Selling more through smarter use of search.

In the sixth and final episode of season two’s Money Minutes podcast, Sharmadean had the opportunity to chat with Sarit Packer, chef, author and co-founder of restaurant business Honey & Co., about the process of keeping personal and business finances separate.   Sarit’s business partner, Itamar Srulovich, is also her husband, and six months after opening their first business, their accountant made it clear that they would have to start separating their personal belongings, assets and cash from that of their business. It was also at this point that Sarit started considering the benefits of a business card.   But what issues did Sarit and Itamar encounter prior to this, and was the personal-to-business cash transition an easy one? Sharmadean and Sarit discuss all.   For more tips and advice on how to run a small business, visit: https://www.americanexpress.com/en-gb/business/trends-and-insights/   Host: Sharmadean Reid @sharmadeanreid Guest: Sarit Packer, Honey & Co Produced by Palm Tree Island - http://www.palmtreeisland.co.ukSee omnystudio.com/listener for privacy information.

In our fifth episode, Sharmadean learns all about managing a subscription business with Alessandro Savelli, founder, MD and CEO of London-based Pasta Evangelists, who deliver restaurant quality pasta dishes and recipes on a subscription basis.  Sharmadean and Alessandro dive into the finances of running a subscription business, including the challenges of starting a food subscription business prior to the market being highly saturated. They also discuss market research, surprising early costs associated with founding an enterprise, and the importance of scoping out a team that specialises in areas of business and finance that differ to your own.  For more tips and advice on how to run a small business, visit: https://www.americanexpress.com/en-gb/business/trends-and-insights/   Host: Sharmadean Reid @sharmadeanreid Guest: Alessandro Savelli Pasta Evangelists Produced by Palm Tree Island - http://www.palmtreeisland.co.ukSee omnystudio.com/listener for privacy information.

In our fourth episode, Sharmadean chats supply chain management with Bloom and Wild’s co-founder and CEO Aron Gelbard. When we were asked to stay at home at the start of 2020, Bloom and Wild, a premium flower delivery company, experienced unexpected growth which meant their sales increased, which had several implications for their supply chain logistics. In this episode, Sharmadean and Aron talk about the markets he sources his products from, the impact of the lockdown on his supply chain, dealing with rising cost of goods and energy, and how his company uses a bespoke proprietary algorithm to deal with supply chain forecasting. For more tips and advice on how to run a small business, visit: https://www.americanexpress.com/en-gb/business/trends-and-insights/   Host: Sharmadean Reid @sharmadeanreid Guest: Aron Gelbard @arongelbard Produced by Palm Tree Island - http://www.palmtreeisland.co.ukSee omnystudio.com/listener for privacy information.

In this the third episode of our brand new series, we’re talking to Alex Depledge, MBE, founder of Resi, about overcoming challenges as a small or medium sized business and thriving in the face of uncertainty.   Starting a business from the ground up is hard, and as your business scales - so do the financial challenges you face.    That’s why we spoke with Alex Depledge of Resi, who knows a thing or two about overcoming business challenges. Starting her business with just £25,000, Alex talks about how firm that having little to no money makes you truly innovative. In this episode, Sharmadean and Alex talk about managing business finances as you scale, reserving cash for unexpected events or expenses and the current supply chain logistics climate. For more tips and advice on how to run a small business, visit: https://www.americanexpress.com/en-gb/business/trends-and-insights/   Host: Sharmadean Reid @sharmadeanreid Guest: Alex Depledge @alexdepledge Produced by Palm Tree Island - http://www.palmtreeisland.co.ukSee omnystudio.com/listener for privacy information.

In this episode, we’re discussing scaling a business through partnerships. As many entrepreneurs and founders know, a business depends on solid partnerships to thrive and, sometimes, survive. But how important are business collaborations, and where should you start? We hear from Victoria Prew of HURR, the circular fashion marketplace, to talk about her own journey with business partnerships. Named in Forbes’ ‘30 Under 30’, Victoria knows a thing or two about scaling a business from the ground up. Join her and Sharmadean as they discuss this vital topic. For more tips and advice on how to run a small business, visit: https://www.americanexpress.com/en-gb/business/trends-and-insights/   Host: Sharmadean Reid @sharmadeanreid Guest: Victoria Prew @victoriaprew Produced by Palm Tree Island - http://www.palmtreeisland.co.uk  See omnystudio.com/listener for privacy information.

In this episode, we’re talking global expansion. In 2020, many small businesses had to delay or cancel their plans to grow internationally. But many CEOs and founders may now be thinking once again about overseas development and, alongside that, where and how to start. We hear from Will Butler-Adams, CEO of Brompton Bikes, to learn more. Will’s London-based foldable bicycle company began as little more than a fever dream, but now boasts sales in over 50 markets and countries annually. Sharing his experience with international expansion, Will talks networking, supply chain logistics and his thoughts on the best new markets to explore. For more tips and advice on how to run a small business, visit: https://www.americanexpress.com/en-gb/business/trends-and-insights/   Host: Sharmadean Reid @sharmadeanreid Guest: Will Butler-Adams, OBE @will_butler_adams Produced by Palm Tree Island - http://www.palmtreeisland.co.uk  See omnystudio.com/listener for privacy information.

