The One Where Positioning Makes All The Difference

You’ve got a few solid candidates. Now what?This episode is part two of our series on hiring marketers (missed part one? Go back to the episode before this one). In this session, we’re focusing on how to confidently assess the marketer in front of you… before, during, and after the hire.We dig into:• What to ask in interviews (and what their answers should tell you)• How to design take-home tasks that reveal real skills• What red flags to actually pay attention to• How to set your marketer up for success with proper onboarding• And what keeps great marketers engaged long-termFor all our resources, go to: https://www.duoand.co/templatesHosted on Ausha. See ausha.co/privacy-policy for more information.

Hiring your first marketer? It’s not just about salary. Top talent wants autonomy, learning, vision—and they can smell BS from a mile away. In this episode, we’re joined by Stéphanie Rasolofonirina, founder of Mavao and recruiter for top startups. She shares what actually makes a startup attractive to great marketers (spoiler: it’s not ping pong tables), including:• Why your job listing isn’t landing: You're describing a role—when you should be telling a story.• What top marketers really want: Remote flexibility, growth, and a culture of experimentation.• Why founders close the hire: People don’t just join companies—they join people.• How to hire with no marketing team: What to do if you’re starting from scratch.• The hidden costs of hiring: Budgeting for your time, not just salary.Whether you're a founder hiring your first marketer or a marketer vetting your next role—this episode is packed with practical takeaways.For all our resources, go to: https://www.duoand.co/templatesHosted on Ausha. See ausha.co/privacy-policy for more information.

Your team’s best ideas? Stuck in Slack threads. Your biggest lessons? Buried in emails. Most startups treat writing as a ‘marketing thing’—and that’s exactly why no one’s paying attention to them.In this episode, we’re getting real about:• Why your startup is invisible: If no one on your team is writing, you’re not just quiet—you’re forgettable.• The pushback problem: What we heard from our team (and how we got them to care about writing anyway).• Building a writing culture that sticks: From leaderboards to Notion dashboards—what actually works.• The ROI of putting words out there: It’s not about traffic. It’s about hiring, media, and momentum.• How to start today: Yes, even if your team says they’re “not writers.”If your startup has smart people but no one’s ever heard of you—this episode’s your playbook.For all our resources, go to: https://www.duoand.co/templatesHosted on Ausha. See ausha.co/privacy-policy for more information.

Think you're doing everything when it comes to content marketing, but still getting crickets? In this episode, we’re joined by a content expert to get brutally honest about:• Why no one cares about your content: It’s not that it’s bad—it’s just irrelevant. Harsh, but true.• The curse of consistency: Why posting just to stay “top of mind” is doing more harm than good.• Standing out in a sea of sameness: Safe content is invisible. Here’s how to actually spark interest, not just blend in.• AI overload: Content is flooding the internet—but what’s actually worth reading?• When to pivot: How to tell the difference between a broken strategy and a bad format.If your content’s not landing, this episode is your wake-up call.For all our resources, go to: https://duoand.co/templatesHosted on Ausha. See ausha.co/privacy-policy for more information.

So, you think you’re running campaigns? Spoiler alert: if you’re just posting tweets and sending newsletters, you’re not. A real marketing campaign is structured, purposeful, and data-driven. In this episode, we’re breaking down:• What a campaign really is (and what it’s not): It’s more than a list of tasks—it’s a strategic initiative with clear goals and ownership.• Common mistakes marketers make: Random content, no strategy, no goals—sound familiar? We’ve all been there, but it’s time to do better.• How to run an effective campaign: From the GACCS framework to execution and iteration, we’ll walk you through every step.• What makes campaigns pop: Hint—it’s all about creativity, data, and smart execution.For all our resources, go to: https://www.duoand.co/templatesHosted on Ausha. See ausha.co/privacy-policy for more information.

GDPR: a marketer’s headache—or secret weapon? GDPR is your chance to build trust, improve data quality, and create a stronger connection with your audience. In this episode, we cover:• What GDPR is and why it matters: Hint—it’s about more than just compliance. Respecting customer data can give you a competitive edge.• Who needs to comply: If you’re handling EU citizen data—even if you’re not in Europe—this law applies to you.• Core principles of GDPR: Consent, transparency, and giving users control over their data.• Common mistakes marketers make: From passive consent to ignoring deletion requests, we’ll help you avoid the pitfalls.• GDPR as an opportunity: Why compliant, clean data can lead to better campaigns and more engaged customers.For all our resources, go to: https://www.duoand.co/templatesHosted on Ausha. See ausha.co/privacy-policy for more information.

Positioning: it’s more than just a tagline—it’s your brand’s heartbeat. Without a clear position, even the best product fades into the background. In this episode, we dive into:• What positioning really is and why it’s essential for making your brand stand out in the market.• Common founder mistakes, like trying to be everything to everyone, and why sticking to outdated positioning can hold you back.• Ownership of positioning: Why it’s not just marketing’s job—it’s a whole-team effort led by founders.• How to run a positioning workshop to refine your brand’s focus and ensure alignment across teams.For all our resources, go to: https://www.duoand.co/templatesHosted on Ausha. See ausha.co/privacy-policy for more information.

Data: the love-hate relationship every marketer knows. Ever feel like you’re spending more time justifying your work than actually doing it? In this episode, we break down:• Why data often falls short: LinkedIn and Google Ads might not show up in CRM as last-touch, but they’re still driving traffic. Why the disconnect?• The irony of attribution tools: Leaders want proof but resist investing in tools to get it. Is this skepticism holding marketing back?• Gut vs. data: With so much focus on numbers, are marketers losing trust in their instincts?• Challenges of data-driven campaigns: From measuring brand awareness to GDPR’s impact, we question the real meaning of “data-driven marketer” today.For all our resources, go to: https://www.duoand.co/templatesHosted on Ausha. See ausha.co/privacy-policy for more information.

Hiring your first marketer can feel like a huge deal—especially when marketing covers so much ground. Building an entire team immediately isn’t realistic, and finding one person who can handle everything from growth to content to analytics? That’s tough. Should you go for someone great at growth or someone focused on building your brand? It’s hard to know where to start.In this episode, we’re breaking down why your first marketing hire is so important, why it’s tricky, and where founders often trip up. We’ll talk about:• What makes hiring a startup marketer so challenging and why it’s okay to feel a bit lost.• The skills and mindset that actually matter in an early-stage marketer—and why flexibility is more important than big-company experience.• Options beyond the ‘one-person marketing team’ if you don’t want to put all the pressure on a single hire.For all our resources, go to: https://www.duoand.co/templatesHosted on Ausha. See ausha.co/privacy-policy for more information.