650: New Year, New Mission

In today's episode behavior strategist, Jay Williams introduces his powerful "fast leadership" framework, breaking leadership down into three deceptively simple pillars: agreements, accountability, and alignment. He reveals why most leaders fail at holding people accountable, the critical difference between expectations and agreements, and how emotional intelligence elevates every conversation. Tune in to learn how to simplify your leadership approach, strengthen your team, and access the tools Jay recommends to accelerate your growth. WATCH ON YOUTUBE: https://youtu.be/sk5RtRgvWoA   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW JAY WILLIAMS Website: https://thejwco.com/  Previous Podcasts We've Done: https://joinmya.com/hs-search-results?searchType=podcasts&groupId=88608771168&term=jay+williams    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Building a thriving salon or spa starts with one powerful foundation: community. In this episode, Kati Whitledge unpacks why human connection is not just a "nice to have," but a biological, psychological, and business necessity for growth, retention, and long-term success. You'll learn why team members leave when they don't feel ownership or belonging—and how simple, intentional actions can dramatically strengthen loyalty, culture, and performance. If you want a salon where people stay, grow, and thrive together, this conversation will challenge you to lead community on purpose. WATCH ON YOUTUBE: https://youtu.be/ZGeI5TF4m3o   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Discover the marketing trends you cannot afford to ignore as Kati sits down with industry marketing expert Kayla Morgan, who shares the digital strategies driving real revenue for salons and spas right now. In this episode, you'll learn why Meta ads must stay on, how geo-targeting and best-practice offers boost bookings, and which visuals consistently outperform in today's crowded feed. Kayla also reveals the rising role of AI—from virtual reception to SEO support—and why blogs are still essential for local search dominance in 2026 and beyond. Together, they unpack how to budget for marketing, track ROI, and refresh your online presence to stay competitive. If you're ready to elevate your brand visibility, attract new guests, and future-proof your marketing strategy, this is the episode you won't want to miss. WATCH ON YOUTUBE: https://youtu.be/bep3a54Hm1g   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW IMAGINAL MARKETING Website: https://imaginalmarketing.com/  Instagram: https://www.instagram.com/immarketing/  Email: [email protected]    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Today, Kati reveals how our deepest pains personally, professionally, and emotionally, can become the very fuel that ignites our greatest leadership breakthroughs. She shares her own journey from childhood hardship and unhealthy patterns to strength, identity transformation, and purpose, proving that pain isn't punishment, it's preparation. Salon and spa owners will learn how to reframe setbacks as signals for innovation, stronger systems, healthier cultures, and more impactful client care. You'll finish this episode inspired to turn your hardest experiences into leadership mastery and to help your team do the same. WATCH ON YOUTUBE: https://youtu.be/zgeuEOysqpo   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Today we sat down with financial expert, Mel Abraham, to help salon owners redefine what it means to be truly free. Mel shares his deeply personal journey from leaving corporate life without a plan, to rebuilding the life of his dreams after cancer, to creating his signature "money machine" that generates income outside your business. Together, they talk about how to embrace present joy while building a secure future. Mel teaches that discipline doesn't mean deprivation. You'll learn why financial freedom isn't about hitting a number, but rather it's about creating choices, aligning money with your values, and living the life you love while you build it.  WATCH ON YOUTUBE: https://youtu.be/_ebqH9DtP-E   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW MEL ABRAHAM Website: https://melabraham.com/  Instagram: https://www.instagram.com/melabraham9/  GET HIS BOOK: https://www.melabrahamtraining.com/your-money-machine-book-eg    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Start the year with a mission that moves you. In this powerful conversation, Kati uncovers how the military defines "mission" and shows salon and spa owners how adopting that level of clarity, purpose, and direction can transform their business in 2026. You'll learn why revisiting and rewriting your mission each year fuels innovation, deeper team alignment, stronger culture, and measurable growth. Walk away inspired to update your mission with bold intentions so every decision, action, and outcome this year supports your biggest impact yet. WATCH ON YOUTUBE: https://youtu.be/JFBwGCgA354   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

In this powerful year-end episode, industry expert, Danielle Cherewyk is back to tackling one of the biggest challenges facing salons and spas today: cash flow. Danielle breaks down why 82% of businesses fail due to cash flow issues and shares the exact strategies salons can use to stay profitable. Learn actionable ways to increase client frequency, transition into high-maintenance services, and boost retail revenue while empowering your team with financial clarity. You'll also hear how membership models like "The Beauty Bank" create predictable income and help clients invest in consistent home care. Don't miss Danielle's inspiring insights—plus a sneak peek at the new book Prove Them Wrong—in this essential episode for every growth-minded beauty leader. WATCH ON YOUTUBE: https://youtu.be/c511oW_c0A4   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW DANIELLE CHEREWYK Instagram: https://www.instagram.com/daniellecherewyk/  Salon Website: https://www.theheadroom.ca/  Prove Them Wrong Book: https://www.amazon.ca/Prove-Them-Wrong-Performance-Six-Figure/dp/B0FXNJ8N31  Our First Episode Together: https://joinmya.com/podcast/547-my-salon-does-44-rts    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Today we talk about the concept of unconditional honor in leadership and business. We are drawing inspiration from military culture, where treating people with honor isn't optional, it's a matter of survival. You'll hear how this same mindset can transform everyday business environments by uncovering hidden strengths, recognizing potential before performance, and leading from the trenches. With personal stories and real examples, Kati shows how honor builds trust, drives accountability, and creates a culture where people feel safe to grow and strive for greatness.  WATCH ON YOUTUBE: https://youtu.be/FlupIhFe83I   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

Salon owners know the power of social media but are they truly leading their team by example? In this episode, Jodie Brown shares how she went from hairstylist to marketing mentor, revealing the simple branding strategies that helped her grow her business and build real authority online. Together, we talk about how storytelling, specificity, and a bold personal voice can transform your salon's social presence and culture. You'll also learn two exciting ways to work with Jodie, including a transformational retreat in Italy designed to ignite your brand and your confidence! WATCH ON YOUTUBE: https://youtu.be/alRhPLtyh50   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW JODIE BROWN! Website: https://www.jodiebrown.ca/  Instagram: https://www.instagram.com/itsjodiebrown  Podcast: https://www.jodiebrown.ca/podcast  Retreat: https://www.escapetoelevate.com/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

When you create order in one part of your business, disorder will show up somewhere else and that's not a sign of failure, it's the science of growth. In this episode, we break down the law of entropy and explain why the most successful leaders learn to anticipate chaos, secure team buy-in and rebuild systems as their business scales. You'll hear real examples of what disorder looks like and the risk of lack of engagement, uneven workloads and resistance. If you're growing, leading change, or planning a big shift in your business, this episode will give you the mindset and tools to manage disorder instead of being blindsided by it.   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/