761: The Truth About Bestsellers And How To Write a Book That Matters With MIchael Drew

Michael R. Drew teaches us how to write books that build credibility, serve your audience, and generate lasting business impact, far beyond bestseller lists. He has spent his career turning ideas into bestsellers. With more than 100 books launched onto national lists and over 1,000 No. 1 titles on Amazon, he’s one of the most accomplished book marketers in the industry. Having worked with publishers such as Bard Press, Entrepreneur Magazine, and Thomas Nelson, Michael has mastered the art and strategy of getting books noticed. Today, he helps authors write with purpose, build powerful platforms, and turn their message into lasting influence. Michael has helped launch over 130 books onto major bestseller lists. But his true genius lies in showing authors how to use a book as a business tool, not just a trophy. He breaks down the real meaning of success, how to define your book’s purpose, and why the best authors start with outcomes, not words. Key points discussed include: Define your “why”: Start with the outcome you want your book to achieve, then design everything around that. The bestseller myth: Lists don’t define success, impact and leverage do. Build before you publish: Create the infrastructure and audience your book will serve. Measure what matters: Identify metrics that reflect transformation, not just sales. Distribution wisdom: When and how to pursue hybrid, traditional, or self-publishing. PR is your job: No one will care more about your book’s success than you do. Start before you’re ready: Don’t wait for perfect writing, get help editing later. Share your story: You have an obligation to use your experiences to help others. Connect with Michael R. Drew Website | Instagram

If you crave more moments of feeling awake and fully present, this episode reveals how aliveness is already available in the ordinary. I’ll never forget a moment in Montana when everything felt so alive - the colors in the sky, my family laughing, the fire crackling. But soon I wondered, why can’t I feel this at home too? That question led me to discover that aliveness isn’t rare, it’s simply missed when we rush past it. Today, I share how to notice it more often. Action Steps: Practice presence: Slow down and let yourself truly notice small things. Savor simple rituals: Linger over coffee, watch the sunset, or enjoy your first bites of dinner. Put the phone away: Create space to be fully there with people and experiences. Use your breath: Take slow, intentional breaths to reconnect with your body. Invite joy daily: Play music, dance, or hug someone a little longer. Join the email list for Take The Exit - Be the first to step inside the story! More from Megan YouTube | Website |  Instagram

Megan chats with Julie Gaeta about turning hardship into strength through intentional habits, grounded mindset work, and resilience that fuels both life and business. She runs Becoming You with Julie, where she shares plant-based recipes, wellness tips, and mindset strategies to help people feel good. After going through a divorce after 22 years, she rebuilt her life and business from the ground up, which taught her how critical mindset is for success. She’s a holistic health coach, mom of nine, and working on growing her brand into a sustainable business. When Julie’s 22-year marriage ended, she started over with nine kids and a dream. What followed was a journey of deep mindset work, structure, and purpose that transformed her life and blog. Julie shares simple practices for protecting energy, creating momentum, and moving forward, no matter what’s fallen apart. Key points discussed include: Reset your life with clarity: Reflect on what you truly want—and what no longer serves you. Habits ground the chaos: Morning and evening routines keep you centered when life feels unpredictable. Resilience is built, not found: Set small challenges that prove you can do hard things. Energy is your currency: Protect it by setting boundaries and avoiding comparison traps. The 80/20 mindset: Focus on the few things that move your goals forward and let the rest fall away. Systems equal peace: Block scheduling and frameworks bring calm to both home and business. Lean into accountability: Surround yourself with people who help you stay consistent. Keep growing: Hard seasons can be the start of your strongest self. Connect with Julie Gaeta Website | Instagram  

Laura Ashley Johnson teaches us what it takes to push through massive setbacks and rebuild a thriving food blog with grit, faith, and community. Dinner in 321 is a place for food and nutrition inspiration for cooks of all levels, busy families and food lovers! It’s Laura Ashley’s mission to make cooking fun, share delicious and nutritious recipes (comfort food, crockpot meals, casseroles, southern cooking, and nostalgic recipes), and spread joy! She’s a Kentucky girl now Texan, married, with two kids (one graduate from A&M now a chemical engineer and the other graduating in May in Computer Science from Texas Tech), and a dog named Butter and cat named Newman. She LOVES cooking, trying new restaurants, traveling to NYC, camping in their Airstream, everything Fall and Christmas, and simply spending time at home with her family. Laura Ashley Johnson faced every blogger’s nightmare twice: her website was hijacked for illegal activity and her Facebook audience of nearly half a million was stolen by hackers. Instead of quitting, she rebuilt, monetized, and grew stronger than ever. In this conversation, you’ll hear what kept her going, how she rebuilt from scratch, and why connection and faith are the foundations of her success. Key points discussed include: Vet everything: Protect yourself by carefully verifying every opportunity and brand approach. Ask for help: Trusted peers and mentors can open doors and provide the right contacts when you need them most. Lean on community: Strong relationships inside the blogging world can turn obstacles into growth opportunities. Protect your platforms: Use strong passwords, verification tools, and be wary of fake collaborations. Handle trolls wisely: Don’t feed negativity, focus on loyal supporters instead. Turn off notifications: Boundaries around social media help you protect mental health and joy in your work. Hire with discernment: Build your team from trusted recommendations, not random portals. Connect with Laura Ashley Johnson Website | Instagram Subscribe to Megan's Substack - Discover more about her first non-cookbook book!

