Building Tribe: How Emma Wilson is Redefining Brand Strategy for Startups and Corporates Alike

Jeannette is joined by Emma Wilson, co-founder of Tribe, delve into Emma's impressive career journey from her early days at Thomson Holidays to her current role in leading a unique branding agency. They discuss the importance of brand marketing, the challenges of transitioning from corporate life to entrepreneurship, and the significance of personal branding in today's business landscape You'll hear why: A strong brand identity is crucial for business success Brands that resonate with their audience and stand out in the market are more likely to drive sales and customer loyalty. Personal branding is essential for founders and business leaders. Sharing personal stories and being authentic can help build trust and connection with customers, making the brand more relatable and memorable. Starting a business involves wearing many hats and facing various challenges.  Utilising data and research to inform branding and marketing decisions is vital Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit https://brave-bold-brilliant.com/ for free tools, guides and resources to help you take action now 📩 Want extra support? Email [email protected] to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. CONNECT WITH JEANNETTE: Jeannette’s linktree - https://linktr.ee/JLinfoot https://www.jeannettelinfootassociates.com/ YOUTUBE - https://www.youtube.com/@braveboldbrilliant LinkedIn - https://uk.linkedin.com/in/jeannettelinfoot Facebook - https://www.facebook.com/jeannette.linfoot/ Instagram - https://www.instagram.com/jeannette.linfoot/ Tiktok - https://www.tiktok.com/@brave.bold.brilliant IN THIS EPISODE: [00:05:16] Creating and refreshing brands. [00:09:34] Pursuing entrepreneurship later in life. [00:18:10] Importance of branding in business. [00:28:36] Brand identity and client feedback. [00:38:08] The importance of personal branding. [00:42:05] Challenges of female entrepreneurship. [00:50:18] Supportive partners in entrepreneurship. [00:52:26] Balancing life and business. VALUABLE RESOURCES Brave Bold Brilliant - https://brave-bold-brilliant.com/ Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970 ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Jeannette examines the complex decision of whether to embark on an entrepreneurial journey solo or to build a supportive team, highlighting the power and pitfalls of solo entrepreneurship, including feelings of isolation and decision fatigue. She also explores the benefits of team building, such as leveraging diverse skills and perspectives, while addressing the challenges of delegation and leadership. Jeannette explains why: The decision to start a business alone or to build a team is complex and deeply personal. Each path has its own set of advantages and challenges, and it's important to evaluate which approach aligns with your goals and circumstances. Being a solo entrepreneur allows for quick decision-making and deep immersion in all aspects of the business. Hiring a team can amplify your impact by bringing in diverse ideas, expertise, and emotional support.  Indicators that it may be time to expand include spending too much time on tasks you dislike, missing deadlines, feeling burnt out, and recognising that your capacity limits growth.  Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit https://brave-bold-brilliant.com/ for free tools, guides and resources to help you take action now 📩 Want extra support? Email [email protected] to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. CONNECT WITH JEANNETTE: Jeannette’s linktree - https://linktr.ee/JLinfoot https://www.jeannettelinfootassociates.com/ YOUTUBE - https://www.youtube.com/@braveboldbrilliant LinkedIn - https://uk.linkedin.com/in/jeannettelinfoot Facebook - https://www.facebook.com/jeannette.linfoot/ Instagram - https://www.instagram.com/jeannette.linfoot/ Tiktok - https://www.tiktok.com/@brave.bold.brilliant IN THIS EPISODE: [00:01:57] Solo entrepreneurship challenges. [00:06:55] Building a team. [00:09:40] Leadership skills in team building. [00:11:38] Building a successful team. [00:19:02] Entrepreneurship is a journey. VALUABLE RESOURCES Brave Bold Brilliant - https://brave-bold-brilliant.com/ Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970 ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Jeannette talks to Trina Little, co-founder and CEO of A Noble Gift, about her remarkable journey from a successful barrister to a cancer survivor and entrepreneur. After facing a personal health battle with cancer during the pandemic, Trina, alongside her sister  launched A Noble Gift, an innovative online auction platform that connects brands and philanthropists to charities through exceptional donated experiences Top Takeaways The journey of overcoming a cancer diagnosis led to the creation of A Noble Gift Personal challenges can inspire impactful community action and business innovation. A Noble Gift operates as an online fundraising platform where 100% of auction proceeds go to charity, with all items donated by brands or individuals, making it a unique model in the charity auction space. The climb of Kilimanjaro not only raised significant funds for a local cancer charity but also fostered a strong bond among participants This highlights the power of community support and collaboration in overcoming challenges. Maintaining a positive attitude during treatment is crucial Nurturing mental resilience and the ability to find strength helps in difficult situations. Sound Bites "A Noble Gift is an online fundraising platform for charities... 