It Starts with a Hypothesis | Market Research with Blake Emery | Beyond Entertainment Episode 8

Our guest for this episode is Debra Santos, an aviation engineer turned marketeer, and the current President of the International Aerospace Women's Association (IAWA). Founded in 1988, IAWA brings together women in the industry to promote their advancement worldwide. It does this through scholarships while also providing coaching, mentoring, education, and networking opportunities to almost 600 members. In this conversation, Santos highlights the bold and evolving roles women are embracing in aviation and the broader aerospace industry. She also explores how organizations like IAWA are paving the way for the next generation, helping them to achieve success in aerospace.

In this episode, we’re joined by Paul Young from the Pragmatic Institute. He shares insights into the organization's origins and core principles. This includes the importance of understanding user needs to ensure the success of products and services. 

Welcome to another installment of Beyond Entertainment, where we delve into the latest innovations and trends in the aviation industry. In this episode, Andy Masson sits down with Nigel Goode, President and CEO of PriestmanGoode, to explore how changing passenger expectations and technological advances are reshaping aircraft interior design. They cover everything from revolutionary seating concepts to the sustainable materials transforming the in-flight experience.

In this episode of Panasonic’s Beyond Entertainment podcast, we sit down with Jinyu Mao, Senior Director of Product Planning at HP and Jeff Ravencraft, president of the USB Implementers Forum, to discuss the future of USB technology and its impact on laptops, hybrid work, and global connectivity. Discover how USB Type-C is enabling thinner, lighter devices, faster charging, and a seamless user experience across industries.  Listen to the full episode to learn more about the role of USB in shaping the future of technology!       

Welcome to another episode of Beyond Entertainment, where we delve into the latest innovations and trends in the aviation industry. In this episode, we are at Aircraft Interiors Expo (AIX) 2024, with a special guest, Ed Dryden, President of Collins Interiors. In this insightful conversation, we explore groundbreaking technologies, the significance of sustainability, and the power of collaboration between industry giants like Panasonic Avionics and Collins Aerospace. 

Market research is at the core of every product our industry brings to market, but how do you get good market research with actionable results? This week Andy Masson sits down with Blake Emery, long time Boeing veteran and current President of the market research group that bears his name. Listen in for actionable tactics to bring your research to the next level. Our entire Beyond Entertainment podcast library is available on our website, https://www.panasonic.aero/category/beyond-entertainment/.

Passenger demand for in-flight Wi-Fi continues to grow, and the expectation is to have the same experience in the air as they do on the ground. This week Andy Masson sits down with Ben Griffin, Vice President of Mobility at OneWeb for a deep dive on Low Earth Orbit (LEO) satellites, multi-orbit connectivity strategies, and why the industry is buzzing with excitement for these services to come online. Our entire Beyond Entertainment podcast library is available on our website, https://www.panasonic.aero/category/beyond-entertainment/.

Tracy Trent and Andy Masson Sit Down to discuss antenna technology. 

Passengers are passionate about sport. Missing the FIFA Women’s World Cup, ICC Cricket World Cup, or Formula 1 just because you had to catch a flight is devastating. This week Andy Masson and Richard Wise, Head of Content at Sport 24, sit down to discuss all things sport, and everything you can watch live while flying.  Even though live sport in-flight is 10 years old, it’s still a massive wow factor for passengers. Listen as Andy and Richard talk through passenger engagement for the 2022 World Cup, doing what’s best for all passengers, and what’s coming up next on the Sport 24 schedule. Beyond Entertainment is a podcast from Panasonic Avionics Corporation that explores the future of in-flight entertainment and connectivity. We'll review industry and passenger trends, dive deep into research, explore future technologies, and more in this seasonal series. Host Andrew Masson is our VP of Product Management. He'll sit down at Panasonic Avionics Corporation Headquarters with airline executives, technology leaders, research partners, and the occasional Panasonic Avionics subject matter experts for 15-30 minute deep dives.  Join us as we explore the passenger experience, Beyond Entertainment.

Recaro's new PL3810 seats are roomy enough that you can record an entire podcast while sitting in them. If you don't believe us, you should catch this week's episode of Beyond Entertainment, where Andy Masson and Markus Hollerer, Head of Strategy and Products, Recaro Aircraft Seating, take a seat at June's Aircraft Interiors Expo in Hamburg, Germany. In addition to running through the list of new innovations from the seat manufacturer, Andy and Markus talk through trends in classes of service, what passengers really want out of a seat when they fly, and how suppliers like Recaro and Panasonic Avionics can address sustainability in the industry. Beyond Entertainment is a podcast from Panasonic Avionics Corporation that explores the future of in-flight entertainment and connectivity. We'll review industry and passenger trends, dive deep into research, explore future technologies, and more in this seasonal series. Host Andrew Masson is our VP of Product Management. He'll sit down at Panasonic Avionics Corporation Headquarters with airline executives, technology leaders, research partners, and the occasional Panasonic Avionics subject matter experts for 15-30 minute deep dives.  Join us as we explore the passenger experience, Beyond Entertainment.