
32-inch wheels, flying bottles and the future of bike design with a secretive Quebec company
Since 2010, a small company based in Granby, Que., has worked with more than 150 brands in the bike industry, largely in secret. Faction Bike Studio is part bike-development laboratory, part industry think-tank. Until recently, it’s been happy to provide its services to brands big and small in the background. But for the past two years, it’s been coming out of the shadows, giving glimpses of just what it does and its significant influence.
In this episode, Faction Bike Studio product and marketing manager Adam Robbins reveals a bit more about what goes on at the company. Is it hard keeping secrets? And why is Faction now discussing the things that it does more openly? Robbins also talks about how Faction works with select partners, including Asa Vermette and Neko Mulally of Frameworks Racing, Andrew L’Esperance and Dangerholm (Gustav Gullholm) on projects that push the bike technology forward, but not always in obvious ways. Find out more about where cycling technology is at and where it might be going from an inside perspective.
This episode is supported by Altitude Sports. [This collaboration is part of an advertising campaign managed by the agency Podpass for Altitude Sports.]
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CHAPTERS
08:38 What is Faction Bike Studio?
16:11 Is it hard to keep secrets?
24:14 Faction’s role in Asa Vermette’s World Cup winning bike
29:54 Inside the rise of the 32-inch wheel
36:18 Is it fun working at Faction?
42:25 A glimpse at the big developments in the bike industry
46:03 Why Faction is becoming more open about what it does
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