Trailer: Welcome to Content 360

In this episode of Content 360, we discuss making Instagram work for your business and how Instagram has changed over the last few years.We believe Instagram is not all about photos and that video content is taking over the platform. We're talking through our biggest tips on algorithm and engagement to ensure your business uses Instagram to its full potential.We will be going into detail about how to use hashtags, use video content, being seen in the community feed and much more!Topics covered include:·     What is Instagram good for?·      Using Instagram stories and reels·      Using the platform for service and product-driven businesses·      How to get the best engagement on the platform·      Top tips ·     How to use Instagram to be seen as a businessJoin us over on social media for more content marketing tips:LinkedIn → https://www.linkedin.com/company/content360fm/Instagram → https://www.instagram.com/content_360fm/YouTube → https://www.youtube.com/channel/UCqg87GXjsobkU5ldQg669GAEmail → [email protected]

In this episode of Content 360, we discuss email marketing and how this marketing tool is beneficial for your business to boost your sales and grow your audience! We believe email marketing is essential for every business to make sure you speak with your audience with specific demographics by using personalisation and testing. After all, nurturing your audience with email marketing will help you keep their custom. Talking through our biggest yes and no’s when it comes to how you should be sending your emails, how to reach your specific demographics and the preferred email systems we use for our clients. We hope you put into practice our top tips and spread brand awareness!Topics covered include:·      Email Marketing, the do’s and dont’s·      B2B and B2C·      Personalisation of target emails·      Testing of target emails·      Segmenting emails to target your audience·      Different email systems to best suit your needs·      Repurposing content into email marketingJoin us over on social media for more content marketing tips:LinkedIn → https://www.linkedin.com/company/content360fm/Instagram → https://www.instagram.com/content_360fm/YouTube → https://www.youtube.com/channel/UCqg87GXjsobkU5ldQg669GAEmail → [email protected]

In this episode of Content 360, we discuss live video and how Covid has positively impacted this type of marketing. Due to face-to-face events being cancelled with the worldwide pandemic, marketers changed their marketing strategy. This is where the world of live video streaming became increasingly popular to continue marketing to your audience. We don't believe this type of marketing will die off now the world is coming back to normal. Cisco predicts that live video will account for 17% of internet traffic in 2022, which means people need to be considering leveraging this form of marketing for their audience. Topics covered are:Types of live videoHow social media platforms have embraced live videoBenefits of broadcasting onlinePros and cons of introducing live streaming Audience expectations with live streamingThe process of live streaming Tools for live streaming successfully Join us over on social media for more content marketing tips: LinkedIn → https://www.linkedin.com/company/content360fm/Instagram → https://www.instagram.com/content_360fm/YouTube → https://www.youtube.com/channel/UCqg87GXjsobkU5ldQg669GAEmail → [email protected]

In this episode of Content 360, we discuss the power of audio as part of your marketing plan. So many people don't think about audio as part of their marketing plans. But as the world becomes busier and we're multi-tasking more, audio has its advantages! It doesn't demand your attention. Audio as a form of content is a lot more passive, and it allows your audience to consume whilst doing other things. Topics covered are:Importance of audio in your marketing planTypes of audio content Getting started with audio podcasts Benefits of audio content or your audienceHow to repurpose marketing content into audio Platforms for audio content Join us over on social media for more content marketing tips: LinkedIn → https://www.linkedin.com/company/content360fm/Instagram → https://www.instagram.com/content_360fm/YouTube → https://www.youtube.com/channel/UCqg87GXjsobkU5ldQg669GAEmail → [email protected]

In this episode of Content 360, we discuss the benefits of content planning. Individually, we share how we plan our content for our businesses to make sure we're providing engaging marketing.From our own experience, not planning your content leads to low engagement due to a lack of quality. We all prefer to set time aside in our diaries to plan what content we want to deliver to our audiences.Talking through our top tips, tools and successes, we hope you can take some actions to improve your content planning process!Topics covered are:Content planning best practiceTools to help with content planningWhat should be avoided when planning content Hero and micro pieces of content Benefits of reactive content 3E content types Join us over on social media for more content marketing tips: LinkedIn → https://www.linkedin.com/company/content360fm/Instagram → https://www.instagram.com/content_360fm/YouTube → https://www.youtube.com/channel/UCqg87GXjsobkU5ldQg669GAEmail → [email protected]

In this episode of Content 360, we discuss how to create the perfect lead magnet. Lead magnets are a form of inbound market that drives leads into your business. This is an area that Talisa specialises in, as she creates a multitude of lead magnet strategies for her 10X clients. A lead magnet compels your target audience to come to your website to download a valuable piece of content in exchange for their email address. Topics covered are:Different types of lead magnets to createBenefits of creating lead magnets Process of creating a lead magnet Lead magnet best practice How to keep your audience engaged through the buying cycle Join us over on social media for more content marketing tips: LinkedIn → https://www.linkedin.com/company/content360fm/Instagram → https://www.instagram.com/content_360fm/YouTube → https://www.youtube.com/channel/UCqg87GXjsobkU5ldQg669GAEmail → [email protected]

In this episode, we put Josh in the driving seat to discuss short-form video content. Short-form video is a killer piece of content for many different marketing platforms. Now more than ever, people are watching video content from their phones so short-form content is an important part of any marketing strategy.Topics covered are:Vertical V Landscape video filmingYouTube ShortsHow social media has influenced short-form videoContent ideas for short-form videoRepurposing content into short-form video To see our own short-form video content, join us over on social media: LinkedIn → https://www.linkedin.com/company/content360fm/Instagram → https://www.instagram.com/content_360fm/YouTube → https://www.youtube.com/channel/UCqg87GXjsobkU5ldQg669GAEmail → [email protected]

In our first episode of Content 360, we came together to talk about something we all have a passion for - LinkedIn. LinkedIn is the platform that ultimately brought the 3 of us together and is something we all use for our own business marketing. We took a deep dive into LinkedIn and covered the following topics: How to get the most out of the platformWhat to post on LinkedInHow the algorithm works and is changingGood and bad practiceThis episode should help you work LinkedIn like a boss! For both your personal and business brand. Follow us for further marketing tips -LinkedIn → https://www.linkedin.com/company/content360fm/Instagram → https://www.instagram.com/content_360fm/YouTube → https://www.youtube.com/channel/UCqg87GXjsobkU5ldQg669GAEmail → [email protected]

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