Emerging Markets Startups podcast

Philippines | The Startup Islands

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Have you ever noticed all your Filipino friends seem to have family all over the world? That’s because so many of them have migrated all over the world in the last century. Hence when Filipinos return home to build a startup, they bring a diversity of ideas and experience from all over. In this episode, we explore the Filipino startup ecosystem with Diane Eustaquio, Executive Director at one of the earlier accelerators in the Philippines. She shares with us unique insights and growth hacks like, if you want to grow product adoption in the Philippines, it better first go through word of mouth by way of family and friends.

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