The Profit Paradox: How Doing Less Can Actually Make You More Money

As consumers become increasingly skeptical and competition intensifies, Jeannette emphasises that trust—not price—drives customer loyalty, attracts top talent, and secures investor confidence.  She outlines practical steps for building unshakable trust within teams, customers, and partners, highlighting the importance of transparency, consistency, and authenticity Jeannette explains why: In today's business landscape, trust has become the ultimate currency, more valuable than price or marketing strategies. It is essential for customer loyalty, attracting talent, and gaining investor confidence. Trust can take years to build but can be lost in seconds. Companies must be transparent and consistent in their actions to maintain trust, as a single negative experience can undo significant marketing efforts. Key actions to foster trust include being transparent about wins and setbacks, delivering consistent experiences, showing authenticity, prioritising values over profits, and communicating effectively. Trust is not only important externally with customers and investors but also internally within teams Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now 📩 Want extra support? Email ⁠[email protected]⁠ to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠https://linktr.ee/JLinfoot⁠ ⁠https://www.jeannettelinfootassociates.com/⁠ YOUTUBE - ⁠https://www.youtube.com/@braveboldbrilliant⁠ LinkedIn - ⁠https://uk.linkedin.com/in/jeannettelinfoot⁠ Facebook - ⁠https://www.facebook.com/jeannette.linfoot/⁠ Instagram - ⁠https://www.instagram.com/jeannette.linfoot/⁠ Tiktok - ⁠https://www.tiktok.com/@brave.bold.brilliant⁠ VALUABLE RESOURCES Brave Bold Brilliant - ⁠https://brave-bold-brilliant.com/⁠ Brave, Bold, Brilliant podcast series - ⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

Jeannette talks to Lynn Narroway, VP of UK, Europe, Middle East, and Africa for Seabourn Cruises, who shares her extensive journey in the travel industry, spanning over 25 years.  Lynn discusses her passion for cruising, the importance of building relationships within the industry, and how the perception of cruising has evolved from being seen as a pastime for the elderly to a vibrant option for all ages. She highlights the significance of community connections during Seabourn's expeditions and reflects on her personal experiences as a working mother balancing career and family life Lynn explains why: A long and successful career in the travel and cruise industry is driven by a genuine passion for the field and the brands one represents Building and nurturing relationships with colleagues, travel partners, and clients is essential in the travel industry The ability to adapt to challenges, such as the impact of COVID-19 on the cruise industry, is vital.  Viewing setbacks as opportunities for growth and learning can lead to innovative solutions and a stronger business. Providing mentorship and support to younger professionals is important for fostering the next generation in the industry Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now 📩 Want extra support? Email ⁠[email protected]⁠ to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠https://linktr.ee/JLinfoot⁠ ⁠https://www.jeannettelinfootassociates.com/⁠ YOUTUBE - ⁠https://www.youtube.com/@braveboldbrilliant⁠ LinkedIn - ⁠https://uk.linkedin.com/in/jeannettelinfoot⁠ Facebook - ⁠https://www.facebook.com/jeannette.linfoot/⁠ Instagram - ⁠https://www.instagram.com/jeannette.linfoot/⁠ Tiktok - ⁠https://www.tiktok.com/@brave.bold.brilliant⁠ VALUABLE RESOURCES Brave Bold Brilliant - ⁠https://brave-bold-brilliant.com/⁠ Brave, Bold, Brilliant podcast series - ⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. ABOUT THE GUEST Lynn Narraway is the Vice President for the UK, Europe, Middle East, and Africa at Seabourn, one of the world’s premier ultra-luxury cruise lines. With more than 26 years inside the Carnival Corporation family, she is widely respected for her deep industry expertise, leadership, and commitment to delivering exceptional guest experiences. Before joining Seabourn, Lynn built a strong career foundation with global brands such as Kuoni, American Airlines, and British Airways Holidays. She is also recognized for her dedication to community-focused initiatives in key destinations around the world. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.

