The Importance of Storytelling and Keeping Content Truthful: Katie Parkes, Head of Social, Global Marketing at Shopify

In this week’s episode of Martech Masters, Gabriel is joined by Margaret Jones, Head of Content at Airtable. Through this episode Margaret talks about topics such as her journey and how it led her to Airtable, her focus on improving the work environment and her experience with no-code applications. Margaret also explains how a tool like Airtable can help in the content creation process as well as a unique set of measurables for their content. Enjoy this week’s episode!

In this week's episode of Martech Masters, Gabriel's joined by Kerel Cooper, Chief Marketing Officer at LiveIntent and co-founder of the Minority Report podcast. Kerel shared his thoughts on his podcast which focuses on highlighting people of color, women & LGBTQ+ community within business, media and tech, the differences in preparing live virtual events vs a produced video series and the benefits of each, his journey and how he became the CMO at LiveIntent, and lastly, his passions in life and some excellent show recommendations. Sit back and relax as you listen to this week’s episode of Martech Masters!

In this week's episode of Martech Masters, Gabriel is joined by Katie Parkes, Head of Social, Global Marketing at Shopify. Through this episode we explore Katie's love for filmmaking and how she applies what she's learned through previous experiences at her her position with Shopify. Katie also talks at length about manipulated media and the problems it brings for the future of video. How do we commit to keeping content truthful? How do you measure success through your production and brand? Learn all of that and more in this week's episode!

In this week’s episode of Martech Masters, Gabriel is joined by John Bonini, Director of Marketing at Databox. The two dive deep into the subject of podcasting and creating a video series. John explains how he got started into podcasting, how Databox’s podcast has evolved and the tricky parts of measuring success with a series. They also dig into content repurposing, how to do it properly, and who is doing it correct in the industry. Enjoy!

In this week's episode of Martech Masters, Gabriel is joined by Patrick Campbell, CEO of ProfitWell. The two explore a variety of subjects such as their mutual appreciation for typewriters and how to separate the digital from the analog world, the thoughts and strategies behind ProfitWell's different media outlets, what Patrick has learned through creating video and podcasts over the years, and who Patrick sees as industry leaders in this market. Enjoy!

In this week's episode of Martech Masters, Gabriel is joined by Steve Pockross, CEO of Verblio. The two weave through a variety of subjects including Steve's outlook on life after living in a few different foreign countries, how Verblio has evolved in the past year, taking advantage of your pre-existing content, the creation of the Verblio Show, and his personal dreams of becoming a Brazilian rockstar!

Kicking off Season 2 of Martech Masters, Gabriel is joined by Rand Fishkin, CEO of Sparktoro and founder and previous CEO of Moz. In this episode Rand dives into subjects such as empowering business to build great brands with long term strategies, how to protect your brand by auditing your ads, fighting ad giants like Google and Facebook, who he thinks is currently marketing in the most unique and conscious way, and Rand’s love for storytelling, cooking, mixology, and more.

Last year we started this show to showcase leaders in the Martech industry and how they were shifting their strategies to thrive through the pandemic. Connecting with so many passionate people made us want to learn more about how that passion is part of their own personal and business growth. Season 2 will focus on these passionate leaders and their innovative strategies to build amazing brands through Brand Affinity Marketing & episodic content, Enjoy!

Arpit Choudhury of Trifacta joins this week's episode of Martech Masters to bring his expertise in data management and no-code integrations. Arpit talks on native vs API integrations, data transformation and management, utilizing and acting upon your data, educating with data, his data-led academy, and so much more.

Daniel Ruby of Demand Sage joins this week's episode of Martech Masters to bring his understanding of marketing and sales insights with custom Google Sheets reporting. Daniel talks about the art and the science of marketing, how you find insights in your reporting, the most common questions on reporting from a marketing vs sales perspective, and more!