
"I started Integrated Projects with $12,000 in what I thought was emergency funds. Looking back, probably the silliest decision." - Jose Cruz
In today's episode of Bricks & Bytes, we had Jose Cruz of Integrated Projects (IPX) sharing his journey from bootstrapping to raising venture funding.
Tune in to find out about:
✅ How growing up in his parents' pizza shop gave Jose a "cheat code" for understanding business
✅ The problem with building documentation (8 out of 10 landlords start projects with inaccurate as-built drawings)
✅ How IPX is revolutionizing Scan-to-BIM technology by combining 3D scanning and modeling
✅ Why Jose bootstrapped for 5 years before raising capital ($12K savings to $1.2M revenue)
Listen to the full conversation to learn how IPX is scaling to meet the challenge of digitizing 1.6 billion existing buildings worldwide:
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Chapters
00:00 Intro
04:20 The Leap into Entrepreneurship
07:08 Foundations of Confidence and Experience
10:11 The Early Days of IPX
13:20 Understanding the Need for Digitization
16:23 Target Audience and Market Dynamics
19:21 Case Study: Tesla's Use of IPX Services
22:25 The Shift from CAD to BIM
25:06 The Role of Building Owners in Digital Asset Management
28:24 The Process of Scanning and Modeling
31:22 Advancements in Scanning Technology
34:22 The Future of Scan-to-BIM Automation
41:54 Building Trust with Customers
44:03 Securing Enterprise Clients
46:29 The Bootstrapping Journey
50:24 Deciding to Fundraise
52:50 Navigating Investor Relationships
55:47 Transitioning from Founder-Led Sales
58:45 Marketing Strategies for Growth
01:02:11 The Role of Community in Business Growth
01:05:21 Personal Reflections on Venture Capital
01:09:54 Key Advice for AEC Entrepreneurs
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