EP 207: Creating a premium client experience for your massage clients

In this week's special podcast, I speak with website designer and brand coach Hannah Van Woert. Tune in to get the inside scoop on what branding is and what you should look for in a website designer BEFORE you hire them. "It's all about communicating how your business makes people feel. That's how I sum up branding in a nutshell." — Hannah Van Woert This week on the Do It With Intention Podcast: How Hannah achieved creative freedom going from the more bureaucratic corporate world to working 1-on-1 with small businesses looking to improve their brand strategy. Find out how working with an ideal client — in any business — can bring joy, fulfillment, and positive results in addition to generating income . Learn how branding in your massage and bodywork business is not only essential but easily attainable. Discover the most common mistakes with your online presence, and how to capture that first "energetic impression." Resources from this episode: Former Amazon senior art director Hannah Van Woert blends commercial design expertise with psychology and astrology to create magnetic brands. From her studio in Maine, she transforms ambitious entrepreneurs' online presence after leading campaigns for Nintendo, Marvel Studios, and Universal Studios. Named a Top 60 Brilliant Brand Designer and a Certified Showit Design Partner. See Hannah's website here. Take her free Magnetic Brand Audit Quiz. Grab your free practice-building resources here! Check out my website The Bodywork Project

In this week's episode I answer a listener question about the "feast or famine cycle." Tune in to find out the answer to a very common challenge in the massage and bodywork business, and get some inspirational tips on how to effectively — and consistently — market your practice. "If you've been concentrating on your outreach and marketing and you're feeling good about it — you're getting referrals, people are coming in — and you start thinking "Well, I don't really have time or interest in marketing anymore." Then I really encourage you to listen to the practical steps that I'm going to suggest right now." This week on the Do It With Intention Podcast: Find out what "batching tasks" means and how it can make your outreach less overwhelming and even more efficient. Learn about the 5 stages of the Client Journey and why it's so important to cover all of them in your marketing. And if you can ever reach a time when you can decrease your marketing efforts. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos Have a question you'd like answered on the podcast? Shoot me an email!

In this week's inspiring podcast I examine the obstacles many massage and bodyworkers face when performing a seemingly simple task: Asking clients to rebook an appointment without being pushy, manipulative, or obnoxious. Learn how big-hearted bodyworkers often struggle with self-promotion and assertive sales tactics, and how you don't have to be inauthentic to build your practice with confidence. "I asked myself: "What is the one key area that every bodyworker needs to have down to have a thriving practice?" And this is the the answer to that question." This Week on the Do It With Intention Podcast: Find out how "mindset" can help you invite clients to work with you again. Learn some actual words to use — not a script — that don't feel pushy or slimy. And how to effectively reply to various responses to your suggestion to follow up on an appointment.   Resources from this episode: Get the course: Easily Rebook Clients. Register now for a new training — Marketing Your Bodywork Business in 2025 and Beyond. Grab your free practice-building resources here! Check out my website The Bodywork Project Have a question you'd like answered on the podcast? Shoot me an email!

In this week's podcast I speak with Bodywork Project student Lisa Fahay, a brand new bodyworker who tells us about her challenges and success stories. Learn how a skiing accident 30 years ago introduced Lisa to CranioSacral Therapy and how The Bodywork Project gave her the confidence to create a vision for her own practice for kids and teens. "I am speaking as Miss Independent. I can do all myself. There's just not a reason to. The Bodywork Project is such a great road map and one thing I realized when I first looked at the syllabus — you don't know what you don't know. In that kind of a situation I think it would be really easy to make mistakes that might be hard to recover from." —Lisa Fahay This week on the Do It With Intention Podcast: Find out how, as massage or bodywork practitioners, we must give ourselves the same space and grace that we offer our clients. Learn how creative, big hearted people — even those just starting out — can also build successful businesses with the proper guidance. And how The Bodywork Project specializes in breaking down giant tasks into smaller, digestible morsels to help you move forward instead of experiencing analysis paralysis.   Resources from this episode: Lisa Fahay has long been drawn to Craniosacral Therapy (CST). After a life-changing experience, she enrolled in Massage Therapy school in order to pursue training in the CST modality. Rigorous learning at this stage of life has been humbling and gratifying and her Craniosacral Therapy practice will combine her vast history and love of working with children in many disciplines — from art therapy, children's yoga, and beyond. She discovered a particular love of working with tweens and teens, offering an experience of safe touch and access to a calm nervous system. A perennial creator, Lisa's mindfulness props and toys reduce stress and enhance a sense of peace. See Lisa's website here. Contact Lisa here. See Lisa's improv group's website here. Link to Ryan Halford's Cranio Sacral podcast here. Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

