244: Is it Time to Run Paid Ads with Taylor Frame

Episode Summary: Erin talks with Taylor Frame, Co-Owner and CRO of Best Practice Media, about what’s working in paid ads for coaches and course creators, when to start, how much to spend, and how to blend ads with organic content for steady growth. Guest Info: Taylor Frame is the co-owner and Chief Revenue Officer of Best Practice Media, a digital growth shop. With a passion for helping entrepreneurs hit their goals, Taylor has consulted and worked with over 400+ eCommerce companies ranging from start-ups to enterprise level accounts. Under his leadership, the agency has launched and scaled over 100 brands to consistent 6-figure months, finding creative solutions in the shifting eCommerce world.  Links: LinkedIn: https://www.linkedin.com/in/taylor-frame Website: https://bestpracticemedia.com/  Connect with Erin: Instagram: @erinnicolecoaching

After a few months away from the mic, Erin returns with a heartfelt life update, business announcements, and reflections on surrender, timing, and personal growth. From the unexpected pregnancy journey and navigating early motherhood to major shifts in business offerings, this episode blends transparency, humor, and wisdom about embracing life’s seasons and trusting the process. Whether you’re here for the business strategy, the personal updates, or the mindset shifts, this episode offers an honest glimpse behind the scenes and a reminder that alignment in business and life comes from surrender, trust, and support. What You’ll Hear in This Episode Why Erin took a break from podcasting and what’s been happening behind the scenes The story behind Erin’s unexpected pregnancy and how she’s navigating it all Finding alignment between business strategy, energetics, and personal life changes Updates on Quantum Ripple Effect (QRE) and the launch of the Somatic Coach Certification How divine timing created a natural maternity leave for Erin’s business Lessons in surrender, trust, and navigating uncertainty with ease Exciting announcements for Energetics of Business Live, masterminds, and new offerings Sneak peek into Erin’s upcoming book and how you can read chapters early Resources & Links Mentioned Grab your Ticket to EOB Live 2026 + receive a special gift in September: https://erinnicolecoaching.mykajabi.com/energetics-of-business-live-event Join our New Somatic Coach Certification: https://www.erinnicolecoaching.co/somaticcoach Join Substack (Paid Version) as I write my new book Safe to Receive for $5.55/month: https://erinnicolecoaching.substack.com Follow Erin on Instagram: @erinnicolecoaching

Social Media Handle + Links: Www.jamieestelleroth.com Insta: @jamieestelleroth Podcast is: Mirnor Mystics on Spotify and Apple   In her fifties, Jamie Estelle Roth’s calling came into focus at the same time she and her family noticed distressing signs of her losing her vision. So began her deep spiritual awakening. Now Jamie shares her message of hope across the world and guides others to find their purpose in times of tragedy. Her debut book Should’ve Seen That Coming details her transformational journey and her chosen path of acceptance, surrender, and resilience in the face of adversity. Based in California, Jamie is a proud mom of three, married to her loving husband Stewart, enjoying life with their rambunctious pup, Koda.

Episode Description: In this episode of The Energetics of Business podcast, host Erin dives into the world of paid ads with Taylor Frame, Co-Owner and Chief Revenue Officer of Best Practice Media. If you’ve ever wondered when to start running ads, how much to spend, or why your ads aren’t converting, this episode is for you. Taylor has worked with over 400+ eCommerce companies and helped launch 100+ brands to consistent six-figure months. Together, Erin and Taylor break down the myths and fears around paid advertising for coaches, consultants, and course creators—offering a clear path for turning ad spend into real results. What You’ll Learn: When to Start Running Ads: The key signs you’re ready to invest in paid media (and when to hold off). Budget Myths Debunked: Why you don’t need $20K per month to make ads work. Short vs. Long Game: How ads fit into your funnel alongside organic strategies. Boosting vs. Strategic Ads: The real difference between hitting “boost” on a post and running a targeted campaign. Conversion Clarity: What realistic conversion rates look like and how to fix “leaks” in your funnel. Framework for Success: Authority, proven processes, and social proof—what buyers want to see before they say yes. The VIP Day Approach: How Taylor’s team sets up your ads, so you feel confident running campaigns without agency retainers. If you’re tired of relying only on organic marketing and want to get more eyes on your offers without wasting money, this episode gives you the strategies, confidence, and insider insights you need. Connect with Taylor Frame: Website: Best Practice Media  LinkedIn: Taylor Frame