Jeannette looks at the intriguing concept of the "profit paradox," which suggests that doing less can actually lead to greater financial success. She addresses the common misconception among entrepreneurs that busyness equates to success, highlighting how this mindset can lead to burnout and diluted focus Jeannette explains why: Delegating tasks and using technology to automate repetitive work can free up time for strategic thinking and high-value actions, ultimately leading to increased profitability. You need to identify the 20% of tasks that produce 80% of results and concentrate efforts there Protecting your time by saying no to non-essential tasks and scheduling breaks is crucial for maintaining focus and preventing burnout. You need to consistently evaluate your weekly activities to determine which ones are moving the needle and adjust your focus accordingly to ensure sustainable growth. Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now 📩 Want extra support? Email ⁠[email protected]⁠ to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠https://linktr.ee/JLinfoot⁠ ⁠https://www.jeannettelinfootassociates.com/⁠ YOUTUBE - ⁠https://www.youtube.com/@braveboldbrilliant⁠ LinkedIn - ⁠https://uk.linkedin.com/in/jeannettelinfoot⁠ Facebook - ⁠https://www.facebook.com/jeannette.linfoot/⁠ Instagram - ⁠https://www.instagram.com/jeannette.linfoot/⁠ Tiktok - ⁠https://www.tiktok.com/@brave.bold.brilliant⁠ VALUABLE RESOURCES Brave Bold Brilliant - ⁠https://brave-bold-brilliant.com/⁠ Brave, Bold, Brilliant podcast series - ⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.

In this special November edition of Brave Bold Brilliant, Jeannette explores one of the most important conversations in modern leadership: how purpose and profit can work together to create meaningful, sustainable impact. This episode dives deep into the shift from profit-first thinking to a values-led model where businesses elevate people, communities, and the planet — while still achieving extraordinary commercial success. [00:00:06] Opening — Why purpose-led leadership matters more than ever [00:01:30] Why November is the perfect moment to reflect on alignment and impact [00:03:10] Lisa on intentional leadership and how culture drives performance [00:07:25] Inclusion and representation in global organisations [00:11:40] Lord John Bird on building The Big Issue and social enterprise success [00:16:20] Breaking poverty cycles through opportunity, not charity [00:20:55] Jo Rzymowska on embedding values-driven culture across global teams [00:53:40] Final reflections — what purpose truly means to each guest Visit ⁠⁠⁠⁠⁠⁠⁠https://brave-bold-brilliant.com/⁠⁠⁠⁠⁠⁠⁠ for free tools, guides and resources to help you take action now 📩 Want extra support? Email ⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠ to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/JLinfoot⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://www.jeannettelinfootassociates.com/⁠⁠⁠⁠⁠⁠⁠ YOUTUBE - ⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@braveboldbrilliant⁠⁠⁠⁠⁠⁠⁠ LinkedIn - ⁠⁠⁠⁠⁠⁠⁠https://uk.linkedin.com/in/jeannettelinfoot⁠⁠⁠⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/jeannette.linfoot/⁠⁠⁠⁠⁠⁠⁠ Instagram - ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/jeannette.linfoot/⁠⁠⁠⁠⁠⁠⁠ Tiktok - ⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@brave.bold.brilliant⁠⁠⁠⁠⁠⁠⁠ VALUABLE RESOURCES Brave Bold Brilliant - ⁠⁠⁠⁠⁠⁠⁠https://brave-bold-brilliant.com/⁠⁠⁠⁠⁠⁠⁠ Brave, Bold, Brilliant podcast series - ⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠⁠⁠⁠⁠⁠⁠ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. ABOUT THE GUESTS Lisa Lutoff-Perlo A transformative former CEO who redefined Celebrity Cruises through bold decision-making, inclusive leadership, and a commitment to elevating culture and people. Lisa exemplifies how human-centered leadership drives both impact and commercial success. Lord John Bird Founder of The Big Issue, one of the world’s most influential social enterprises. From a life marked by homelessness and hardship to leading an international movement, Lord Bird demonstrates how entrepreneurship can restore dignity, create opportunity, and challenge systemic inequality. Jo Rzymowska A highly respected executive leader known for embedding values, integrity, and inclusion into global teams. Jo’s leadership illustrates how a purpose-driven culture fosters innovation, loyalty, and sustainable long-term growth. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.

