561 - Case Study: How I Turned a Made-Up Holiday into a Profitable, Life-First Business Event

Thinking about adding LinkedIn to your marketing mix? In this episode, I chat with Mollie Lo, LinkedIn business coach, CEO, and founder of Lotus Mentoring. With two decades of experience in HR leadership and entrepreneurship, Mollie blends strategy with business spirituality to help coaches and service providers attract aligned clients without cold DMs or burnout. We dive into how to decide if LinkedIn is right for your business, practical ways to build your presence without spending hours online, and what to actually say to turn connections into clients. If you’ve been curious about LinkedIn or want to make it work for you in just 15 minutes a day, this conversation is a must-listen. Today you will hear:How to decide if LinkedIn is the right platform for your ideal clients and business goals.Mollie’s 15-minute lead generation routine that makes LinkedIn manageable and effective.The types of content LinkedIn’s algorithm is prioritizing right now (and how to make yours stand out).Practical tips for building authentic connections and writing non-cringey messages that convert.Creative strategies to optimize your profile for first impressions and attract aligned opportunities. CONNECT WITH MOLLIE:Website: www.lotusmentoring.netLinkedIn: https://www.linkedin.com/in/lotusmentoring/FREE 15 Min LinkedIn Lead Generation Strategy: https://www.lotusmentoring.net/signup 🔗 LINKS MENTIONED: 🎧 Download the New Anti-Social School™ Workshop → https://www.hollymariehaynes.com/workshop  🌟 Join our new Anti-Social School™ (completely revamped and redone for 2025) and build your audience with less stress now → https://www.hollymariehaynes.com/antisocial  🌎 Website → hollymariehaynes.com 📲 Follow Along on Instagram → @thehollymariehaynes  💬 Loved this episode?Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!

In this week's pep talk, I share exactly how our business paid for a 10-day Hawaii vacation (yes, including flights + hotel), using a combination of travel savings and credit card points. In today's episode, I share:The 5% monthly travel fund strategy we use—no matter where we’re goingHow we pivoted from Maine to Hawaii just 6 weeks before leaving (because our points went further!)The exact cards we used, how we combined points, and why we never redeem them for anything but travelHow asking for an upgrade scored us a beachfront room + free breakfastMy “sandwich strategy” for saving on food without skipping the good stuffTour + activity tips (and one I’d skip next time)How we ran our Holly-Days promo while on vacation—adding an extra five figures in revenue without daily posting 🔗 LINKS MENTIONED: 🎧 Download the New Anti-Social School™ Workshop → hollymariehaynes.com/workshop 🌟 Join our new Anti-Social School™ (completely revamped and redone for 2025) and build your audience with less stress now → https://www.hollymariehaynes.com/antisocial 🌎 Website → hollymariehaynes.com 📲 Follow Along on Instagram → @thehollymariehaynes 💬 Loved this episode?Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!

Launching a business or leading life at full speed can leave you feeling out of sync—but what if the moon could help you reset? Today, I chat with Laura Kusto, astrologer and creator of Moon Chat, who helps high-achieving leaders reconnect with their divine design through lunar wisdom, astrology, and subconscious tools. Laura shares how tuning into the phases of the moon can offer clarity, balance, and a gentler way to move through business and life. If you’ve been craving more flow and intention, this conversation is filled with both practical tools and soulful insights.  Today you will hear:What lunar wisdom really means and how moon phases mirror your emotional and energetic rhythms. How to use the four main moon phases—new moon, first quarter, full moon, and last quarter—to guide your goals, actions, and reflection. Practical examples of living in sync with the moon, from setting intentions to decluttering and planning your social calendar. The story behind Laura’s journey from corporate life to astrology, and how “success hangovers” shaped her path. Simple tools—like Laura’s Moon Phase Compass and Moon Chat membership—that make aligning with lunar cycles easy, even for busy entrepreneurs and parents. CONNECT WITH LAURA:Website: laurakusto.comInstagram: @LauraKustoYouTube: https://www.youtube.com/@LauraKustoFREE Moon Phase Guide: https://laurakusto.com/free-moon-phase-guide/ 🔗 LINKS MENTIONED: 🎧 Download the New Anti-Social School™ Workshop → https://www.hollymariehaynes.com/workshop 🌟 Join our new Anti-Social School™ (completely revamped and redone for 2025) and build your audience with less stress now → https://www.hollymariehaynes.com/antisocial 🌎 Website → hollymariehaynes.com 📲 Follow Along on Instagram → @thehollymariehaynes  💬 Loved this episode?Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!

