The Next Billion: Capturing Africa’s Rising Wine Market

While baijiu is celebrated as China's national spirit and wine is steadily gaining popularity, yellow wine—known locally as Huangjiu—constitutes less than 2% of the country's total alcoholic beverage market. Nevertheless, it holds a distinctive place in Chinese drinking culture.With a history spanning over 2,500 years, Huangjiu is among the world's oldest alcoholic drinks, yet it remains relatively obscure outside of China. Today, Simon Zhou, founder of Ruby Red Fine Wine, is here to share the story of Huangjiu. Recognized as one of Forbes China’s most admired figures in the food and beverage sector, Simon started with a two-person operation, which has since expanded to a team of over 160 by 2024. Ruby Red Wine Group now operates multiple offices both in China and internationally, representing more than 300 global brands, from fine wines to premium sake. Its clientele includes leading hospitality venues, specialty distributors, and passionate wine collectors.In 2022, Simon launched Vintry France, a négociant business in Beaune, France. The following year, he invested in a boutique winery in northeast China and co-founded a rice wine production base in Shaoxing. By 2024, he had also overseen the launch of Domaine 41, a modern wine retail venture in Shanghai. Beyond his business endeavors, Simon actively educates others about wine, engaging over 60,000 followers across various social media platforms. He is now focusing some of his efforts on Huangjiu, and in this episode, we'll explore this intriguing beverage that has graced imperial courts, complemented seasonal delicacies, and is now resonating with contemporary consumers.Connect with Simon Zhou at www.rubyred.com.cn Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china Podcast available on iTunes, Spotify , online or wherever you listen to your episodes! Subscribe to Bottled in China to follow the journey!Check out our new website & find out more at https://www.thebottledshow.com 

In this episode of Bottled in China, we explore Africa's remarkable demographic and economic growth with Dr. Christian Lindfeld, Managing Director of Africa Ventures Advisory. As the continent's population has surged to 1.5 billion in just 30 years, Dr. Lindfeld highlights how Africa's expanding middle class is transforming luxury consumption, especially in the wine industry.During our discussion, he explains why Africa's wine import market is increasingly appealing to global producers. With rising disposable incomes in urban areas and a burgeoning middle class, consumption trends are evolving. The continent's youthful population and thriving economic hubs are particularly open to international wine culture. However, Dr. Lindfeld also discusses the challenges of navigating these markets and the complexities of diverse regulatory environments.With a PhD in International Business and sixteen years in global management consulting, Dr Lindfeld has brought a data-driven approach to an industry often steeped in tradition. As the Founder of Africa Ventures Advisory and board member of 4G Wines AG, Dr Christian Lindfeld has been instrumental in bridging the gap between European vineyards and Africa's growing middle class. Find out more: www.africa-ventures.netConnect on LinkedIn: Dr Christian Lindfeld   Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china Podcast available on iTunes, Spotify , online or wherever you listen to your episodes! Subscribe to Bottled in China to follow the journey!Check out our new website & find out more at https://www.thebottledshow.com 

As consumer preferences shift towards healthier lifestyles, the non-alcoholic wine sector is poised for unprecedented growth. With the no- and low-alcohol drinks market expected to expand by over $4 billion by 2028, join us as we explore how innovative winemaking techniques and strategic insights are reshaping this industry with winemaker Duncan Shouler.In this episode, we dive deep into the fascinating world of non-alcoholic wines with Duncan Shouler, a renowned Director and Winemaking Consultant at Enobev Consulting. With a background in Marine Biology, Duncan's wine journey began in 2004, leading him to work with prestigious producers like Château Angelus and Giesen Wines, where he served as Chief Winemaker. Notably, Duncan was awarded Winemaker of the Year at the New Zealand International Wine Show in 2023 for his exceptional work with Giesen's wines.A pioneer in the non-alcoholic wine space, he played a key role in launching a best-selling collection of premium de-alcoholized wines in the USA and continues to advocate for innovation within this growing category. In our conversation, we'll explore his unique journey, the innovative techniques behind alcohol removal, and the grape varieties best suited for producing exceptional non-alcoholic wines. Duncan also addresses common misconceptions about this category and shares insights into the challenges and future trends that lie ahead.Connect with Duncan on Instagram @DuncanShouler, or on LinkedIn. Reach out to Duncan if you're looking to learn more about his services at Enobev Consulting.  Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china Podcast available on iTunes, Spotify , online or wherever you listen to your episodes! Subscribe to Bottled in China to follow the journey!Check out our new website & find out more at https://www.thebottledshow.com 

