#227 - The Iceberg Effect: The TRUTH behind those income claims posts

Have you checked the calendar? Yep - it’s almost Black Friday again! If you’re anything like I was in my early years of business, you’ve probably not yet sorted out a campaign for this crazy time of year.    But don’t worry, I’ve got your back. I’m going to help you decide if Black Friday is going to be worth your effort and, if so, how to execute a standout campaign quickly.   Black Friday is loud and competitive, and  people go into bargain hunter mode.  They’re like sharks seeking out blood and there is no way that adding one little PDF that you've pulled out of somewhere to your $10,000 offer is going to cut it. You’ve got to go all in.     BUT - a huge discount or bombastic offer might not actually make sense for your brand or be beneficial to you. My first recommendation is that you do some back-of-napkin calculations to evaluate how many sales you might get from a cheaper-than-normal offer. And is that number worth the effort for you?    If not, then it’s probably best you focus on what is no doubt an already jam-packed calendar leading into next year. However, if you’ve crunched the numbers and decide it’s worth it, let’s talk strategy to make this Black Friday a fun and profitable one!  LINKS:   Waitlist Magic Cash Campaign Discount code: WMAGIC50 Website |  Instagram | Programs | YouTube

Scaling a business to 7 figures is no easy feat. I’ve struggled to get there in previous businesses that I owned, and I made a lot of mistakes along the way. It was through these mistakes that I was able to scale my own business to 7 figures, and I want to help you get there too. Today, I’m looking at the traps and common mistakes we make when trying to scale our businesses to 7 figures and beyond. We’ve all been there—caught in a cycle or two without making much progress and no idea why the things that used to work, have stopped producing results. In my previous podcast episode, we were all about the do's of scaling your business to seven figures – the must-haves, the essentials. But today, I want to spend some time in the don'ts. The common pitfalls that can slow you down or even hold you back altogether. We're talking about those things you might not even realise are holding you back, the habits and strategies that might seem like a good idea at the time but can actually be sabotaging your growth.  LINKS: Website |  Instagram | Programs | YouTube

I’ve made my fair share of mistakes in business.   I’m currently calling Hello Funnels ‘Business 3.2’, because for a long time, while I could get businesses quite quickly to the mid-6 figure mark, they would frustratingly stay stuck there for years.    So I’d drop the business and start again - unfortunately, always ending up at that same point. I was forever asking myself, “What is happening? Why am I not moving?”    Finally, I began to figure it out. I came to some strategies that finally started to move the needle and got me closer to creating the 7-figure course I was dreaming of.    Today, I’m going to share those 7 steps with you - so grab a pen and your notepad, because you're going to want to jot down a few notes!   We’ll explore:    Knowing your dream client inside out Offering quality over quantity Assembling your team Doing the live reps Systemising your processes Knowing how to drive leads Make marketing pay for itself    With these steps in mind, you’re well on your way to creating an online course that could reach 7 figures.    These might seem daunting at first, but trust me, they’re critical to your long-term success. Put these steps into action and you’ll be scaling new heights in no time!   LINKS: Website |  Instagram | Programs | YouTube

Have you hit all of your business goals this year? If there are some things you’re still hoping to achieve before the year’s end, I’ve got some high-converting ideas you can implement to see a bump in sales and end the year with a bang.     In this episode, I share four simple strategies that are fast to implement, yet super effective:   Refresh and relaunch one of your online programs. You can re-record a couple of lessons, or perhaps update the workbook fonts or colours for an updated look. This will give you a chance to sneak in one more little promotion for the year.    Create a VIP experience for existing clients. Whether it’s a live workshop or a planning session, you can show your appreciation to your valuable customers and provide added value during the busy holiday season.    Hold an end-of-year or new-year workshop. Consider hosting a live workshop to help your audience either wrap up the year on a high note or kickstart the new one with some energy.    Set up a funnel. This one is a game-changer that I believe every business owner should implement. So why should you set up a funnel? Funnels work tirelessly for you, like a little machine running in the background of your business. They effectively convert leads into customers, bringing in sales while you focus on other tasks in your business.    So, there you have it - four high-converting ideas to help boost your end-of-year sales and set the stage for an amazing 2025. Remember, you don't need to tackle all of them at once. Pick one or two that resonate with you, and take action. Your goals are absolutely within reach, and these strategies are here to help you achieve them.    LINKS: Website |  Instagram | Programs | YouTube  

Funnels don’t work. I don’t have time to try and create one.    Maybe if the launch actually works this time, I’ll get around to doing it.    Does this sound like you? If you’ve been telling yourself this story for a while, like many of us business owners out there, it might be time to see it for what it really is—just a story!   For most people running their own businesses, there’s just not a lot of time to crack the code on creating that reliable, passive income.    The good news is, creating your funnels and ecosystems doesn’t have to take that long. You just need to understand how to do it right.    While I usually love walking you through the tactics and the step-by-steps on successfully scaling your offer, today I’m doing something different.    I have some real life examples for you of people  just like you  who've been able to successfully set up, automate and scale their own online sales and marketing ecosystems - hitting those $10k months and more!   From hearing these stories, I know you're going to start to realise  just how possible it is for you too.    For those ready to dive in, I’m hosting a free, live masterclass where I will walk you through everything you need to know about creating these robust systems. Find out how you can save your seat for free via the link below.   Trust me, you won't want to miss out on learning how to work smarter, not harder with your funnel strategy!   LINKS:   How To Make Sales Everyday Masterclass Website |  Instagram | Programs | YouTube

