Best Copywriting Books You Must Read

In this episode of the Become a Writer Today podcast, my guest is Amy Yamada, a former marketing director and AI expert. During the interview, Amy shares her innovative approach to using AI to develop authentic messaging and form deep connections with audiences. Amy and her use of ChatGPT to help content creators scale their businesses is a one-of-a-kind approach. No one else is teaching what she does. Amy's method allows busy content creators to generate more content while preserving their authentic voice and speaking directly to their audience.Here are my top 3 takeaways from our discussion:1. Authenticity is Key: Amy uses an innovative approach called the "heart speech model" to infuse her voice into AI-generated content, ensuring that her communication is not only efficient but also authentic and resonates with her audience.2. Utilizing AI for Relationship Building: Amy highlights how entrepreneurs, including writers, can leverage AI for various forms of communication, such as marketing emails, social media posts, and even difficult conversations with clients or team members while maintaining their authentic voice.3. Future of AI in Content Creation: Amy shared insights on the growing role of AI in content creation and how it's important to balance efficiency with maintaining a human touch in the content we generate. We also discussed the potential of AI in serving as a research assistant and helping with content organization.If you're interested in learning more about Amy's unique approach to using AI in writing, check out the full podcast episode. Don't miss out on these valuable insights! Resources:Amy's WebsiteSupport the showIf you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollinsThanks for listening!

In our latest episode of the Become A Writer Today podcast, I had the pleasure of interviewing Amanda Hand, an experienced content strategist and SEO team lead. We delved into the world of content strategy and discovered some valuable insights into this fascinating field.In this episode, we discuss the following:Client Goals and Data: Content strategy goes beyond writing and editing. As a content strategist, understanding client goals and aligning them with data is crucial. Become a data nerd, master tools like Google Analytics, and marry creativity with data-driven strategy.User Behavior Analysis: Dive deep into user data to understand what drives decision-making and meet users' needs. Learn to follow the user's journey from the first website visit to the final conversion goal. This understanding will help shape effective content strategies.Continual Learning and Skill Development: Embrace the ever-evolving nature of the content strategy field. Take advantage of free courses, such as Google Analytics, to acquire new skills and stay up-to-date with the latest trends. Adaptability and curiosity are essential in this exciting industry.If you want to learn more about content strategy and how to transition from content writing to strategy, this episode is a must-listen. Resources:Regex SEOSupport the showIf you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollinsThanks for listening!

In today's episode, we delve into the world of Irish literature and explore the works of some of the best Irish authors you must read. From the celebrated CS Lewis, who straddled the line between British and Irish, to the incomparable James Joyce and his masterpiece "Ulysses," we'll take you through a journey of influential writers who have shaped modern literature. Join us as we uncover the rich literary heritage of Ireland and provide insights into these renowned authors. So, whether you're searching for your next book club read or simply looking to expand your literary horizons, this episode is for you. Stay tuned as we explore the works of Oscar Wilde, Maeve Binchy, Bram Stoker, Roddy Doyle, John Banville, Brendan Behan, and Samuel Beckett. Let's dive into the fascinating world of Irish literature.Support the showIf you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollinsThanks for listening!

I am thrilled to share that in the latest episode of the "Become a Writer Today" podcast, I've profiled 15 of the best horror authors, both alive and dead. If you're a fan of horror or looking to explore the genre, this episode is a must-listen!Here are 3 key takeaways from this episode:1️⃣ Stephen King: Known as the master of horror, Stephen King's entry point into the genre is his debut novel "Carrie." Don't miss his other iconic works like "Pet Sematary," "The Shining," and "The Stand."2️⃣ Bram Stoker: If you're into vampires, you can't miss Bram Stoker's original masterpiece, "Dracula." Explore his other chilling works like "Dracula's Guest" and "The Jewel of the 7 Stars."3️⃣ Anne Rice: Alongside Stephen King and Clive Barker, Anne Rice is a favorite horror author. Start with her captivating "Interview with a Vampire" and delve into the mesmerizing Vampire Chronicles series.Tune in to the episode for more spine-chilling authors and their notable works! Don't forget to leave a review on iTunes and share the podcast with fellow horror enthusiasts. Happy reading, and may your nights be filled with terrifying tales! 🧛‍♂️💀📚Support the showIf you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollinsThanks for listening!