In this episode, we dive deep into the intricacies of the Chinese market with our guest, Robert Foye. As a seasoned leader in the beverage industry, Robert has an impressive background that includes roles at Coca-Cola, TWE, and Accolade. He has been a key player in the remarkable rise of brands like Penfolds in Asia.In Part 2 of our conversation, Robert shares his insights on navigating the complexities of the Chinese wine market and the valuable lessons he's learned along the way. We'll explore the key factors that contributed to Penfolds' success in China, effective strategies for growing market share, and what the future holds for the Chinese wine industry. Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china Podcast available on iTunes, Spotify , online or wherever you listen to your episodes! Subscribe to Bottled in China to follow the journey!Check out our new website & find out more at https://www.thebottledshow.com 

"Don't be afraid to take risks, make decisions and solve problems,’ says Robert Foye, former CEO of Accolade Wines and previously Global Chief Operating Officer at Treasury Wine Estates. With over 22 years at The Coca-Cola Company and extensive experience across Asian, US, and European markets, Robert brings a wealth of knowledge and insights to our conversation.  From navigating market shifts to redefining company culture, his journey is filled with pivotal moments that shaped his leadership approach. We'll explore Robert's career milestones, key skills for thriving in wine, and advice for young professionals looking to stand out.  Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china Podcast available on iTunes, Spotify , online or wherever you listen to your episodes! Subscribe to Bottled in China to follow the journey!Check out our new website & find out more at https://www.thebottledshow.com 

Over the past few decades, the wine industry in China has experienced remarkable growth and transformation. From being a relatively new player in the global market, China has emerged as a significant and influential force in the industry. Today we’ll be exploring this dynamic wine region, which remains relatively unknown to most wine lovers.In this episode, we'll be diving into the world of Chinese wine—exploring key regions, the curated selection on Cathay Pacific’s wine list, and how you can create a first-class experience at home. Joining us is Ronald Khoo, Wine & Spirit Assistant Manager at Cathay PacificWould like to sip the Chinese wine served in Cathay Pacific First Class and Business from the comfort of your home? Visit Cathay Shop and enjoy up to HKD5=1 Asia miles with your wine purchase!  Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china Podcast available on iTunes, Spotify , online or wherever you listen to your episodes! Subscribe to Bottled in China to follow the journey!Check out our new website & find out more at https://www.thebottledshow.com 

What if your daily glass of wine, previously celebrated for its health benefits, is now viewed through a critical lens that labels it a health risk and labelling it as cancerous? Today, we unpack the complexities of this narrative with Felicity Carter, exploring the science, media influence, and industry responses that shape our understanding of wine's place in a healthy lifestyle.Today, we are excited to welcome Felicity Carter, a distinguished journalist and editor based in Europe. As the Editorial Director of ARENI Global and co-founder of Business of Drinks, Felicity's expertise is unmatched. She formerly served as Editor-in-Chief of Meininger’s Wine Business International, transforming it into an essential resource for wine professionals worldwide. Felicity's insights have graced major media platforms, including CNN and The New York Times, positioning her at the forefront of key discussions within the wine industry.In today’s episode, we will dive into the changing narratives surrounding wine and health. We’ll examine how these perceptions are evolving and their implications for both consumers and the industry. We’ll tackle common myths about wine, including the contentious idea that "there's no safe level of alcohol," and scrutinize the French Paradox.Additionally, Felicity will share her insights on the recent anti-alcohol messaging from the World Health Organization, including the motivations behind this movement and what the wine industry can do to advocate for itself. Finally, we’ll discuss the rise of non-alcoholic options and whether this trend is here to stay, particularly in the contrasting markets of Europe and Asia. Make sure to tune into Felicity's podcast Drinks Insider and find out more her expertise here.  Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china Podcast available on iTunes, Spotify , online or wherever you listen to your episodes! Subscribe to Bottled in China to follow the journey!Check out our new website & find out more at https://www.thebottledshow.com 

