
Reta Guetg, Director and co-owner of the Zurich Film Festival (ZFF), joins Brillantes to talk about film programming, leadership, women in cinema, and the responsibility of deciding what deserves to be seen.
What makes a film worth selecting? How do you develop taste and trust your instinct after watching thousands of films? And what changes when you move from shaping a festival behind the scenes to leading it publicly?
Reta shares how she approaches curation, why some films have an almost impossible-to-explain spark, and how programming can shape whose stories and perspectives reach an audience.
We also talk about her path to becoming Festival Director, being the only woman at management and ownership level, learning to make herself heard, and realising that she had become a role model for younger women.
Reta reflects on becoming a co-owner, the future of Zurich’s cinemas, the importance of the Corso, and why film festivals still matter in a world of streaming.
And the timing could hardly be better: this conversation comes just before the full programme of the 2026 Zurich Film Festival is revealed, with Reta sharing a first glimpse of what audiences should keep an eye on.
✨ Brillantes brings you powerful conversations with women who challenge norms and redefine what success truly means.
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Links
Reta Guetg on Linkedin: www.linkedin.com/in/reta-guetg/
Reta on Instagram: www.instagram.com/minoesminoesminoes/
Zurich Film Festival: https://zff.com
ZFF on Instagram: www.instagram.com/zurichfilmfestival/
The Beat: https://thebeatzurich.ch
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