100% of items on the site are gifted." — Trina Little "I thought, I'm just going to go smash this. I'm not going to feel sorry for myself."  "You only start living your life when you realise you've only got one."  "We want to eliminate charities having to buy items. Brands should be giving them stuff."  "It's extraordinary how little venture capital money goes to female-founded businesses." Chapters [00:02:18] Innovative auction platform for charities. [00:10:49] Life appreciation after illness. [00:11:21] Facing mortality and finding purpose. [00:22:05] Sisterhood during challenging experiences. [00:30:57] Transferable skills in entrepreneurship. [00:35:06] Charity auction credibility concerns. [00:41:41] Female-founded business ventures. [00:51:21] Purpose-driven leadership. About the HostJeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global experience across travel, leisure, hospitality, and property sectors. Known for her down-to-earth leadership style, Jeannette champions diversity and inclusion and is passionate about nurturing talent to help others reach their full potential. She hosts Brave Bold Brilliant to inspire and equip leaders to drive impactful change. [Follow Jeannette Linfoot]Website: https://brave-bold-brilliant.com/LinkedIn: https://uk.linkedin.com/in/jeannettelinfootYouTube: https://www.youtube.com/@braveboldbrilliantInstagram: https://www.instagram.com/jeannette.linfoot/Facebook: https://www.facebook.com/jeannette.linfoot/Podcast: https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970 About the Guest – Trina Little Trina has a thriving practice in Financial Remedy and Private Law. Trina is renowned for her outstanding client care skills and her ability to immediately put her clients at ease and gain their confidence during what is undoubtedly a very stressful time for them. Her instructing solicitors are also quick to praise her communication both before and after hearings and her willingness to discuss progress and strategy during a case. 📩 Stay ConnectedIf this episode inspired you to lead with greater purpose and build inclusive cultures, be sure to subscribe, leave a review, and share with someone ready to think bigger.🎧 More episodes and resources at www.brave-bold-brilliant.com

Jeannette explores the transformative power of generational diversity in sports and business leadership. She delves into how understanding the unique strengths and perspectives of different age groups can serve as a competitive edge for organisations. By challenging stereotypes and fostering an inclusive environment, leaders can harness the complementary strengths of older and younger generations to drive innovation and collaboration Jeannette explains why: Generational diversity goes beyond stereotypes and is shaped by the social, technological, and economic forces each generation experiences. Recognising these differences can enhance collaboration and innovation within teams. Instead of viewing generational differences as gaps to bridge, they should be seen as opportunities to leverage the unique strengths of each generation, combining the agility and digital fluency of younger leaders with the strategic oversight of experienced leaders. Establishing a culture where all team members feel safe to share ideas and express themselves is crucial for fostering innovation and collaboration across generations. Effective leadership of multigenerational teams involves strategies such as reverse mentoring, facilitating cross-generational communication, aligning on shared values, and adapting leadership styles to empower creativity. Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit https://brave-bold-brilliant.com/ for free tools, guides and resources to help you take action now 📩 Want extra support? Email [email protected] to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. CONNECT WITH JEANNETTE: Jeannette’s linktree - https://linktr.ee/JLinfoot https://www.jeannettelinfootassociates.com/ YOUTUBE - https://www.youtube.com/@braveboldbrilliant LinkedIn - https://uk.linkedin.com/in/jeannettelinfoot Facebook - https://www.facebook.com/jeannette.linfoot/ Instagram - https://www.instagram.com/jeannette.linfoot/ Tiktok - https://www.tiktok.com/@brave.bold.brilliant IN THIS EPISODE: [00:01:05] Generational diversity in leadership. [00:04:18] Reverse mentoring benefits in workplaces. [00:09:25] Intergenerational diversity in business. VALUABLE RESOURCES Brave Bold Brilliant - https://brave-bold-brilliant.com/ Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970 ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/