Jeannette Linfoot speaks with Fergal O'Connor, the highly competitive founder and CEO of Buymedia, one of the fastest-growing companies in Ireland. In this episode, Fergal shares how Buymedia is continuing its rapid growth, recently launching into the UK market as part of its mission to transform the global advertising landscape. Fergal explains how he is democratising the advertising world for small and medium enterprises (SMEs) by leveraging AI to ensure every pound of ad spend delivers real business results. He opens up about his story, his deep competitive drive, and his unexpectedly shy nature. Fergal explains why: Revenues and customers will solve most of the business problems. You can go fast by yourself, but you can't go far unless you have a high-energy team around you. Why asking “Please tell me where my baby is ugly" to find what is wrong with your product or process early will help you solve it. You shouldn’t be afraid to share your ideas with mentors, as people are generally too busy with their own work to steal them . Timestamps: 0:00 Introduction: Meet Fergal O'Connor, Founder and CEO of Buymedia 0:59 Transforming the Global Advertising Landscape (Buymedia's Mission) 4:58 Democratising Ad Spend for Small and Medium Enterprises (SMEs) 12:21 Revenues and Customers Will Solve Most Business Problems 26:11 You Need a High-Energy Team to Go Far 53:40 Why You Shouldn't Fear Sharing Ideas with Mentors 1:05:01 Conclusion and Final Resources (Visit Brave Bold Brilliant) Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. Let’s make your next move your bravest yet. CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠https://linktr.ee/JLinfoot⁠ ⁠https://www.jeannettelinfootassociates.com/⁠ YOUTUBE - ⁠https://www.youtube.com/@braveboldbrilliant⁠ LinkedIn - ⁠https://uk.linkedin.com/in/jeannettelinfoot⁠ Facebook - ⁠https://www.facebook.com/jeannette.linfoot/⁠ Instagram - ⁠https://www.instagram.com/jeannette.linfoot/⁠ Tiktok - ⁠https://www.tiktok.com/@brave.bold.brilliant⁠ VALUABLE RESOURCES Brave Bold Brilliant - ⁠https://brave-bold-brilliant.com/⁠ Brave, Bold, Brilliant podcast series - ⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. ABOUT THE GUEST Fergal O’Connor is the Founder & CEO of Buymedia, one of Ireland’s fastest-growing advertising technology companies, now expanding rapidly across the UK. With over 20 years of experience in the media and marketing industry, Fergal has worked across print, radio, television, and digital, giving him a uniquely comprehensive understanding of how businesses can maximise their advertising impact. Website: https://buymedia.ai/ie LinkedIn: https://www.linkedin.com/company/buymediahq/?originalSubdomain=ie Instagram:  https://www.instagram.com/buymediahq/ Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.

Jeannette appears via the Human Revolutionaries show, to discuss her journey of navigating a serious health issue, which forced her to reassess her priorities and the way she approached work and well-being. They discuss the importance of building strong relationships, the dangers of busyness, and the necessity of self-care. You'll hear why: Sharing personal challenges and vulnerabilities can strengthen relationships with colleagues and clients.  Authentic connections often lead to deeper support and understanding in professional environments. Practicing gratitude can significantly improve mental well-being.  Regularly reflecting on what one is thankful for can shift focus from negativity to positivity, enhancing overall life satisfaction. Learning to say no and being selective about commitments can lead to better quality work and personal fulfilment Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now 📩 Want extra support? Email ⁠[email protected]⁠ to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠https://linktr.ee/JLinfoot⁠ ⁠https://www.jeannettelinfootassociates.com/⁠ YOUTUBE - ⁠https://www.youtube.com/@braveboldbrilliant⁠ LinkedIn - ⁠https://uk.linkedin.com/in/jeannettelinfoot⁠ Facebook - ⁠https://www.facebook.com/jeannette.linfoot/⁠ Instagram - ⁠https://www.instagram.com/jeannette.linfoot/⁠ Tiktok - ⁠https://www.tiktok.com/@brave.bold.brilliant⁠ IN THIS EPISODE: [00:14:17] Human connections in business. [00:19:01] Self-reflection after health challenges. [00:20:50] Personal growth through health challenges. [00:29:34] The power of saying no. [00:34:46] Life choices and accountability. [00:40:27] The importance of gratitude practices. [00:48:06] Honest feedback and support. [00:50:39] Creating mental space for clarity. VALUABLE RESOURCES Brave Bold Brilliant - ⁠https://brave-bold-brilliant.com/⁠ Brave, Bold, Brilliant podcast series - ⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. About Blaire Palmer Blaire Palmer is a renowned leadership expert, author, and keynote speaker, specializing in organizational culture, change, and the future of work. As CEO of That People Thing, she helps leaders and teams rethink how work is done, focusing on trust, psychological safety, and human connection. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.