You nerded up. You stood up and did the big, scary thing. You created that funnel.    But…it didn’t go as well as you hoped. Even after promoting your lead magnets and running ads, the sales came through at a frustrating trickle. We’ve all been there - especially as busy business owners who don’t necessarily have the time to perfectly optimise our funnels.    When you feel like your funnel’s a flop, it’s too easy to come to the conclusion that funnels don’t work - or at least, not for you.    But what if I told you there was a workaround that could save you time and create higher conversion rates, all with you becoming a marketing expert?    Today, I’m introducing a new, easy way to create funnels that might just change everything for you and your business: stacking multiple, imperfect funnels.   While creating more than one funnel might sound ambitious, it’s actually all about working smarter, not harder.    So join me and learn about this time-saving, high-converting strategy that will transform those trickles into floods of sales!   LINKS:   How To Make Sales Everyday Masterclass Website |  Instagram | Programs | YouTube

Ever wondered what differentiates the huge successes of top-tier online businesses from the rest of the pack?   It's not just luck or a massive ad budget; it's usually a mix of savvy strategies and behind-the-scenes tactics that most people never see.    Luckily for you, I’m no good at keeping secrets!    Today I'm sharing exclusive insights from our private podcast, The Secret Funnel Files, to pull back the curtain on what some of the biggest names in the industry are doing to skyrocket their sales and profits.    I’ll break down the exact numbers and strategies of names like Amy Porterfield, Jenna Kutcher and Evelyn Weiss to show you how they’re using below-the-surface strategies to massively boost the sales and profit - and how you can implement them too!   These hidden strategies are not optional extras. They are essentials for scaling and sustaining a successful online business. No matter how far you are into business,  they’re essential for you too.    In the next episode, I'm actually going to help you break down and figure out how to start implementing one of these strategies and begin making evergreen sales right away.   Click the link below and make sure you don’t miss out!    LINKS:   The Secret Funnel Files Website |  Instagram | Programs | YouTube

You know those big names you follow online, the ones with the impressive income claims and mind-blowing success stories? Ever sensed that there's more beneath the surface?  You’re absolutely right. The truth is, the real magic happens with the strategies you don't see – the ones running quietly behind the scenes, often making up 30 to 40, even up to 60%, of the successful revenue.  That's right, without these tactics, many of these influencers and entrepreneurs would be running close to or at a loss. And yet, these strategies are rarely shared or discussed. But don’t worry, today I’m pulling back the curtain and sharing the invisible strategies that truly drive success. LINKS: Website |  Instagram | Programs | YouTube |  Secret Funnel Files

Ah, the magical world of email marketing.   It can be a confusing space to navigate, especially when the rules seem to be constantly changing.    Naturally, I get asked a lot of questions about how to approach it and the best practices for increasing engagement with our email list.    Today, I’m doing a quick Q&A with the most common questions I get, so you can start to apply some super effective strategies to your email marketing campaigns.   The questions we’ll cover are:     How often should I email my email list? How often should I promote to my list? What are good open rates?  What size list do I need to start selling products? What percentage of my email list should I expect to buy? What size list do I need to create a funnel?    These kinds of questions are definitely ones we should all be asking, because when we don’t know what we don’t know, we can end up making some really big mistakes.   I hope these answers have given you some clarity and guidance around optimising your email marketing, and if you have any other burning questions on the topic, feel free to send us a DM over on Instagram at @hellofunnels!      LINKS: Website |  Instagram | Programs | YouTube

We love seeing crazy ROIs roll in for our clients.   Even more if they’re the result of a very simple ad campaign.    For Zach Spuckler, the strategies he implemented from our Weightless Magic Program achieved some seriously impressive numbers - we’re talking a 21x ROI.     Zach is an internet OG and founder of Heart, Soul & Hustle, a marketing company that turns course creators into profitable business owners. Using our strategies as well as adding some damn clever ones of his own, he had an incredible experience that you’ll want to hear about if you’re looking to create jaw-dropping results of your own.   Zach generously offered to break it all down and show us how he made it work, including how he generated $4,828.60 cash in hand in just two and half days.    So, grab a pen and paper and get ready to learn about the best ingredients you need to create the ROIs you’ve been dreaming of. LINKS:   Want to try the Waitlist Magic campaign for yourself? Join eCourse Society - https://empire.hellofunnels.co/society-trial  Connect with Zach:   Website: https://www.heartsoulhustle.com  Instagram: @zackspuckler  Program: The Facebook & IG Ads for Listbuilding Bootcamp   Website |  Instagram | Programs | YouTube