All Things Websites: Part 1 - Why Do I Need a Website?

Are you overwhelmed at the idea of taking photos and videos for your business? Don't have the budget to outsource it? Join the experts at Marketing Essentials this week and get quick tips for quality DIY business photography and video marketing. For more resources on photography and video marketing, visit the Marketing Essentials website at mktgessentials.com/resources. Be sure to subscribe to Brew Session for actionable digital marketing tips and strategies!

Search engine optimization (SEO) is a complex topic, but in a nutshell, it's all about improving your website to rank higher in search engine results. In this episode, we'll explore the importance of incorporating an SEO strategy into your website process and how to do just that. Looking for more resources on SEO? Visit our resources page at mktgessentials.com/resources and choose "SEO" to see all of the guides, checklists and videos we have available on this topic.

Conversion rate optimization (CRO) is all about making small tweaks to different elements of your site to learn what visitors respond to best and, ultimately, get more people to convert on your site. In this episode, we'll explore the importance of building CRO into your website process and how to do just that. Looking for more resources on website conversion rate optimization? Visit our resources page at mktgessentials.com/resources and choose "websites" to see all of our guides, checklists and videos we have available on this topic.

Why do websites cost so much? Are they really worth the expense? We will discuss these topics and explore why it's important to have a website that works for your business, regardless of its size. Looking for more resources on website best practices and how to approach your next redesign or rebuild? Visit our resources page at mktgessentials.com/resources and choose "websites" to see all the guides, checklists and videos we have available on these topics.

What are the hottest website design trends of 2020? Are there some design trends that never go out of style? We discuss these two topics and more in our second episode of a multi-part website series. Looking for more resources on website design best practices and trends? Visit our resources page at mktgessentials.com/resources and choose "websites" to see all the guides, checklists and videos we have available on this topic.

Why do you need a website (or do you need one at all)?  What should a good website have? How much do websites cost?  We discuss all these things and more in our first episode of a multi-part website series.  Looking for more resources and info mentioned in the show? Visit our resources page at mktgessentials.com/resources and choose "websites" to see all the guides, checklists and videos we have available on this topic.

With in-person tradeshows and conferences off the table for the foreseeable future, how can companies engage their audiences, network, or find leads? The answer: Virtual events. Learn more about how virtual events are changing the landscape of business events from Marketing Essentials founder and CEO Patty Cisco.  And if you're curious about SEO, check out our short video for more details. 

Learn more about how to use SMS marketing and what you need to know before you get started from the Marketing Essentials experts . One lucky listener will also have a chance to get their biggest marketing question featured (and answered) on an upcoming episode - keep listening to learn how. 

Facebook and Instagram have rolled out a brand-new feature perfect for small businesses looking to try e-commerce. Shops allow you to sell products right on Facebook or Instagram with catalog listings, integrations with major e-commerce platforms, and an internal checkout feature. Get the scoop from expert guest Brooke Taylor, digital channel specialist at Marketing Essentials. 

Get proven methods for capturing the hearts and minds of customers as you get back to business in our latest podcast episode. Want to hear more on this topic? Click here to visit the Marketing Essentials website and listen to an in-depth webinar hosted by our CEO, Patty Cisco, on getting your business back...to business.