How Supreme Built A Billion Dollar Brand Empire | Business Unlocked

He scammed me. Then blackmailed me. Then I lost everything.Most entrepreneurs never talk about the emotional price of bad partnerships. I’ve lived through it — twice. And just when I swore I’d never partner again... the deal of a lifetime changed everything. Here's how I learned the hard way who to trust in business — and who to run from.

Most people try to force success with hustle, strategy, and willpower. But what if the real power lies in something much simpler… and much more effective?In this powerful episode, Dan Lok reveals how visualization helped him manifest some of his biggest goals — from owning his dream car to building a global brand. But this isn’t your typical “vision board” talk.Through a deeply personal story, Dan breaks down:How to visualize in a way that programs your subconscious to winWhy acting “as if” can transform your confidence, focus, and resultsThe secret to feeling your success before it happens — and why that mattersThe mindset shift that helped him go from broke to unstoppableWhether you’re chasing financial freedom, building your business, or trying to become a Dragon, this episode gives you the mental blueprint to start living your dreams now — not years from now.Because when you see it clearly, feel it deeply, and act accordingly… your reality has no choice but to catch up.

Most entrepreneurs unknowingly price themselves into failure. They’re not premium enough to charge top dollar… but not cheap enough to compete on volume either. That’s called Death by the Middle — and it’s the worst place to be in business.In this episode, Dan Lok reveals why trying to appeal to “everyone” is a recipe for disaster, and how choosing the wrong pricing strategy can destroy your margins, your growth potential, and even your freedom.You'll learn:Why being stuck in the middle is not a coincidence — it's a decisionHow Walmart and other giants use loss leader tactics to wipe out smaller playersWhy high margins mean fewer headaches, better clients, and sustainable growthHow Dan scaled to hundreds of millions without outside investors — and how you can do the sameWhether you're selling products or services, this is a wake-up call to get clear on your positioning — and claim your place at the top or bottom. But never the middle.

Most entrepreneurs struggle to get consistent referrals because they rely on the wrong tools — flashy brochures, cold DMs, or generic pitches that scream “I’m selling.”In this episode, Dan Lok shares the most powerful referral strategy he’s ever used — one that positions you as the expert before you even speak to the prospect.This isn't just about “being nice” or “providing value.” It’s a strategic move that creates demand, builds trust, and allows you to charge premium prices — without convincing or chasing.Dan breaks down why your referral mechanism must be portable, educational, and sales-free... and why something as simple as a well-crafted book could unlock your next wave of high-ticket clients.If you want to stop being seen as a commodity and start getting referred with confidence, this is the episode you need to listen.

Most people ask for referrals the wrong way — and that’s why they rarely get them. In this episode, Dan Lok shares 10 powerful, word-for-word scripts you can use to generate more high-quality referrals without sounding needy or awkward.You'll learn:When to ask (hint: it’s not when you think)How to plant a “referral seed” that leads to easy follow-upsWhy future pacing and using your prospect’s exact words can make all the differenceHow to close referrals just like you close a saleWhether you’re in real estate, marketing, coaching, or any service-based business — these strategies will help you turn happy clients into referral machines.

Most entrepreneurs and service providers struggle to get referrals — not because they’re bad at what they do, but because they’re unknowingly creating friction in the process.In this episode, Dan Lok breaks down the 3 biggest hidden referral barriers that keep your best clients from sending you business… even when they want to. From misunderstanding relational capital to expecting clients to become your unpaid sales team, Dan exposes the flawed thinking that sabotages your growth.More importantly, you’ll learn a simple, high-leverage strategy to flip the script — one that removes pressure from your clients and makes referring you feel natural, effortless, and even rewarding.If you want to grow fast without chasing, begging, or cold pitching… this is the mindset shift you’ve been missing.

What do you do when you're at your lowest moment but don't know what to do? Maybe you hit rock bottom, were at the end of your rope, were depressed, or even lonely. Dan has been there. In this episode, he shares his experience on what to do at your lowest moment. Listen and share it with a friend who you think could use it.Experience Dan Lok Live (In Person Or Virtual) And Discover The Secrets To Scaling Your BusinessJoin Us ► https://danlok.com/events

In today’s fast-paced world, attention is the ultimate currency—capturing it can make or break your business. But there’s a hidden gem every entrepreneur needs to understand: the Theory of Consumption. In this episode, we dive deep into what this powerful concept is, why it’s a game-changer, and how you can harness it to skyrocket your business growth. Join us as we unpack practical strategies to leverage attention and consumption patterns, ensuring your brand stands out in a crowded market. Tune in for actionable insights that will transform the way you connect with your audience!

SUPREME as the brand has become synonymous with the crisp cut lines of its Redbox logo. A classic that's what supreme fans call it supreme. It's a simple yet pertinent design that is still a favorite among supreme's devoted audience. Fans who have their own name hyped beasts supreme heads for the younger 10 to 15-year-olds. How did supreme become the king of underground fashion? It's all thanks to the unorthodox thinking of its founder James Jebia.Experience Dan Lok Live (In Person Or Virtual) And Discover The Secrets To Scaling Your BusinessJoin Us ► https://danlok.com/events

Competing in a crowded marketplace is a losing game—true success comes from industry domination. In this powerful episode, Dan Lok reveals the mindset, strategies, and tactics needed to position yourself as the undisputed leader in your field. Learn how to differentiate your brand, create high-value offers, and attract premium clients while eliminating the competition. Whether you're an entrepreneur, business owner, or professional, this episode provides the blueprint to rise above the noise and take control of your market.Experience Dan Lok Live (In Person Or Virtual) And Discover The Secrets To Scaling Your BusinessJoin Us ► https://danlok.com/events