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Business intelligence has always been good at telling you what happened. It's never been great at telling you what to do about it. In this episode, AtScale's CEO and co-founder Dave Mariani sits down with Donald Farmer, Principal of Treehive Strategy, to talk about why AI is finally closing that gap.
You'll get Donald's take on:
- How AI will start to take over the exploratory, discovery side of analytics
- Why "revenue" means something different to marketing, sales, and finance , and why semantic layers need to model relationships between data, not just definitions
- How treating semantic models like code (Git, CI/CD, AI-generated YAML) lets business users build them without needing to be a "unicorn"
- What Apache Ossie tells us about the industry's shared need for semantic standardization
- Donald's advice for enterprises and software vendors trying to figure out their AI strategy right now
Key topics in this episode:
- The future of BI: routine dashboards vs. AI-driven discovery
- Marcia Bates' model of "browsing" (orientation, glimpsing, examination, acquisition) and where BI always fell short
- Semantic layers as the foundation for AI trust and governance
- AI as translator, not just code generator, for building semantic models
- Vendor lock-in, Apache Ossie, and Apache Iceberg as pieces of an open, portfolio-based data stack
- Donald's "go carefully, but go" advice for AI adoption
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