In this week's pep talk, I share all about Holly-Days—the summer marketing experiment that turned into one of my most profitable and fun sales weeks ever. In today's episode, I share:How to create your own business holiday to boost sales any time of yearWhy branding + personality make your promo stand outThe easiest way to pick offers and structure your weekReal-life examples you can swipe for your own business 🔗 LINKS MENTIONED: 🎧 Download the New Anti-Social School™ Workshop → hollymariehaynes.com/workshop 🌟 Join our new Anti-Social School™ (completely revamped and redone for 2025) and build your audience with less stress now → https://www.hollymariehaynes.com/antisocial 🌎 Website → hollymariehaynes.com 📲 Follow Along on Instagram → @thehollymariehaynes 💬 Loved this episode?Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!

Struggling to get your marketing to actually work? In this episode, I’m joined by Dr. Michelle Mazur, a messaging strategist with a PhD in communication and a mission to make marketing suck less—by fixing your messaging first. Michelle shares how to identify when your message is missing the mark, why “doing less but better” is the key to more qualified leads, and how to shift your approach to connect with buyers in today’s economy. If your content feels like it’s going nowhere, this conversation will show you how to simplify, clarify, and finally get traction—without burning out in the process. Today you will hear:The telltale signs your messaging is off—and how to diagnose the problem.How to use voice of customer research to create content that truly resonates.Michelle’s “do less but better” approach to marketing for more qualified leads.Why your message should adapt to focus on functional needs during economic uncertainty.Simple steps to cut ineffective tactics and double down on what works. CONNECT WITH DR. MICHELLE:Website: https://drmichellemazur.comLinkedIn: https://www.linkedin.com/in/drmichellemazur/FREE Resources:Market Like an Expert: https://drmichellemazur.com/CTR3 Word Rebellion: https://drmichellemazur.com/3-word-rebellion 🔗 LINKS MENTIONED: 🎧 Download the New Anti-Social School™ Workshop → https://www.hollymariehaynes.com/workshop 🌟 Join our new Anti-Social School™ (completely revamped and redone for 2025) and build your audience with less stress now → https://www.hollymariehaynes.com/antisocial 🌎 Website → hollymariehaynes.com 📲 Follow Along on Instagram → @thehollymariehaynes  💬 Loved this episode?Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!

In this week's pep talk, I share the behind-the-scenes of how a combination of AI and Human Design completely transformed how I think about my business—without involving more content or a complicated funnel. In today's episode, I share:How I discovered my podcast is a Projector (with emotional authority + a 6/2 profile!)Why your business evolves just like you do—and how to reflect that in your messagingHow I used AI to build a brand thread that now drives everything from copy to content to launches3 simple steps you can take to clarify your voice, tone, and marketing energy—starting today 🔗 LINKS MENTIONED: 🎧 Download the New Anti-Social School™ Workshop → hollymariehaynes.com/workshop 🌟 Join our new Anti-Social School™ (completely revamped and redone for 2025) and build your audience with less stress now → https://www.hollymariehaynes.com/antisocial 🌎 Website → hollymariehaynes.com 📲 Follow Along on Instagram → @thehollymariehaynes 💬 Loved this episode?Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!

