CEO EMEA of Ogilvy on How to Justify Investment to a CEO | Patou Nuytemans

Learn about our Design Leaders programme 👉 https://fla.wiki/4dm4cVcPatou Nuytemans, CEO EMEA of Ogilvy, one of the world's most iconic creative agencies. Discover how she went from being an "unlikely candidate" from Belgium and rose through the ranks by embracing diverse roles across three continents, pioneering digital transformation, and turning around challenging regions.In this interview, Patou shares her unexpected journey to becoming a CEO, her leadership philosophy, how she drives creative excellence across a global organisation. and how to talk your CEO to justify investment in design. 00:00 – Welcome Patou Nuytemans03:17 – The brave career moves that turned her into a leader 07:53 – Why Patou never chased titles—and what she chased instead 12:31 – “If you don’t communicate your wins, they don’t exist” 18:06 – How creatives should talk to their CEO (and be taken seriously) 22:41 – The structure that keeps 50+ teams aligned (you need this) 30:20 – What actually builds team culture (it’s not what you think) 35:44 – The 5 business metrics Ogilvy tracks 42:54 – “Creativity is a shortcut to big business impact—here’s how to prove it” 50:03 – Want a bigger budget? Say this to your CEO 55:29 – Why junior talent is more valuable than ever (even with AI) 57:49 – “Growth is my religion”: Patou’s personal philosophy on success 1:00:50 – Her wish for the world? More curiosity, more connection Learn about our Design Leaders programme 👉 https://fla.wiki/4dm4cVc#CreativeLeadership #OgilvyCEO #BusinessOfCreativity #DesignLeadership #GlobalTeams #BorderlessCreativity #FutureLondonAcademy #PatouThains #CreativeAgency #LeadershipJourney #WomenInLeadership #AIAndCreativity #TeamCulture #CommunicationSkills #CreativeROI #BrandDifferentiation #ContinuousLearning #GlobalExperience #AwardRecognition #InternationalBusiness

Don Norman, the legendary designer who coined the term "User Experience" and served as Apple's VP, shares insights from his remarkable career. At 89, he reveals why most designers fail to reach the C-suite, how AI will reshape design (not replace it), and his mission to revolutionise design education. Grab a cup of tea and settle in, this conversation might change everything you do from now on. For more leadership insights check our Design Leaders Programme. Learn more here👉 https://fla.wiki/4hKKZxs #DonNorman #Design #UserExperience #Innovation #FutureLondonAcademy

Janaki Kumar is Chief Design Officer at JPMorgan Chase & Co., a thought leader, innovator, and author who was named a Women of Influence by the Silicon Valley Business Journal in 2016. Janaki is a proven leader in building, coaching and inspiring high performance design teams, leveraging design-thinking, customer empathy, and co-innovation. She is the co-author of Gamification at Work – Designing Engaging Business Software. She was a co-instructor at Stanford’s Graduate School Business LEAD course and inventor on over 20 patents. During our interview, she shared how she became CDO, how to prove your value to C-suite executives and what skills to develop to become CDO. For more leadership insights check our Design Leaders Programme. Learn more 👉 https://fla.wiki/3EaHsKf #leadership #cdo #mba #designleadership#leadership #cdo #mba #designleadership

Jeri Ellsworth is an inventor, entrepreneur and founder of Tilt Five, the world’s first augmented reality gaming system. During our interview, she shared where her passion brought her to an amazing career plot twists: from building race cars and running computer stores to creating aerospace navigation systems and leading hardware innovation at Valve Corporation. When her first AR startup failed, an unexpected call from Atari's founder helped her bounce back to create Tilt5, launching the largest AR Kickstarter in history. Check out our courses: https://fla.wiki/4giVnw5

Chief Design Officer Series: Episode 2Mark Kawano, Chief Design Officer at Zoom, shared his 25+ years of experience in companies like Apple, Slack, and Adobe and the importance of influencing Design beyond the design organisation.Join us for the third episode of our Chief Design Officer Series, where we talk to Chief Design Officers from the most forward-thinking companies.  https://fla.wiki/41fznNE