In this week's episode I reflect on modern marketing methods for 2025 — and whether you need to use them in your massage and bodywork business. Learn how to choose what will be helpful for massage and bodywork practices — and what to leave behind. Mark your calendars for February 4-5 for a FREE Masterclass in Marketing Your Bodywork Business in 2025. Scroll down for more information and to register!   "No matter what tools you use in your marketing, your goal is to stand out, not to blend in with everyone else." This Week on the Do It With Intention Podcast: Learn the pros and cons of using AI in your massage or bodywork marketing plan. And how marketing should express who we are and be a reflection of who our ideal clients should be. Find out what Attract and Nurture Marketing are and how you can effectively use them in your marketing plan. Resources from this episode: Register now for a new training — Marketing Your Bodywork Business in 2025 and Beyond. Grab your free practice-building resources here! Check out my website The Bodywork Project

Clarity is so important as you create your ideal massage or bodywork practice. In my years of coaching massage therapists on the business side of their practices, I've seen a lack of clarity about what you want your practice to look like hold so many wonderful practitioners back. In today's episode, I share two critical numbers for bodyworkers. Once you get clear on these numbers, you'll be on your way to building the practice of your dreams. "You can avoid burnout and earn even more income by paying attention to these 2 simple numbers. I want you to get clear on these and you'll be amazed at how much simpler and more straightforward and more clear your practice will become." This Week on the Do It With Intention Podcast: Learn the difference between the numbers of clients you have and the numbers of sessions you have in a given timeframe (day, week, month, year). Find out how it's much easier to work with your existing clients — making their lives a touch better with the great work you do — than it is to scramble for new ones. And how burnout can affect us both physically and mentally — and lead to us not doing our best work. Resources from this episode: Register now for a new training — Marketing Your Bodywork Business in 2025 and Beyond. Grab your free practice-building resources here! Check out my website The Bodywork Project Have a question you'd like answered on the podcast? Shoot me an email!

On this week's milestone podcast, we celebrate our 200th episode with former The Bodywork Project alumni and bodyworker extraordinaire, Julie Taylor. Tune in to hear Julie interview me about this exciting occasion, and learn what it's like to spend half a decade producing a podcast for massage therapists and bodyworkers on the business side of their practices. (Spoiler: It's terrific!) "What I've learned over the 5 years I've been doing this is that I'm starting to lean more into who I am. What does that mean? I am unapologetically Old School. I know that our industry, our work, is absolutely about connecting with people one on one, holding space for them, being present, being neutral, and I'm going to lean into that more. I've grown into comfort and confidence. This is who I am and this is what I've seen work over and over again." — Mindy Totten This week on the Do It With Intention Podcast: Learn why I decided to start a podcast and maintain it on a consistent basis, and an astonishing statistic about how long the average podcast lasts. How women in particular have a hard time embracing what they've built and having pride in their accomplishments. Find out what "perfection paralysis" and "the first pancake" are and how to overcome them. Hint: You can't control everything. Learn how (and why) to start a podcast, some challenges involved in producing one, and the fun parts too.   Resources from this episode: Julie Taylor is a women's health nurse practitioner (WHNP-BC), nurse herbalist, Science of Energy Flow® Foot Reflexology Practitioner, and Herbal Diplomat® whose practice, Integrative Solutions for Health, helps people take charge of their own health/healing and encourages everyone to actively engage in self-care. Julie bridges traditional healing practices with biomedical healthcare to provide a foundation for partnering with plants for health and healing. Learn more about Julie Taylor's Equine Assisted Therapy here. See her Integrative Solutions for Health website here. See my past interview with Julie here. Theresa Reed — The Tarot Lady. Pat Flynn's How to Start a Podcast. Grab your free practice-building resources here! Check out my website The Bodywork Project

This week's episode focuses on grounding in integrity and respecting your massage and bodywork clients when asking for rebookings. Tune in to learn how to connect with clients in a way that is genuine and authentic, and that puts both you and your clients at ease. "I know that so much of the advice you get tells you to do everything you can to upsell your clients. I'm suggesting you don't upsell. Here's what to try instead." This week on the Do It With Intention Podcast: Learn how to trade aggressive sales tactics with more gentle and effective methods. And how to let people know the plan of action in their treatment and — more importantly — the reasoning behind that plan. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos