116 - A conversation with Firestone Walker

Points of discussion: 1. How to map out your Brand Architecture (including free template) - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion:1. How to Define Your Brewery's Key Messaging Pillars-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion: 1. Fingers.email 2. Dave's Vine Pair Column - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion: 1. Five Star Beverage Group 2. Shane Lohman on LinkedIN - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion: CODO Design's 2026 Beer Branding Trends Report   —   Questions: 1. How do you see mid-strength shaking out in the market long term? Seems like it’s in a no-man’s land between non-alc and full strength beer and I’m not sure consumers are willing to pay the same for it they would for an NA? 2. On the hidden risk of launching an non-alc brand. I see your point, but no hangover IS the biggest value prop for an NA brand, or at least it is when reaching for beer-like equivalent. So how do you balance this messaging? Ignoring it seems to miss an important point. 3. If a small brewery wanted to dip its toes into the Function 2.0 / beyond beer world, do you have a general recommendation for where to even begin? Our team has some ideas but we always start discussing which products we could make. That seems like we’re jumping the gun. 4. The coffee programming section is interesting, do you think that should fly under a brewery’s parent brand or its own thing? Also, do you see this as an off- or on-premise play? 5. Re: The Nostalgia branding trend — do you ever see this waning. 6. The hyper provenance newsletter was interesting. And I agree — we don’t see anyone doing this in our market. Not sure we have the scale to do it right though. Do you think this is solely a move for larger breweries or can a smaller brand like ours (around 900 barrels for reference) pull this off as well? - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion: 1. Drink Small Beer - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion: 1. How we rebranded Wachusett Brewing [Case Study] 2. How CODO rebranded Wachusett Brewing feat. Rob Day [Podcast] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion: 1. Firestone Walker 2. House of Brands 3. Lifestyle Brands - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com