Jody and Morgan sit down with Haley Schaffer, Founder and Managing Partner of Waypoint West, to discuss the financial and emotional complexities that come with building, managing, and transferring wealth. Haley explains why her firm acts as the “CFO of a client’s life,” helping families navigate investments, taxes, trusts, estate planning, and major liquidity events.
They explore the explosion of new AI wealth in San Francisco, the danger of treating paper wealth like real money, and why diversification can be psychologically difficult after one investment has created enormous success. Haley also pushes back against social media’s side-hustle culture, sharing how disciplined, passive investing can quietly compound into meaningful generational wealth.
The conversation also gets personal as Haley discusses founding Waypoint West with her brother, the boundaries and honest communication required to make a family business work, and why relationships, integrity, and purpose—not a balance sheet—ultimately create a rich life.
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