How can you elevate and optimise clicks from search engines like Google? And how do you get the most from their digital marketing budget? In this episode, we’ll discuss strategies for promoting your brand digitally across PPC, search, and paid media. We’ve lined up three great guests to explore the best tactics for setting up and optimising digital ads that drive ROI, and share predictions for how the digital advertising space is evolving for SMEs over the next year. We get key insights from Andrew Jacobs, Digital Marketing Manager at Otty Sleep, David Gavin, Head of Digital Growth at Add People, and Aleyda Solis, founder of Orainti, a boutique digital marketing agency aimed at growing businesses’ visibility and profits through SEO strategies. To find out more information about American Express Business Cards, visit: our BTI hub: http://americanexpress.com/uk/businesstrends Google Search Console is a free resource where you can find more information on tracking your backlinks data, as well as understanding your clicks, rankings, and indexability issues. To sign up and use this tool, visit: https://search.google.com/search-console/about Host: Nigel Cassidy @nigel_cassidy Host: Kate Bassett @Kate_Bassett Guest: Aleyda Solis, Founder of Orainti. Guest: Andrew Jacobs, Digital Marketing Manager at Otty Sleep. Guest: David Gavin, Head of Digital Growth at Add People. Produced by Kieron Banerji at Palm Tree Island - http://www.palmtreeisland.co.ukSee omnystudio.com/listener for privacy information.

How does leading your company and being a positive thinker benefit your businesses bottom line? In this episode of Business Class: Money Minutes, we’ll discuss evidence and real life examples showing the link between better leadership and profitability, and how factors such as employee satisfaction, commitment, corporate culture, innovation, ability to recruit good talent, sales effectiveness, customer satisfaction and workforce productivity drive profit.  We get key insights from Farrah Storr, Editor-in-Chief of Elle Magazine and author of ’The Discomfort Zone’,  Saul Meyer, Co-Founder of Xexec, a global employee benefits and customer loyalty and incentives company and Jan Muhlfeit, former chairman of Microsoft Europe.  To find out more information about American Express Business Cards, visit: our BTI hub: americanexpress.com/uk/businesstrends Host: Nigel Cassidy @nigel_cassidy Host: Kate Bassett @Kate_Bassett  Guest: Saul Meyer - Co-Founder of Xexec. Guest: Jan Muhlfeit - Global Strategist, Former Chairman of Microsoft Europe, and author of, ’The Postive Leader'. Guest: Farrah Storr - Editor-in-Chief of Elle and author of, ’The Discomfort Zone’. Produced by Kieron Banerji at Palm Tree Island - www.palmtreeisland.co.uk See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

Many small business owners are struggling to navigate the new rules and regulations post-Brexit, and managing increased costs are a major concern. In this episode we get actionable solutions to managing costs, paperwork, and continuing to trade smoothly within the EU. We get key insights from Brexit expert, Sally Jones, Trade Strategy and Brexit Leader at EY. Sally walks us through the biggest challenges for small businesses post-Brexit, advice on how to handle these challenges, and where to find useful resources for businesses finding the transition challenging. We will also hear from Mark Craven, Commercial Director at Forrest Foods, on how they have navigated the changing landscape of trading within the EU. Mark offers his tips for handling shipping and exporting goods, managing the costs associated with setting up a base within Europe, and outlines the benefits of partnering with blue chip companies. To find out more information about American Express Business Cards, visit: our BTI hub: americanexpress.com/uk/businesstrends Host: Nigel Cassidy @nigel_cassidy Host: Kate Bassett @Kate_Bassett Guest: Sally Jones, Trade Strategy and Brexit Leader at EY. Guest: Mark Craven, Commercial Director at Forrest Foods. Produced by Kieron Banerji at Palm Tree Island - www.palmtreeisland.co.uk See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

In this special episode, four of the UK’s leading women in business have joined us for a candid conversation on how they led their business through the challenges of 2020 and successfully generated savings on their bottom lines.  You’ll hear inspiring insights from Sharmadean Reid MBE, Polly McMaster, Sukhi Jutla, and Hannah Rhodes, from smart ways to identify efficiencies to creating cash flow forecasts for every type of business scenario. To find out more information about American Express Business Cards, visit: americanexpress.com/uk/businesscard For more tips and advice on how to run a small business, visit our BTI hub: americanexpress.com/uk/businesstrends   Host: Nigel Cassidy  Host: Kate Bassett   Guest: Sharmadean Reid, Founder of Beautystack Guest: Polly McMaster, Founder of The Fold Guest: Sukhi Jutla, co-founder of MarketOrders Guest: Hannah Rhodes, Founder of Hiver Beers Producer: earshotstrategies   @EarshotLtd     See omnystudio.com/listener for privacy information.