Chief Design Officer Series: Episode 2 Travis Isaacs, Chief Design Officer at Webex Collaboration at Cisco, shared his perspective on the unique superpowers designers can bring to the boardroom and the essential skills needed for success in executive roles. Join us for the second episode of our Chief Design Officer Series, where we talk to Chief Design Officers from the most forward-thinking companies. https://fla.wiki/3ALA1rx

Chief Design Officer Series: Episode 1 Claudia Abt, Chief Design Officer at citizenM hotels oversees design and space planning for new hotel developments. She shares her perspective on being a designer at the C-level, what she had to learn when she became a Chief Design Officer and what value she brings to the business through design. Join Future London Academy for the first episode of Chief Design Officer Series, where we talk to Chief Design Officers of the most forward-thinking businesses. https://fla.wiki/4fbtJ3f

In our new interview, Stefan Sagmeister legendary designer, typographer and co-founder of Sagmeister & Walsh shares thoughts on the evolution of his career, design agencies and creative process. Watch the full interview to hear more about: 👉 Why scaling is not the best way 👉 What is the future of creative industry 👉 How to create purpose-driven work This episode is a must-watch for creative leaders and changemakers seeking inspiration and practical wisdom from one of the industry's greats. 00:00 Stefan Sagmeister: A Design Legend 00:44 Balance Productivity and Creativity 02:45 The Shift from Commercial to Self-Initiated Projects 03:38 Exploring Long-Term Perspectives in Design 06:14 How to work with clients? 12:25 The Evolution of Stefan's Design Career 18:19 Advice for Designers 22:04 Reflections on Running a Design Company 26:16 The Future of the Design Industry and Final Thoughts For more leadership insights check our Design Leaders Programme. Learn more and Apply 👉 https://bit.ly/3wXJox1 #leadership #design #designinspiration #designleadership

In this engaging conversation, Timothy Goodman shares his journey from working with top brands like Apple, Nike, Google, Samsung, MoMa, Netflix, YSL, Time, The New Yorker to his passion for public art, personal expression, and tackling societal issues through his work. Learn about his creative process, the balance between commercial and personal projects, and the challenges and risks he has faced along the way. During our interview Timothy shared how to balance commercial and passion work, how he hires team, why he never was a freelancer and why it is important to create artworks for people. Watch the full interview to find out: 👉 How to balance passion and commercial projects 👉 How to create art and design that make impact 👉 How to find the right people for projects 👉 Timothy's unique philosophy behind creating his art TIME CODES 00:00 Who is Timothy Goodman? 01:05 Timothy Goodman on self-Expression 02:21 Evolution of Timothy's Creative Process 03:54 Creative career challenges 06:52 Balancing Personal and Commercial Work 08:36 Creative Team Dynamics and Finding the Right Fit 18:19 Taking Risks and Personal Projects 25:36 Current Work Philosophy 35:08 Final Thoughts For more leadership insights check our Design Leaders Programme. Learn more and Apply 👉 https://bit.ly/3wXJox1 #designleadership #leadership

Join us in a conversation with Veronica Fuerte, Creative Directress and Founder of Hey Studio, a Barcelona-based creative agency known for its colourful, playful geometric designs. Hey Studio worked with many clients worldwide, including Google and Apple. During our interview, Veronica shared insights from her 16-year leadership journey why it's important to hire a coach, keep your team small, and how to succeed by working in your own unique style and build confidence as a leader. 💎 00:00 Meet Veronica Fuerte, Founder oh Hey Studio 01:26 Veronica's Early Career Journey and Agency Vision 03:50 Expanding Hey Studio: Side Projects and Merch Store 06:45 Managing Growth and Team Dynamics 11:38 Why to hire a coach? 21:31 Women at Work: Insights and Challenges 23:28 Authenticity and Personal Style 29:40 Final Thoughts #designinspiration #leadership #design