What if the secret to your favorite cup of tea lies beneath the surface, in the soil? Join us as we dive deep into the world of tea science with Dylan Rothenburg, a dedicated researcher and the founder of Wu Mountain Tea based in Guangzhou China, whose journey is helping us to understand how to appreciate tea and the science behind it. After moving to Beijing at the age of 16, Dylan immersed himself in Chinese culture and language, eventually discovering his passion for tea under the mentorship of Professor Zhang. Now pursuing doctoral research focused on the symbiosis between tea plant roots and the soil microbiome, Dylan has a unique perspective that blends rigorous scientific inquiry with a deep appreciation for the art of tea.In today’s podcast, Dylan shares insights from his journey and research, highlighting the intriguing effects of green tea on brain health. We’ll also delve into China’s organic certification and examine the fascinating relationship between tea plant roots and their soil microbiome.Be sure to follow his adventures on YouTube and Instagram, and check out the insightful tea courses available on his website: Be sure to follow his adventures on YouTube and Instagram, and check out the insightful tea courses available on his website: Wu Mountain Tea – Awaken to Tea Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china Podcast available on iTunes, Spotify , online or wherever you listen to your episodes! Subscribe to Bottled in China to follow the journey!Check out our new website & find out more at https://www.thebottledshow.com 

 At just 24, Toru Takamatsu made history by becoming the youngest person to achieve the coveted Master Sommelier title — a distinction few can claim at any age. But his journey to this rarefied status was anything but easy. We explore what first ignited his passion for wine, the hurdles he faced along the way, and how his drive and determination propelled him to the top. Now, as he embarks on a new chapter at Domaine Takahiko, Toru is looking beyond the world of sommeliers and into the realm of winemaking. We discuss his work with Takahiko Soga, the philosophy behind the vineyard, and what kind of wine he hopes to produce in the future.Join us as we delve into the career of one of the wine industry’s most promising talents, and gain insight into what it takes to master a craft, break boundaries, and shape the future of wine.Follow his journey on Instagram at @toru_95_ms Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china Podcast available on iTunes, Spotify , online or wherever you listen to your episodes! Subscribe to Bottled in China to follow the journey!Check out our new website & find out more at https://www.thebottledshow.com 

 What if the secret to a perfect cup of tea lies not just in the brewing, but in the centuries-old traditions that shape it? In this episode, we welcome Shunan Teng, the visionary founder of Tea Drunk in New York City. In this episode, we delve into the rich tapestry of Chinese tea with Shunan Teng, founder and CEO of Tea Drunk, a renowned tea house in New York City. Shunan has become a pivotal figure in the tea community, dedicated to preserving the ancient traditions of Chinese tea while educating a new generation of enthusiasts. Each year, she travels to historic tea mountains in China, collaborating with heritage farmers to harvest and craft teas that honor centuries-old practices.Join us as we explore the history of tea in China, from its ancient origins to its modern-day significance. We will examine the three most popular types of Chinese tea and the unique characteristics that define them. Additionally, we’ll discuss the concept of terroir and its impact on flavor profiles, as well as the intriguing market dynamics of Puer Tea.As we navigate this complex world, Shunan will also address common misconceptions about Chinese tea in the West, providing clarity and insight. Prepare to be immersed in the art and science of tea, where tradition and modernity converge in a steaming cup. Find out more at teadrunk.com Want to learn about tea? Visit teadrunkacademy.comStay Connected:Instagram: instagram.com/teadrunkYouTube: youtube.com/teadrunknycFacebook: facebook.com/teadrunknycTwitter: twitter.com/teadrunknycLinkedIn: linkedin.com/company/tea-drunk Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china Podcast available on iTunes, Spotify , online or wherever you listen to your episodes! Subscribe to Bottled in China to follow the journey!Check out our new website & find out more at https://www.thebottledshow.com