Ep. 230: SVA’s Molly Heintz on Why Design Writing Matters

Molly Heintz grew up fascinated with Greek mythology, and eventually, fashion – drawn to enthralling storytelling and visual aesthetics. She carried this interest in Greek mythology over to studying archeology but when she became burned out in academia, she transitioned to work as a fashion editor, setting her on an entirely new careerpath. From there, she worked in marketing and communications, eventually co-founding Superscript and teaching at SVA, chairing the Masters of Arts in Design Research, Writing & Criticism program. Together with Steven Heller, she’s co-edited The Education of a Design Writer to showcase exemplary design writing and share practical advice for writers. Molly makes a compelling case for why design writing is essential for the design process, and for understanding the world around us. Images and more from Molly Heintz on cleverpodcast.com!Special thanks to our sponsor! Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale.Clever is hosted & produced by Amy Devers, with editing by Mark Zurawinski, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven.SUBSCRIBE - listen to Clever on any podcast app!SIGN UP - for our Substack for news, bonus content, new episode alertsVISIT - cleverpodcast.com for transcripts, images, and 200+ more episodesSAY HI! - on Instagram & LinkedIn @cleverpodcast @amydeversSpecial thanks to our sponsors!Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale.Future London Academy - If you’re ready to grow your business, elevate your influence and become the leader the future needs, enroll now. Learn more: https://fla.wiki/4hQL1oR Hosted on Acast. See acast.com/privacy for more information.

Clever Confidential is Clever’s offshoot series, where we dig into the darker side of design–the shadowy, sometimes sordid tales hiding under a glossy topcoat of respectable legacy.In Episode 4: Before Silicon Valley, there was Olivetti—an Italian design powerhouse on the brink of changing the world. But just as their revolutionary computer neared completion, tragedy struck.Visionary leader Adriano Olivetti and brilliant engineer Mario Tchou both died suddenly, their deaths cloaked in secrecy and Cold War paranoia. What really happened to them—and who stood to gain?Host Amy Devers and writer Andrew Wagner follow the trail of innovation, betrayal, and buried history to uncover how a company destined to shape the digital age was silenced... and why its story was nearly erased.Check out images of the Programma 101 and more about Olivetti on cleverpodcast.comSpecial thanks to our sponsor: Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale.Many thanks to our guest expert Barry Katz. Audio clips courtesy of Luca Cottini - Italian Innovators youtube video - CAMILLO & ADRIANO OLIVETTI. At the Origins of the Computer Age. Linkedin and instagram @italianinnovatorsWriting and research: Amy Devers, Andrew Wagner, Ilana NevinsEditing and Sound Design: Camille Stennis and Mark ZurawinskiTheme Music: “Astronomy” by Thin White Rope courtesy of Frontier RecordsSUBSCRIBE - listen to Clever on any podcast app!SIGN UP - for our Substack for news, bonus content, new episode alertsVISIT - cleverpodcast.com for transcripts, images, and 200+ more episodesSAY HI! - on Instagram & LinkedIn @cleverpodcast @amydeversSpecial thanks to our sponsors!Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale.Future London Academy - If you’re ready to grow your business, elevate your influence and become the leader the future needs, enroll now. Learn more: https://fla.wiki/4hQL1oR Hosted on Acast. See acast.com/privacy for more information.

Emmy-nominated costume designer Virginia B. Johnson grew up with a “dragon mother,” which shaped her structured habits and her ability to work smoothly amid chaos. Her childhood was filled with intergenerational connection and crafting - learning sewing, embroidery, knitting and crocheting from a “flock of Filipina aunties,” which fostered not only a sense of community, but a foundational skill for her eventual career. Although she was a pre-med major in college, a serendipitous side gig in a college theater costume shop sparked a passionate pivot to a career that now includes critically-acclaimed and award-winning projects like Hillbilly Elegy and American Primeval, and the opportunity to lead teams in the art of deploying deep craft and rigorous, reverent cultural authenticity to drive powerful storytelling. Images and more from Virginia B. Johnson on our website!Special thanks to our sponsor: Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale.Clever is hosted & produced by Amy Devers, with editing by Mark Zurawinski, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven.SUBSCRIBE - listen to Clever on any podcast app!SIGN UP - for our Substack for news, bonus content, new episode alertsVISIT - cleverpodcast.com for transcripts, images, and 200+ more episodesSAY HI! - on Instagram & LinkedIn @cleverpodcast @amydeversSpecial thanks to our sponsors!Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale.Future London Academy - If you’re ready to grow your business, elevate your influence and become the leader the future needs, enroll now. Learn more: https://fla.wiki/4hQL1oR Hosted on Acast. See acast.com/privacy for more information.

