How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy

Software startup InsightSquared had recently hit $2 million in revenue and secured an $8 million round of venture capital. However, the founders disagreed on the path ahead, specifically on the sales and marketing plan. Should they focus on a sales-centric approach to growth or a marketing-centric one? Which strategy was optimal for their venture’s next phase of growth? Harvard Business School Senior Lecturer Mark Roberge joins Brian Kenny to discuss the case, “InsightSquared: Developing the Sales and Marketing Plan” and ideas related to his new book, The Science of Scaling.

A bank’s decision to experiment with being more transparent with about credit card drawbacks might help customers make better choices, but would those choices come at the expense of bank performance? Harvard Business School Professor Leslie John joins Brian Kenny to discuss the case, “Commonwealth Bank of Australia: Unbanklike Experimentation” and ideas related to her new book, Revealing: The Underrated Power of Oversharing. They explore the benefits and potential drawbacks to the bank “oversharing” information with customers.

The U.S. Men’s Olympic speed skating team devised a new approach to the team pursuit event following their disappointing performance in the 2018 Winter Olympics. The team saw promising initial results from their innovations, but they faced a decision about whether to reveal their new techniques. The U.S. Team’s strategy was easily imitated if competitors witnessed it in a race, but it was a risk not to test it in competition before the Olympics. And, were here possible upsides to imitation if it improved the entire sport? Should they share their techniques, and if so, when? Harvard Business School Assistant Professor Rebecca Karp joins Brian Kenny to discuss the case, “A Winning Strategy: Innovation in Olympic Speed Skating.”

By 2025, the business podcast Acquired was getting one million listeners per episode, having doubled the audience year over since Ben Gilbert and David Rosenthal started it in 2015. And they’d grown without a strict release schedule or relentless optimization. Still, they felt pressure to scale—without throwing off their work-life balance. How did they determine a way forward? They join Harvard Business School Professor Shane Greenstein and host Brian Kenny to discuss the case “The Acquired Podcast: Scaling the Mic.”

In 2025, Golden Goose, the Italian brand known for its handcrafted, distressed sneakers, was at a crossroads. CEO Silvio Campara had grown the label from a cult favorite into a $650 million global force, but sustaining that growth raised tough questions: Should the company double down on sneakers, expand into ready-to-wear and accessories, or push into emerging international markets? Harvard Business School Professor Juan Alcacer and entrepreneur Alexandre Daillance co-wrote the case “Golden Goose: Reshaping Luxury.” They join host Brian Kenny to explore how the brand has upended traditional fashion norms by embracing imperfection, inviting co-creation, and redefining what it means to scale in the luxury world.

In 2019, Equitable’s CEO, Mark Pearson, set out to change how the 163-year-old financial services firm gets work done. He wanted the firm to speed up decision-making and empower employees through a flatter hierarchy, agile teams, and more opportunities to lead. Most divisions thrived under the new model. Others clung to old habits. Several years in, the effort sheds light on core questions: What does true cultural change look like? What makes it last? And how do leaders bring skeptics along? Harvard Business School Professor Das Narayandas joins Pearson and COO Jeff Hurd to discuss the case “New WOW at Equitable: A New Way of Working.”

In this special holiday crossover episode from Harvard Business School’s Climate Rising podcast, Professor Mike Toffel talks with ThredUp CEO James Reinhart about the company’s mission to extend the life of apparel and reduce waste through resale. As thrifting becomes more popular and circular business models gain traction, Reinhart explains why ThredUp built a national logistics and tech platform, how it collaborates with big brands, and the growing role of AI and automation in the industry.

In 2020, cryptocurrency exchange Coinbase made two bold organizational moves: going fully remote and banning political discussion at work. These decisions, aimed at reinforcing a mission-first culture, were supported by a written, codified approach to company values and a hiring philosophy designed to attract talent aligned with that mission. In this episode, Chief People Officer L.J. Brock joins case author and HBS professor Charles Wang and host Brian Kenny to discuss how Coinbase’s strategy, explored in the case “Mission First at Coinbase,” raises critical questions about focus, inclusion, and attracting top talent in a volatile industry.

Jenny Wolfram founded BrandBastion to help companies manage the risks of social media by combining AI with human moderation. She joins HBS professor Julian De Freitas and BrandBastion’s Head of Operations and Finance, Vesa Rikkinen, to discuss how this hybrid model builds trust without ballooning costs.

Apollo Global Management has transformed itself from a traditional private equity giant into an insurance-fueled credit powerhouse—thanks to its acquisition of life annuity issuer Athene. CEO Marc Rowan makes a bold bet that an asset-heavy model, which is backed by hundreds of billions in long-term insurance liabilities, can drive repeatable, superior returns and propel Apollo’s assets under management to $1.5 trillion. However, public markets award Apollo a multitude on its earnings that is far lower than asset-light peers like Blackstone, which highlights important trade-offs. Harvard Business School professor George Serafeim joins host Brian Kenny to discuss the questions raised by the case, Apollo Global Management, and explore what Apollo’s transformation reveals about business-model innovation and risk management in today’s rapidly evolving private markets ecosystem, and what it means to be a modern investment firm.