Catching the Next Wave podcast

S11.E4. Michael F. Schein. Strategies versus Tactics.

0:00
1:25:22
Reculer de 15 secondes
Avancer de 15 secondes

What is hype and how mischiefs and propagandists can help you build it? Or, in other words, how do you get people to hear and follow you? This is one of the many topics we discuss with our guest Michael F. Schein -- a writer and the author of the book “The Hype Handbook”. We also talk about thinning in bets, the future of social media, and the trap of following the rules others live by. 

LINKS

The Hype Handbook” by Michael F. Schein 

The Medici Effect” by Frans Johansson

The Click Moment” by Frans Johansson

D'autres épisodes de "Catching the Next Wave"