What the heck is a brand DNA

Now a days when it comes to the online world, it's important to be seen, yes -- but what's also key is to communicate in a way that will also be REMEMBERED, so you can be front of mind.   In this short and sweet episode, I've going to be throwing down on 2 simple ways for you to write copy that is not only attention-grabbing but will be sticky and memorable for your audience.   ___   Doors to WYW open on the 30th of April, want to get a taster of what it's like? Join me in a free LIVE masterclass on how you can stand out and drive more conversions through psychology and words   Join us now: www.wordfettigroup.com/masterclass

Oh boy, I am SO excited to be diving into this WYW Case Study for 2024. Meet Stacey, a culinary storyteller and also qualified nutritionist, who joined us in the most recent cohort of WYW.   Stacey joined us as she had a clear vision of launching her 2nd business "Waffl" but had NO idea how to translate this into clear and compelling language across her website, and touch points.   In this episode we speak to: The gap between having a vision, and not knowing how to best convey it; Finding her brand voice and the 1 activity that really helped her document her voice; How she wrote her website in 2 days; How she navigated through the wobbles of building her 2nd business, and how she approached it differently this time around.     ___   Doors to WYW open on the 30th of April, want to get a taster of what it's like? Join me in a free LIVE masterclass on how you can stand out and drive more conversions through psychology and words   Join us now: www.wordfettigroup.com/masterclass

The final part to our 4-part series. Feeling like a lot of PUSH energy right now when it comes to makin' sales? In this episode, I share the 3 part system to consider if you'd like to create a sustainable sales system for your business, that isn't reliant on you always having to hustle for more leads.   ___   ***We are hosting a free LIVE masterclass on how you can stand out and drive more conversions through psychology and words on the 30th of April. Want in?!   Join us now: www.wordfettigroup.com/masterclass***

Here we are, part 3 of our 4-part conversion series. Today we're gettin' practical on the 3 key shifts you should be making right now if you'd like to drive more sales.   ___   ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.   Grab your ticket now at wordfettigroup.com/challenge***

Welcome to part 2 of our 4 part "Conversion Series" where we'll be talking about how to drive more sales, leads and kachings in this current economy. Today's episode? We'll be diving into looking at some of the biggest conversion-killers in your copy and content.   Could you be making one of these mistakes?   ___   ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.   Grab your ticket now at wordfettigroup.com/challenge***

Welcome to part 1 of our 4 part "Conversion Series" where we'll be talking about how to drive more sales, leads and kachings in this current economy. Today's episode? We'll be diving into 6 of the biggest reasons as to WHY it may be feel a lil bit harder right now to drive leads and sales. ___   ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.   Grab your ticket now at wordfettigroup.com/challenge***

Brand DNA, Brand Strategy, Brand Guide, Brand Book, Brand Bible. You've heard it all, but what EXACTLY is a Brand DNA?   In this episode, I dive into what a Brand DNA is, what a Brand DNA should include, and the 3 big ways it can help you level up your business and sales.   PS. Creating your Brand DNA is somethin' we dive into together in our 12-week live group mentoring program, Wordfetti Your Words. We will be opening doors for enrolment this month. Don't want to miss out?! Join the waitlist here: wordfettigroup.com/wywwaitlist.   ___   ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.   Grab your ticket now at wordfettigroup.com/challenge***

If you're lurkin' the description of this podcast, chances are you already KNOW it's important that your brand has a brand voice. But perhaps, you don't know how to crystalise it or where to begin.   In this episode, I share with you the 3 KEY questions to ask to ensure your brand voice is strategic and is created to attract your ideal audience and 3 KEY actions you can take to uncovering your unique voice.   PS. Brand voice is just one of the key elements we cover in the Brand DNA process in our 12-week live group mentoring program, Wordfetti Your Words. We will be opening doors for enrolment this month. Don't want to miss out?! Join the waitlist here: wordfettigroup.com/wywwaitlist.     ___   ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.   Grab your ticket now at wordfettigroup.com/challenge***

Tweaking your messaging is one of the FASTEST way for you to drive and uplevel the traffic and conversions to your website. You don't have to wait for a designer. You don't have to wait for a copywriter. It's something you can tweak literally within seconds or minutes.   In this episode, I share: • What the concept of "messaging" actually is • Why not tweaking your messaging often, is going to be a business's BIG missed opportunity • The 3 must-ask questions when you are about to tweak your messaging.   Messaging is just ONE of the key components we focus on in our signature 12-week signature live group coaching program: Wordfetti Your Words, which opens mid April.   It teaches you how to turn the thoughts out of your head onto words on paper, nail your messaging, and write copy that connect and sell through our psychology-backed methodology is opening in just 12 weeks.   We are ONLY taking enrolments once this year. Yep.   So if you don't want to miss out, join us on the waitlist at www.wordfettigroup.com/wywwaitlist  

Your website is your business's digital shopfront. It's perhaps one of the most important touch points of your business, because be it social media, or paid ads, or even the podcast, you're directing traffic to it. Bottom line? You want to make sure it's ready, and optimised for the eyeballs. In this episode, I dive into 6 signs that it's time for you to refresh or rejig your website copy, how to flip the switch to make your website copy more about your reader (than about you), to why it's not just about features and benefits. ____ Psst. Doors to our 12-week signature live group program teachin' you how to turn the thoughts out of your head onto words on paper, nail your messaging, and write copy that connect and sell through our psychology-backed methodology is opening in 4 weeks. We are ONLY taking enrolments once this year. Yep. So if you don't want to miss out, join us on the waitlist at www.wordfettigroup.com/wywwaitlist