Beyond Species podcast

The Psychology of the Meat Paradox

11/06/2021
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Episode 33. In this episode, we hear from Rebecca, whose research at Lancaster University takes a closer look at the meat paradox. Rebecca explains some of the psychological mechanisms people use to justify their meat eating. Rebecca’s research investigates meat reduction strategies and highlights the importance of social support for people going vegan, as well as digging deeper into anti-vegan attitudes.

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