Connect with Shaina:   @the.transformation.therapist https://shaina-rae.com/mom-school Shaina Rae is a somatic attachment therapist and parenting coach that is revolutionizing the way women prep for motherhood. Through her signature program, Mom School, Shaina teaches women how to break the cycles of inherited family trauma and nurture a secure attachment relationship with their child from the very start. With a rich background in attachment and subconscious healing, her work not only helps women radically improve their mental health but she also teaches them how to support their kids so they can get the same results. Inspired by her personal journey of overcoming loss and chronic illness, Shaina is committed to helping women build deeply connected family units, ensuring that their children grow up with thriving mental health, resilient nervous systems, and all of the tools they need to thrive as they grow into adulthood.   Secure Attachment Womb Meditation: https://rustic-boat-92136.myflodesk.com/wombmeditation Pre-baby partner discussion checklist: https://rustic-boat-92136.myflodesk.com/partnerdiscussionchecklist   Save $555 off discount code for Mom School: PODCAST

Connect with Ati:   https://atigrinspun.com/   Grab your ticket for Be you Brand Live:   https://atigrinspun.com/beyoubrandliveevent/   Ati is an acclaimed Personal Branding, Business Coach and Photographer specializing in serving dynamic female entrepreneurs who are the soul and face of their businesses. She is deeply committed to helping women unravel the complexities of online and offline visibility—making it not just manageable but also a fun experience to show up authentically.   Passionate about nurturing meaningful connections among female entrepreneurs, Ati serves as a pivotal force in bridging the gap between business success and personal fulfillment. With her infectious energy and keen expertise, she turns the often-overwhelming task of personal branding into an exhilarating journey of self-discovery and impactful expression.   As the visionary founder of the "Be You Brand Academy," she has created a transformative platform designed to skyrocket women to new heights in their respective fields. A sought-after speaker and best-selling author, Ati is driven by her profound belief that when women excel in business, they become catalysts for positive change on a global scale.    By empowering women to discover their unique voice, Ati is not just building brands—she's igniting revolutions.

Connect with Kendra:   Instagram: @SoulfulSuccessByDesign https://www.instagram.com/soulfulsuccessbydesign/ Facebook: Kendra Kay Woods https://www.facebook.com/kendra.woods.756 Website:: www.kendrakaywoods.com   Kendra Woods is the founder of Soulful Success By Design and an international Intuitive Transformational Coach. Kendra empowers women to become unstuck and unstoppable, guiding them toward fulfilling success on their terms. Utilizing tools such as Human Design, Somatic Coaching, NLP, EFT, Hypnosis, Success Coaching, and Intuitive Guidance, she helps her clients achieve transformative breakthroughs. Kendra's philosophy centers on transcending conditioned consciousness, enabling women to create the business and life they genuinely desire and deserve. She partners with purpose-driven women, guiding them to elevate their businesses and lives by connecting with their hearts instead of relying on constant hustle. Through personalized coaching, online group programs, and self-study programs,   Kendra facilitates transformative experiences that enable women to embrace new realities. With a background in Business Administration (Bachelor's and Master's degrees) and over 10 years in the corporate world, Kendra blends practical business knowledge with intuitive wisdom to steer clients toward authentic success on their own terms.   Kendra's literary works include 'The 7-Step Morning Manifestation Guide,' 'Mind Boss Habits: 12 Steps to Getting out of Your Head and Into Action,' and her contribution to the Amazon bestseller 'Girl Get Up And Win.'

In this quick repurposed live video, I share all about some questions to ask yourself if you're moving from stuckness.www.quantumrippleeffect.com

www.quantumrippleeffect.com

In this episode, Erin shares her journey with ayahuasca.   To join the summer cohort of QRE head to: www.quantumrippleeeffect.com