Julia Watson, a landscape architect, author, and educator, developed a passion for global cultures and knowledge as a child in Australia, inspired by her parents' National Geographic collection. She has since dedicated her career to exploring traditional knowledge systems and their application to contemporary design challenges like extreme weather, waste management, and population growth.At the heart of Watson's work is a profound respect for indigenous knowledge systems and a commitment to applying Traditional Ecological Knowledge (TEK) to climate-adaptive design. Through her work with Lo-TEK, including the recently launched Lo-TEK Office for Intercultural Urbanism, and her books, Lo-TEK: Design by Radical Indigenism and the upcoming Lo-TEK Water (November 30 release), she strives to facilitate the equitable exchange and implementation of indigenous knowledge and technology to the crucial and complex challenges of our evolving world.Images, links and more from Julia Watson on our website!Special thanks to our sponsor - Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale.Clever is hosted & produced by Amy Devers, with editing by Mark Zurawinski, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven.SUBSCRIBE - listen to Clever on any podcast app!SIGN UP - for our Substack for news, bonus content, new episode alertsVISIT - cleverpodcast.com for transcripts, images, and 200+ more episodesSAY HI! - on Instagram & LinkedIn @cleverpodcast @amydeversSpecial thanks to our sponsors!Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale.Future London Academy - If you’re ready to grow your business, elevate your influence and become the leader the future needs, enroll now. Learn more: https://fla.wiki/4hQL1oR Hosted on Acast. See acast.com/privacy for more information.

Graphic designer Aaron Draplin was born in Michigan and raised on LEGO bricks, pizza nights, punk rock & snowboarding. He spent early adulthood rolling with the “crusty undercurrent of f*ckheads” that lives to snowboard before he ventured to Minneapolis to study design amongst the ghosts of his musical heroes. He’s seen some high-falutin’ stuff at the museum, but the steelyard is where it’s at. He’s all about working hard, making a sh*t whack of money, taking care of his people, and having some fun along the way. Thanks to Adobe Max for hosting us in the Airstream podcast lounge.Images and more from Aaron on cleverpodcast.com!Special thanks to our sponsor: Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale.This episode of Clever is created, hosted and produced by Amy Devers and Jaime Derringer with music from El Ten Eleven and editing by Jennie Josephson.SUBSCRIBE - listen to Clever on any podcast app!SIGN UP - for our Substack for news, bonus content, new episode alertsVISIT - cleverpodcast.com for transcripts, images, and 200+ more episodesSAY HI! - on Instagram & LinkedIn @cleverpodcast @amydeversIf you enjoy Clever we could use your support! Please consider leaving a review, making a donation, becoming a sponsor, or introducing us to your friends! We love and appreciate you!Special thanks to our sponsors!Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale.Future London Academy - If you’re ready to grow your business, elevate your influence and become the leader the future needs, enroll now. Learn more: https://fla.wiki/4hQL1oR Hosted on Acast. See acast.com/privacy for more information.

Cas Holman grew up playing make-believe in the woods and helping her mechanic step-dad fix cars and dune buggies. Always knowing that she didn’t check the stereotypical gender boxes, she never gave any of the other arbitrary “boxes” much credit either, instead preferring to focus on the outside-the-box possibilities that could be accessed through play, curiosity, and exploration. While getting her MFA, she began working on Geemo, a building toy, which kicked-off her life’s mission of designing for play. Since then, she’s established herself as a champion of open-ended play, designing notable play systems like Rigamajig. She’s worked with global business leaders to incorporate play into company culture, leading to more innovative outcomes, greater trust and safety, and improved resilience. With her upcoming book, Playful, she is on a campaign to help adults reconnect with play throughout their lives because she knows, and has the research and science to prove it, that with play we ALL become more creative, joyful, and productive. Ain’t that good news!Images and more from Cas Holman on our website!Special thanks to our sponsor:Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale.Clever is hosted & produced by Amy Devers, with editing by Mark Zurawinski, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven.SUBSCRIBE - listen to Clever on any podcast app!SIGN UP - for our Substack for news, bonus content, new episode alertsVISIT - cleverpodcast.com for transcripts, images, and 200+ more episodesSAY HI! - on Instagram & LinkedIn @cleverpodcast @amydeversSpecial thanks to our sponsors!Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale.Future London Academy - If you’re ready to grow your business, elevate your influence and become the leader the future needs, enroll now. Learn more: https://fla.wiki/4hQL1oR Hosted on Acast. See acast.com/privacy for more information.

