636: 3 Reasons a Niche Podcast Beats a Broad One. (Monetization, Guesting & Authority)

Email marketing and email list growth are two of the most often missed opportunities for podcasters! In this episode Liz Wilcox (the new owner of Smart Passive Income) breaks down: -What's actually working in email marketing. -Should we be using AI? -Is list segmentation GOOD or BAD? -Can open and click rates be trusted? Connect with Liz here:  https://lizwilcox.com/   Links mentioned in this episode: Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about   Explore my coaching options or sign up for a Discovery Call to discuss working together: https://www.podcastingbusiness.school/   Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news *********************  

Most podcasters think that promoting an episode means slapping their face on a graphic, writing "new episode live", and posting it everywhere they can on social media. In this episode I break down why the episode promo strategies that you see all the other podcasters using.....aren't working. If you are burning out from podcast promotion this episode will give you a much simpler strategy (that will actually work!).   Links mentioned in this episode: Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about     Explore my coaching options or sign up for a Discovery Call to discuss working together: https://www.podcastingbusiness.school/   Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news *********************  

In this Q&A episode I answer five questions submitted from my Skool community members covering: -When is it OK to consider quitting? -My Benchmark episode strategy. -How to optimize the name of your podcast for organic discovery. -Client testimonial clip strategy. -Choosing the right subcategory to list your podcast within.   Links mentioned in this episode: Explore my coaching options or sign up for a Discovery Call to discuss working together: https://www.podcastingbusiness.school/   Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news   Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about   *********************  

Most podcasters chase sponsors and funnel based income first. I tried that too and earned just $37 in my first three years as a podcaster. In this episode I'm unpacking the latest version of my Podcast Monetization Pyramid. Your fastest path to earning meaningful income starts way simpler than most podcasters think! Links mentioned in this episode: Explore my coaching options or sign up for a Discovery Call to discuss working together: https://www.podcastingbusiness.school/   Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news   Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about   *********************    

Most podcasters think a bigger audience is always better, but what if the "smaller", more niche show is actually the easier one to grow a business around? In this episode, I break down the Podcast Monetization Difficulty Scale and reveal three surprising advantages that come with niching down your podcast topic. Links mentioned in this episode: Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about *********************  

If you are a podcaster who has ever felt like it is IMPOSSIBLE to earn meaningful income with your current (small) audience size.....this episode is for YOU. I invited my client Amy Sylvis onto the show so we could do a case study episode where we walk through exactly how she made $15,000 with THREE podcast episodes....and her show averages 97 downloads per episode! Links mentioned in this episode: Explore my coaching options or sign up for a Discovery Call to discuss working together: https://www.podcastingbusiness.school/   Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news   Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about   *********************  

Have you ever felt like you'd like to get sponsorships for your podcast...BUT your audience is too small? This episode is for YOU Pod Pals! I'm tagging in podcast sponsorship guru Justin Moore to teach us how even podcasters with smaller audiences can become sponsor magnets! Connect with Justin here: https://www.creatorwizard.com   Links mentioned in this episode: Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news   Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about   *********************  

If you are a podcaster that is starting to burn out from trying to "be everywhere" on social media...this episode of Podcasting Business School is for YOU. In this episode I will unpack my minimalist social media strategy that is helping my podcast growth EXPLODE!   Links mentioned in this episode: Explore my coaching options or sign up for a Discovery Call to discuss working together: https://www.podcastingbusiness.school/   Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news   Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about   *********************  

If you feel like your podcast growth has stalled out (or if it never took off in the first place) THIS episode is for YOU! I'm going to unpack THREE simple podcast growth experiments that you can implement within 15 minutes after you listen to this episode! Links mentioned in this episode: Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about      

I'm always on this show getting all preachy about how important it is for podcasters to build an email list. Today I'm bringing in my Pod Pal Tracy Beavers to show us how to skyrocket our list building WITHOUT using paid ads! Topics covered: -Tracy's favorite way to build her list. -Do lead magnets still work? -Tracy's thoughts on AI. Connect with Tracy: https://www.tracybeavers.com/   ***** Links mentioned in this episode: Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news   Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about