Branding with Purpose | Plan, Start, and Grow Your Online Business podcast

11 | Branding isn't just colors and a logo

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What does Branding mean to you? We will define branding in the most simple terms possible and make it user-friendly so you can start designing today.


Definition of Branding
: Explores the concept of branding beyond mere logos and colors, focusing on the emotional connection with an audience.Purposeful Branding: Emphasizes serving the ideal client and audience, aiming for an authentic and impactful online presence.Brand Perception: Compares brand perception to logos, colors, and service quality, illustrating how certain brands evoke emotions and connections.Brand Elements: Discusses how brand elements like logos and colors should complement and reflect the brand's service and audience.Audience-Centric Approach: Encourages understanding and serving the ideal client before delving into specific brand elements, highlighting the importance of evolving with the audience.




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