If your voice has grown faint under the noise of everyone else’s needs, this episode shows you how to tune back in and hear yourself again. There was a season when my voice felt almost gone. Muted by all the demands around me. I didn’t even realize how quiet it had gotten until it was taken away in a painful way. But that loss sparked something powerful and eventually led to creating Eat Blog Talk. If you’ve ever wondered “Where am I in all of this?” then this episode is for you. Action Steps: Ask gentle questions: Pause daily and ask “What do I need right now?” Listen for whispers: Your true voice usually returns as nudges, not shouts. Try journaling: Let your thoughts spill onto paper without editing. Take quiet walks: Go tech-free and notice what surfaces in silence. Release performance mode: Shift from living for others to partnering with your own truth. Join the email list for Take The Exit - Be the first to step inside the story! More from Megan YouTube | Website |  Instagram

Megan chats with Emma Dunham about weaving emotion, story, and simple styling into your food photography so your images connect deeply with your audience and inspire action. Emma Dunham is an award-winning food photographer, author, and founder of The Food Photography Academy. She helps bloggers, photographers, content creators, and food professionals shoot, style, and curate scroll-stopping images that elevate their brand and support their business goals. Through commercial work, creative retreats, and training thousands online, she has built a business around bridging the gap between brilliant storytelling and the visuals to match.  Photography is one of the most powerful tools in a food blogger’s business. In this episode, you’ll learn why your camera gear matters less than you think and how to create images that spark emotion and stop the scroll. Emma shares pitfalls to avoid, the three essential angles to use, and the must-have items to keep in your kit bag. Key points discussed include: Lead with emotion: Decide the scene and feeling you want your photo to evoke before you pick up the camera. Find your golden thread: Create consistent style cues across seasons so your brand is instantly recognizable. Avoid yellow food tones: Cool down your white balance for fresh, appetizing images. Light simply: A window and foil are often all you need for professional lighting. Know your hero: Make your main dish bigger, brighter, bolder, and clearer than anything else in the frame. Practice relentlessly: Building sets and compositions gets faster and easier with repetition. Build a kit bag: Stock up on paintbrushes, tweezers, cotton swabs, and fake ice for quick fixes. Use color harmony: A simple color wheel can unlock bold pairings that elevate your brand. Connect with Emma Dunham Website | Instagram

Nicole Kelley teaches us how to use simple, smart ads to amplify what’s already working in your blogging business without wasting time or money. She is a marketing strategist who helps creative entrepreneurs turn their BEST content into consistent traffic, leads, and sales using Facebook and Instagram ads. With over a decade of experience in digital marketing, Nicole specializes in building simple, high-converting ad funnels that work behind the scenes, so her clients can spend less time posting and more time creating. She’s worked with bloggers, coaches, and small business owners to grow their audiences, launch digital products, and create sustainable revenue streams without relying on the social media grind. Nicole explains how to stop fearing ads and start using them to grow traffic, email lists, and product sales. She shows us why ads aren’t a sign of failure but a lever for scale, and how even $5 a day can create momentum. Key points discussed include: - Mindset shift: Ads aren’t a sign of failure, they’re a sign you’re ready to scale. It’s a tool for amplifying what’s already working in your business rather than a last resort. - Start with your best work: You don’t have to advertise everything - choose a highlight reel of recipes or blog posts that showcase your brand at its best, so you make a strong first impression with new audiences. - Lead magnets win: Freebies, checklists, or roundups aren’t just busywork. They’re powerful tools for building your email list. - $5 a day is enough: Learn how to re-engage past visitors and test content with as little as one dollar per ad set. - Keep it organic-looking: The best ads don’t look like ads. Natural-looking videos or photos blend better into social feeds and outperform polished, overly-branded content. - Track results separately: Don’t lump everything together. Use unique landing pages and forms for ad-driven traffic so you can see exactly what’s working. - Don’t boost posts: Nicole cautions against the “Boost Post” button that tempts so many bloggers and shows why running campaigns through Meta Business Manager gives you the control and results you actually need. Connect with Nicole Kelley Website | Instagram

