas have shaped clinical decision-making and improved outcomes. Don’t forget to listen to the other informative podcasts in the series! Independent medical education supported by Alcon (Gold) and J&J Vision (Gold).

In this episode of the ESCRS IME podcast series on refractive IOLs, Drs. Ramza Diamanti and Nic Reus share expert insights on guiding cataract patients through presbyopia correction and the lens selection journey. They discuss when to initiate the conversation, how and when to recommend EDF IOLs, and effective ways to explain associated costs, risks, and benefits. The discussion also covers managing patient expectations, identifying red flags for EDF lens suitability, and practical tips to help maximize patient satisfaction. Don’t forget to listen to the other insightful podcasts in the series! Independent medical education supported by Alcon (Gold) and J&J Vision (Gold).

Chairs: Iva Dekaris and Massimo Busin Speakers: Elisabeth Patsoura, Joaquin Fernandez, Björn Bachmann and Alfonso Vasquez Perez We are excited to invite you to the upcoming ESCRS eConnect Webinar dedicated to the complexities of Cataract Surgery in Patients with Compromised Cornea. This event will delve into the challenges and innovative solutions associated with performing cataract surgery in cases of impaired corneal health. Participants will gain valuable insights into strategies for preventing corneal damage during surgery, managing biometry and intraocular lens (IOL) calculations in irregular corneas, and addressing the technical demands of operating in the presence of corneal opacities. Additionally, the webinar will explore advanced approaches to combined cataract and keratoplasty procedures, highlighting their role in effectively treating complex cases. This expert-led session will enhance your understanding of these critical topics, offering practical knowledge and innovative solutions to support your clinical practice.

Blurb: In this episode of the ESCRS IME Leadership Opinion Series on the Digital Operating Room (DOR), Dr. Karen Glandorf discusses the challenges of traditional workflows, shares insights into her DOR setup, and explains how it has improved her daily practice. She also explores the future of the DOR and the transformative role of AI in surgical innovation. Plus, Dr. Glandorf offers valuable advice for surgeons looking to integrate a DOR into their practice. Don’t miss this insightful episode – listen now and explore the full series!   Independent medical education supported by Alcon and Zeiss.