In this conversation, Jeannette and Alex Chisnall explore the dynamic world of podcasting and entrepreneurship. They discuss the explosive growth of podcasting, the essential elements that make a podcast successful, and the impact of AI on the medium.  The conversation also delves into the importance of human connection in a digital age, the evolution of content creation, and how podcasting can serve as a powerful tool for business networking and opportunities. Alex shares insights from his own podcast journey with 'Screw It, Just Do It' and introduces the Festival of Entrepreneurs, highlighting its vision to connect and inspire business owners. You'll hear why: Podcasting is a growing medium with immense potential. Video integration is crucial for modern podcasts. A good podcast should evoke a reaction from its audience. Human connection remains vital in a tech-driven world. AI is changing the landscape of content creation. Longevity and consistency are key to podcast success. Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now 📩 Want extra support? Email ⁠[email protected]⁠ to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠https://linktr.ee/JLinfoot⁠ ⁠https://www.jeannettelinfootassociates.com/⁠ YOUTUBE - ⁠https://www.youtube.com/@braveboldbrilliant⁠ LinkedIn - ⁠https://uk.linkedin.com/in/jeannettelinfoot⁠ Facebook - ⁠https://www.facebook.com/jeannette.linfoot/⁠ Instagram - ⁠https://www.instagram.com/jeannette.linfoot/⁠ Tiktok - ⁠https://www.tiktok.com/@brave.bold.brilliant⁠ IN THIS EPISODE: 00:00 The Rise of Podcasting 14:51 Creating Engaging Content 29:46 The Future of Podcasting and AI 44:27 Networking and Human Connection 44:46 Accessibility in Podcasting 32:22 Connecting Podcasting with Business Opportunities 38:41 The Festival of Entrepreneurs: Bridging Knowledge and Networking VALUABLE RESOURCES Brave Bold Brilliant - ⁠https://brave-bold-brilliant.com/⁠ Brave, Bold, Brilliant podcast series - ⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. ABOUT THE GUEST Alex Chisnall is a serial entrepreneur, podcaster, and founder of the podcast agency Podpreneur. He hosts the #1-rated business podcast Screw It, Just Do It, which has reached a global audience. Previously, he worked at Virgin and helped over 500 entrepreneurs secure more than £5 million in funding. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.

Ashley Kirkwood joins Jeannette to share her inspiring journey from a small-town upbringing in Illinois to building a multi-million dollar business recognised on the Inc 500 list.  She discusses the importance of authenticity, personal branding, and the financial aspects of entrepreneurship, particularly for women, while also discussing the significance of understanding one's worth and the power of negotiation, addressing the challenges of team dynamics in a growing business You'll hear why: It's essential to allow individuals to be themselves and express their true desires Understanding and discussing financial matters openly is vital, especially for women in business.  Money should be viewed as a tool for achieving goals rather than a measure of self-worth. Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now 📩 Want extra support? Email ⁠[email protected]⁠ to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠https://linktr.ee/JLinfoot⁠ ⁠https://www.jeannettelinfootassociates.com/⁠ YOUTUBE - ⁠https://www.youtube.com/@braveboldbrilliant⁠ LinkedIn - ⁠https://uk.linkedin.com/in/jeannettelinfoot⁠ Facebook - ⁠https://www.facebook.com/jeannette.linfoot/⁠ Instagram - ⁠https://www.instagram.com/jeannette.linfoot/⁠ Tiktok - ⁠https://www.tiktok.com/@brave.bold.brilliant⁠ IN THIS EPISODE: 03:03 - From Corporate Law to CEO: Ashley’s Journey & Early Years 09:45 - Speak Your Way to Cash is Sales Training: Expertise, Not Performance 13:13 - The Danger of Customizing Offers for Micro-Businesses 16:45 - The Three P's: Balancing Passion, Purpose, and Paychecks 19:47 - The Most Difficult Challenge in Scaling a Multimillion-Dollar Business (Team) 35:08 - Ashley Kirkwood’s Definition of Brave, Bold, and Brilliant VALUABLE RESOURCES Brave Bold Brilliant - ⁠https://brave-bold-brilliant.com/⁠ Brave, Bold, Brilliant podcast series - ⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. ABOUT THE GUEST Ashley Nicole Kirkwood — often called “the lit lawyer” — is an entrepreneur, speaker, and former Fortune 100 corporate attorney who traded a six‑figure legal salary to build her own empire. She founded Mobile General Counsel, a law firm focused on serving entrepreneurs, and Speak Your Way to Cash®, a global brand where she trains people to build speaking businesses that pay. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.