Carrying around endless “shoulds” can feel like a crushing backpack of pebbles. This episode helps you set them down and trade them for truth and freedom. For years I lived under the weight of “shoulds”. I should stay in this job, I should be more grateful, I should run my business like they do. It left me exhausted, resentful, and depleted. When I started questioning those shoulds, everything changed. In this conversation, I’ll walk you through how to swap shoulds for wants and lighten your load. Action Steps: -Notice your shoulds: Pay attention to how often they creep into your thoughts. -Question the rules: Ask whether a should truly belongs to you or if it’s borrowed. -Swap language: Replace “I should” with “I want” or “I choose” and feel the difference. -Write them down: Identify three shoulds and rewrite them into aligned wants or no’s. -Seek truth, not perfection: Remember that freedom comes from living your own definition of success. Join the email list for Take The Exit - Be the first to step inside the story! More from Megan YouTube | Website |  Instagram

Megan chats to Elena Davis about how to weather algorithm storms, refresh content with intention, and lean into authentic connection to keep growth alive. Cucina by Elena is a food blog for simple, high-quality, and flavorful Italian, American, Mexican-inspired, and Mediterranean recipes. Whether you’re looking for an easy weeknight meal, a nostalgic family dish, or a stunning dessert, my recipes are made to be approachable, delicious, packed with real ingredients, and full of love. If you believe in the power of simple recipes that connect, comfort, and inspire, you’re in the right place!  Elena shares her story of perseverance after multiple algorithm hits. She reveals the strategies that helped her revive traffic, from updating posts to leaning into community and experimenting with video and AI. Key points discussed include: - Community is the safety net: When algorithms shift and traffic tanks, it’s your readers who will carry you through. - Update old content: Refreshing posts is often more powerful than creating new ones (and can bring key recipes back to life even after major drops). - Lean into SEO structure: Interlinking, pruning outdated posts, and cleaning up technical clutter. - Experiment with AI: Instead of fearing AI overviews, how can you use them to your advantage? Think writing simple summaries and recipe overviews that make your content AI-friendly, while still keeping it human. - Video is non-negotiable: Reels, YouTube, and TikTok aren’t optional anymore. - Be memorable: Intentional branding can make your site unforgettable in a sea of recipe blogs. - Keep telling your story: Your background, culture, and experiences aren’t boring. Readers need to hear them again and again to deepen connection and build brand trust. - Pinterest and email still work: Despite changing platforms, these steady drivers continue to bring results. Connect with Elena Davis Website | Instagram

Jamie I.F. talks about what it was like losing $80K a month in affiliate revenue, rebuilding from the ground up, and what keyword research really looks like in the age of AI. He is a former affiliate SEO who once scaled to $80,000 per month before the HCU update brought that down to nearly zero. Now, Jamie focuses on building software for SEOs and other niches. One of his tools, Answer Socrates, helps bloggers generate thousands of topic ideas and cluster them into organized groups so they can focus on the fun part: writing. By leveraging SEO, Jamie has grown the tool to over 100K monthly users and has also found creative ways to drive traffic through platforms like Reddit. Jamie shares the wild ride from skyrocketing affiliate earnings to starting over after Google’s updates. He teaches us how to approach keyword research differently in the AI era, how Reddit is reshaping SEO, and why feelings, not just facts, win traffic today. Key points discussed include: Affiliate highs and lows: One decision brought in $80K a month, but it all disappeared overnight, showing how fragile affiliate-heavy models have become in today’s SEO world. Products over pure info: Relying only on informational content is riskier than ever, but turning expertise into products can safeguard your business from AI scrapers and shifting algorithms. Keyword depth wins: Ranking for just one keyword is no longer enough, and covering a range of related subtopics builds the topical authority needed to compete. Clustering made simple: Grouping hundreds of keywords into meaningful clusters makes it easier to plan content strategically without drowning in data. AI overviews explained: Google and ChatGPT pull from multiple sources, and structuring content clearly increases the chances of being featured in those summaries. Reddit power: Reddit now dominates search results, and thoughtful participation can drive traffic, spark PR coverage, and strengthen brand visibility. Make people feel: Optimization helps, but content that stirs emotion keeps readers engaged and loyal even when AI-generated summaries crowd the search results. Connect with Jamie I.F. Website