What is the Challenger Brand Marketing 5-Step Process?

In this episode of Challenger Brand: Question of the Day, Gumas Advertising’s CEO, John Gumas and President, Craig Alexander lead the discussion to answer questions from the internet on, "What is the Challenger Brand Marketing 5-Step Process?"Visit gumas.com for more information.

In this episode of Challenger Brand: Question of the Day, Gumas Advertising’s CEO, John Gumas and President, Craig Alexander lead the discussion to answer questions from the internet on, "How Do I know If I'm A Challenger Brand?"Visit gumas.com for more information.

In this episode of Challenger Brand: Question of the Day, we discuss the opportunities for Challenger Brands during the COVID-19 pandemic. We focus on a question from a marketing director in the financial industry, "What Can We Do Now to Let Customers Know We Care?" Gumas Advertising's CEO, John Gumas and President, Craig Alexander lead the discussion.Visit gumas.com for more information.