
NFL UK GM Henry Hodgson on future Dublin game, economic impact report
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Michael was joined by NFL UK & Ireland GM Henry Hodgson this evening in the capital after the release of an economic report which highlighted an estimated €104.5m total economic impact from the NFL Dublin Game, which is a 10.5:1 return on public investment.
Some other important points:
- €104.5 million total economic impact, delivering a 10.5:1 return on public investment
- Over 51,500 international visitors travelled to Ireland for the game
- 9.2 million US television viewers, providing unprecedented broadcast exposure for Ireland
- More than 40,000 fans participated in free NFL fan-engagement events across Dublin throughout the weekend
- Government and the NFL announce a joint match funding initiative to support flag football in Ireland
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