Feeling stuck in the grind, even though your business looks great on paper? Today, I’m joined by leadership advisor and Luminary Leadership Co. founder Liz Hartke, who’s here to help us break through our success ceilings and step into what she calls “your big next.” Liz shares the behind-the-scenes of her personal and professional transformation—what it means to truly align your life and business, and how to shift from simply maintaining what you’ve built to creating something that deeply fulfills you. If you’ve been craving clarity, white space, or a renewed sense of purpose, this episode is the wake-up call you’ve been waiting for. Today you’ll hear:The real reason so many high-achieving entrepreneurs still feel unfulfilled—and what to do about itHow to spot the signs that it’s time to make a change (and what to do next)Why energy management is more important than time managementThe difference between grinding and gliding, and how to transition between the twoHow Liz’s near-death experience changed everything—and sparked her mission to help others step into their “big next”What the Visionary CEO Schedule is and how to use it to create aligned growthA behind-the-scenes look at Liz’s upcoming book, Your Big Next, and the movement it’s sparking CONNECT WITH LIZ:Website: https://luminaryleadershipco.com/Instagram: @elizhartkeFREE Resources:Clarity Prompts: https://luminaryleadershipco.com/clarityIdeal Schedule Template: https://luminaryleadershipco.com/template 🔗 LINKS MENTIONED: 🎧 Download the New Anti-Social School™ Workshop →https://www.hollymariehaynes.com/workshop 🌟 Join our new Anti-Social School™ (completely revamped and redone for 2025) and build your audience with less stress now → https://www.hollymariehaynes.com/antisocial 🌎 Website → hollymariehaynes.com 📲 Follow Along on Instagram → @thehollymariehaynes  💬 Loved this episode?Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!

In this week's pep talk, I share the real story behind how this podcast started, how it’s grown (we’ve welcomed over 2,000 new subscribers in just 90 days!), and the shifts I’m making to help you build a business that supports your real life—not just the hustle.In today's episode, I share:Why this podcast was never just a podcastWhat’s changing (and what’s staying the same!)How I’m leaning even deeper into a life-priorities-first business modelPersonal updates, client stories, and what’s coming next🔗 LINKS MENTIONED: 🎧 Download the New Anti-Social School™ Workshop → https://www.hollymariehaynes.com/workshop 🌟 Join our new Anti-Social School™ (completely revamped and redone for 2025) and build your audience with less stress now → https://www.hollymariehaynes.com/antisocial 🌎 Website → hollymariehaynes.com 📲 Follow Along on Instagram → @thehollymariehaynes 💬 Loved this episode?Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!

Still think SEO is all about keyword stuffing? Think again. In this episode, I’m joined by website SEO strategist Laura Jawad (aka the website whisperer!) to break down exactly what SEO looks like in 2025—and why it’s more human-centered than ever. Laura shares what Google is actually prioritizing now, how to make your site a destination worth finding, and why putting your best content on your website (not just socials) is the smartest move for long-term visibility. Whether you’re just getting started with SEO or ready to get serious about strategy, this conversation is packed with tangible tips to help you make your site work harder for your business. Today you’ll learn:How Google’s latest updates (including AI overviews) are changing the game for organic searchWhat it really means to create perspective-driven content that performsWhy user experience and search intent are key to ranking—and how to optimize bothLaura’s strategy for building brand authority as a small business (without trying to compete with the big brands)Practical ways to show up in local search results and make your website the hub of your business CONNECT WITH LAURA:Website: laurajawadmarketing.comInstagram: @heylaurajawadSEO Simplified: laurajawadmarketing.com/crush-the-rush/  🔗 LINKS MENTIONED: 🎧 Listen to the Ditch the Social Drama Podcast Series → hollymariehaynes.com/social 💼 Grab Your CEO Week Templates + Planning System → hollymariehaynes.com/ceoweek 🌟 Need Accountability + Strategy This Summer? Join us inside the Crush the Rush Club → hollymariehaynes.com/club 🌎 Website → hollymariehaynes.com 📲 Follow Along on Instagram → @thehollymariehaynes 💬 Loved this episode?Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!

In this week's episode we wrap up our 5-part series digging into the merging of strategy and soul. In today's pep talk, we're discussing scaling by leveraging networking.  In this episode we cover:The power of micro-influencersThe value of strategic collaborationsHow vulnerability + courage play a role in showing up to network 🔗 LINKS MENTIONED: 🎧 Listen to the Ditch the Social Drama Podcast Series → hollymariehaynes.com/social 💼 Grab Your CEO Week Templates + Planning System → hollymariehaynes.com/ceoweek 🌟 Need Accountability + Strategy This Summer? Join us inside the Crush the Rush Club → hollymariehaynes.com/club 🌎 Website → hollymariehaynes.com 📲 Follow Along on Instagram → @thehollymariehaynes