In this engaging conversation, Aaron Hill shares his journey from military service to becoming a resilience coach. He discusses the evolution of his understanding of resilience, the importance of self-discovery, and the role of difficult conversations in personal growth.  Aaron also emphasises the significance of setting boundaries, challenging beliefs, and the impact of support from mentors You'll hear why: Resilience is the ability to learn and adapt from challenges. Coping mechanisms can include exercise and distractions like alcohol. Self-discovery is a continuous journey that evolves over time. 📩 Want extra support? Email ⁠[email protected]⁠ to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠https://linktr.ee/JLinfoot⁠ ⁠https://www.jeannettelinfootassociates.com/⁠ YOUTUBE - ⁠https://www.youtube.com/@braveboldbrilliant⁠ LinkedIn - ⁠https://uk.linkedin.com/in/jeannettelinfoot⁠ Facebook - ⁠https://www.facebook.com/jeannette.linfoot/⁠ Instagram - ⁠https://www.instagram.com/jeannette.linfoot/⁠ Tiktok - ⁠https://www.tiktok.com/@brave.bold.brilliant⁠ IN THIS EPISODE: 12:19 Coping Mechanisms in High-Stress Situations 16:35 Reinvention and Identity 23:32 Challenging Beliefs and Self-Perception 27:13 Transformation and Self-Discovery 32:56 Navigating Difficult Conversations 38:58 The Importance of Empathy in Communication VALUABLE RESOURCES Brave Bold Brilliant - ⁠https://brave-bold-brilliant.com/⁠ Brave, Bold, Brilliant podcast series - ⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠ ABOUT THE GUEST Aaron is a high performance resilience coach. He served with the Royal Marines and UK Special Forces before becoming a coach to high performers, including actors, executives, and Olympic hopefuls. He helps his clients unlock their truth, build resilience, and drive purposeful impact. Drawing on a lifetime of leadership and personal transformation, Aaron creates space for clients to walk their own path and achieve success on their terms. A father and husband living in Barcelona, Spain, Aaron’s mission is to create a more compassionate and courageous world, one conversation at a time. ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. ABOUT THE GUEST Aaron Hill is a high-performance resilience coach, former Royal Marines and UK Special Forces operative, and mentor to high performers including actors, executives, and Olympic hopefuls. Based in Barcelona, Spain, he helps clients unlock their truth, build resilience, and create purposeful impact. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.

Jeannette discusses the critical role of culture in business, emphasising that it is the unwritten set of values and norms that influence every decision and interaction.  A strong culture aligns and motivates teams, while a weak culture leads to disengagement and slow innovation. Jeannette highlights that while products can be replicated, culture is unique and cannot be copied, making it a vital component of business strategy for successful leaders.  You'll hear why: Culture really is the unwritten set of values, behaviours and norms. When culture is strong, your teams are aligned, motivated, and inspired. Even the most talented employees feel disengaged when culture is weak. Innovation slows down when the culture is weak. Customers can sense that something isn't quite right in a weak culture. Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now 📩 Want extra support? Email ⁠[email protected]⁠ to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠https://linktr.ee/JLinfoot⁠ ⁠https://www.jeannettelinfootassociates.com/⁠ YOUTUBE - ⁠https://www.youtube.com/@braveboldbrilliant⁠ LinkedIn - ⁠https://uk.linkedin.com/in/jeannettelinfoot⁠ Facebook - ⁠https://www.facebook.com/jeannette.linfoot/⁠ Instagram - ⁠https://www.instagram.com/jeannette.linfoot/⁠ Tiktok - ⁠https://www.tiktok.com/@brave.bold.brilliant⁠ IN THIS EPISODE: 00:00 The Importance of Company Culture 00:37 Benefits of a Strong Culture VALUABLE RESOURCES Brave Bold Brilliant - ⁠https://brave-bold-brilliant.com/⁠ Brave, Bold, Brilliant podcast series - ⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.