Architect, artist, and designer, Suchi Reddy, grew up in India where her home played a critical role in her appreciation of how environments shape our experiences. Now, at the helm of her architecture firm + design studio, Reddymade, she’s built a body of work spanning residential, large-scale commercial environments, and immersive interactive public art installations. As a leader in the practice of neuroaesthetics, a neuroscientific study of the impact of art and aesthetics on brain and body, all her work follows her guiding philosophy: “form follows feeling.” Integrating neuroaesthetics into her architecture and design work is an ongoing endeavor in the art of making the invisible visible, as in the physiological responses to spaces or the sounds plants emit in response to stress, and pushing the boundaries of of how we can use design to create spaces that truly nurture our wellbeing.Images and more from Suchi Reddy on our website!Clever is hosted & produced by Amy Devers, with editing by Mark Zurawinski, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven.SUBSCRIBE - listen to Clever on any podcast app!SIGN UP - for our Substack for news, bonus content, new episode alertsVISIT - cleverpodcast.com for transcripts, images, and 200+ more episodesSAY HI! - on Instagram & LinkedIn @cleverpodcast @amydeversSpecial thanks to our sponsors!Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale.Future London Academy - If you’re ready to grow your business, elevate your influence and become the leader the future needs, enroll now. Learn more: https://fla.wiki/4hQL1oR Hosted on Acast. See acast.com/privacy for more information.

Designer, craftsman, artist and educator, Norman Teague, grew up in Chicago absorbing the sounds, colors, textures and vibes of his “hood,” fancy cars, and Auntie Aretha’s painting. A highschool Drafting elective was his first real step into the design field, which he then traversed with aplomb through an MFA at SAIC, to the Venice Architecture Biennale, to MoMA, to the design team of the Obama Presidential Center. At the helm of his namesake design studio, he’s built a storied, critically acclaimed career, and a powerful legacy of challenging the design canon, cultural storytelling, and educating generations of future designers.Images and more from Norman Teague on our website!Clever is hosted & produced by Amy Devers, with editing by Mark Zurawinski, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven.SUBSCRIBE - listen to Clever on any podcast app!SIGN UP - for our Substack for news, bonus content, new episode alertsVISIT - cleverpodcast.com for transcripts, images, and 200+ more episodesSAY HI! - on Instagram & LinkedIn @cleverpodcast @amydeversSpecial thanks to our sponsors!Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale.Future London Academy - If you’re ready to grow your business, elevate your influence and become the leader the future needs, enroll now. Learn more: https://fla.wiki/4hQL1oR Hosted on Acast. See acast.com/privacy for more information.

Information designer and advocate for data humanism, Giorgia Lupi, spent her childhood in Italy organizing buttons in her grandmother’s tailor shop, a data collector already in the making. The teenage years had her expressing herself through the punk rock and heavy metal scene in her town. After receiving her master’s degree in Architecture, she began her PhD in Design at Politecnico di Milano while founding Accurat, an internationally acclaimed data-driven design firm. Now a partner at Pentagram, and author of personal projects such as Dear Data, she continues to push for a humanistic approach to data as a path to understanding our complex realities. Images, links and more from Giorgia!Clever is hosted and produced by Amy Devers, with editing by Rich Stroffolino, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven.SUBSCRIBE - listen to Clever on any podcast app!SIGN UP - for our Substack for news, bonus content, new episode alertsVISIT - cleverpodcast.com for transcripts, images, and 200+ more episodesSAY HI! - on Instagram & LinkedIn @cleverpodcast @amydeversSpecial thanks to our sponsors!Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale.Future London Academy - If you’re ready to grow your business, elevate your influence and become the leader the future needs, enroll now. Learn more: https://fla.wiki/4hQL1oR Hosted on Acast. See acast.com/privacy for more information.

Everyone’s most beloved DIY hero, fashion designer, and creative maverick Todd Oldham grew up experimenting at the family craft table and stabbing his sister (volunteer fit model) with pins. A self-described little weirdo, he learned early on to eschew the arbitrary boundaries that society uses to stratify and separate. He values process over outcome and honors his curiosity while staying committed to excellence. This has earned him brand permission and a ton of wisdom for living a full, creative life.Images and more from our guest!SUBSCRIBE - listen to Clever on any podcast app!SIGN UP - for our Substack for news, bonus content, new episode alertsVISIT - cleverpodcast.com for transcripts, images, and 200+ more episodesSAY HI! - on Instagram & LinkedIn @cleverpodcast @amydeversThis episode of Clever is created, hosted and produced by Amy Devers and Jaime Derringer, with music from El Ten Eleven and editing by Jennie Josephson.Special thanks to our sponsors!Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale.Future London Academy - If you’re ready to grow your business, elevate your influence and become the leader the future needs, enroll now. Learn more: https://fla.wiki/4hQL1oR Hosted on Acast. See acast.com/privacy for more information.