11 - Kevin Hall: Modelling an Opportunity

Dr. Robert W. Yeh, Director of the Richard A. and Susan F. Smith Center for Outcomes Research in Cardiology at the Beth Israel Deaconess Medical Center, joins Best Known Method to speak with host Ethan J. Weiss about his research career, the importance of 'knowing your denominator', and his criticism of modern health policy.This episode is sponsored by Key Eats. Visit [www.keyeats.com/bkm](http://www.keyeats.com/bkm) for a free sample pack of 3 Key Eats bars, shipping included.

Jesse Horwitz, co-founder of e-commerce contact lens company Hubble Contacts joins Best Known Method to speak with host Ethan J. Weiss about direct-to-consumer brands, social media marketing, and his path from film school to the world's biggest hedge fund.This episode is sponsored by Key Eats. Visit www.keyeats.com/bkm for a free sample pack of 3 Key Eats bars, shipping included.

Dr. Nicola Guess, Head of the Nutrition Unit at Dasman Diabetes Institute (DDI) in Kuwait, joins Best Known Method to speak with host Ethan J. Weiss about her career path, using low-carb diets to combat disease, and nutritional epidemiology.This episode is sponsored by Key Eats. Visit http://www.keyeats.com/bkm for a free sample pack of 3 Key Eats bars, shipping included.

Margaret Johnson, Chief Creative Officer at Goodby Silverstein & Partners, joins Best Known Method to speak with host Ethan J. Weiss about why becoming a mother "...was the best thing that ever happened..." to her career, the philosophy of 'mass intimacy', and her view on Influencer Marketing.This episode is sponsored by Key Eats. Visit www.keyeats.com/bkm for a free sample pack of 3 Key Eats bars, shipping included.

Ann Miura-Ko, co-founding partner at Floodgate, joins Best Known Method to speak with host Ethan J. Weiss about her remarkable path to venture capital, her belief that closing doors creates opportunities, and her investing philosophy.This episode is sponsored by Key Eats. Visit www.keyeats.com/bkm for a free sample pack of 3 Key Eats bars, shipping included.

Dr. Kevin Hall, Senior Investigator at the National Institute of Diabetes & Digestive & Kidney Diseases joins Best Known Method to speak with host Ethan J. Weiss about designing mathematical models of various diseases, and how he jumped on the unexpected opportunity to test those models through a clinical trial.This episode is sponsored by Key Eats. Visit www.keyeats.com/bkm for a free sample pack of 3 Key Eats bars, shipping included.

Dr. David Ludwig, co-director of the New Balance Foundation Obesity Prevention Center, joins Best Known Method to speak with host Ethan J. Weiss about his groundbreaking research on the role of sugar and carbohydrates in metabolic disease, the obesity epidemic, his perspective on nutritional research methods, and best practices for a healthy diet.

Emily Oster, Professor of Economics at Brown University and bestselling author, joins Best Known Method to speak with host Ethan J. Weiss about her most recent book, "Cribsheet, A Data-Driven Guide to Better, More Relaxed Parenting, from Birth to Preschool", her best known method for parenting, and her thoughts on the nature of evidence in the internet age, behavior change and weight loss.

Dr. Sek Kathiresan, CEO of Verve Therapeutics, joins Best Known Method to speak with host Ethan J. Weiss about his experiments to map the areas of our genome that are associated with different levels of blood cholesterol, the genetic basis underlying risk of heart attack, and his decision to step away from his roles as Director of the Center for Genomic Medicine at Massachusetts General Hospital, Director of the Cardiovascular Disease Initiative at the Broad Institute, and Professor of Medicine at the Harvard Medical School, to put all of his efforts into Verve.

Dr. Lisa Rosenbaum, cardiologist on the faculty of Harvard Medical School and the Brigham and Women's hospital, and National Correspondent for New England Journal of Medicine, joins Best Known Method to speak with host Ethan J. Weiss about her storied career, split between the roles of physician and writer.