In this week's episode of the "Become a Writer Today" podcast, we're diving into the world of copywriting books that every aspiring writer must read! 📖✍️ Join me, Bryan Collins, as I share some invaluable insights and recommendations on the best copywriting resources out there.Key takeaways from this episode:🔸 Dive into "The Robert Collier Letter Book," a classic written in the 1930s that offers timeless advice on writing high-performing copy, including real examples that have stood the test of time.🔸 Explore the autobiographical gem, "Confessions of an Advertising Man" by David Ogilvy, and gain a deeper understanding of the mindset and psychology behind successful copywriting.🔸 Uncover the power of long-form sales page writing with "The Ultimate Sales Letter" by Dan Kennedy, which provides detailed guidance and examples on constructing persuasive and effective sales pages.Tune in to the full episode on the "Become a Writer Today" podcast to discover more captivating copywriting books that will enhance your writing journey! 🎧✨Support the showIf you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollinsThanks for listening!

I had the opportunity to go behind the headlines with Isaac Saul, the creator of Tangle, on my latest episode of the Become a Writer Today podcast. In this episode, we dive deep into Isaac's journey of running and monetizing a media newsletter while striving for balanced reporting in today's politically divided climate.Here are three key takeaways from our conversation:Building Trust through Balanced Reporting: Isaac's upbringing in a politically divided community inspired him to create a publication that both liberals and conservatives trust. With Tangle, he offers accurate, thorough, and balanced information by summarizing controversial political stories using neutral language and including arguments from both sides. This approach has earned them a diverse readership and positioned Tangle as a trusted source for fair news.The Power of Organic Growth and Mailing Lists: Tangle's success began with a daily newsletter on Substack. Their mailing list grew organically, and they tapped into the power of surveys to identify their readers' demographics and preferences. By understanding their audience and building relationships with them, Tangle attracted a loyal readership. They aim to expand further, especially among younger audiences, by branching out to platforms like YouTube, TikTok, and Instagram.Strategy, Research, and a Growing Team: Behind Tangle's impactful content lies a strategic process. Isaac and his team carefully select and research the main story, finding arguments from various perspectives. Extensive research, including reading news articles, listening to podcasts, and watching political commentators, helps them curate fresh and diverse takes. The team's hard work has paid off, growing Tangle from a one-person operation to a full-time team with four employees and an extended network of part-time editors and interns.Resources:Tangle NewsSupport the showIf you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollinsThanks for listening!

I recently had the pleasure of discussing 27 must-read classic literature books on the Become a Writer Today podcast. These books have stood the test of time and offer timeless wisdom and insights into the human condition. Whether you're a seasoned reader or just starting your literary journey, these classics are an essential addition to your bookshelf. 🔹 Classic Literature: Dive into the world of the classics and explore timeless themes and masterful storytelling. From epic adventures to thought-provoking social commentaries, these books offer a rich and diverse reading experience.🔹 Coming of Age Tales: Many of the classic literature books discussed on the podcast explore the coming-of-age journey. These stories allow us to reflect on our own growth, self-discovery, and challenges as we navigate life's complexities.🔹 Understanding Society: Classic literature gives us a window into different cultures and historical periods, offering a deeper understanding of society and human nature. Through these books, we can explore themes of love, power, identity, and social injustice.So, whether you're seeking to expand your literary horizons or simply looking for a captivating read, make sure to check out these must-read classic literature books. They are a treasure trove of inspiration and storytelling that will leave a lasting impact on your reading journey.Support the showIf you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollinsThanks for listening!

My guest today is Eddie Shleyner. He is the Founder of VeryGoodCopy, a popular newsletter I subscribe to. He's also the former Copy Chief at G2.com, an excellent resource for finding software and other services. In this episode, we discuss the following:How Eddie got into copywritingSocial media managementThe role of AI in copywritingDirect response campaignsHow to create an effective landing pageResources:Eddie's websiteSupport the showIf you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollinsThanks for listening!

Could Instagram or TikTok help you generate reviews and sell copies of your new book?One author who offers a resounding yes to that question is Doug Evans. He's behind The Sprout Book: Tap into the Power of the Planet's Most Nutritious Food. The Sprout Book is hugely popular and was an Amazon Best Seller. Doug has grown social media accounts on TikTok and Instagram, with many of his posts going viral and attracting thousands or hundreds of thousands of likes. Doug used his social media accounts to generate reviews for The Sprout Book and sell more copies.I wanted to catch up with Doug to determine what types of content authors should create on social media and how they can get started if they procrastinate.In this episode, we discuss the following: Which networks are the best these daysThe art of creating short-form contentDoug's content creation process for social mediaResources:The Sprout Book WebsiteDoug Evans on TikTokSupport the showIf you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollinsThanks for listening!

My guest today is Hiten Vyas. He is the founder of Writing Tips Oasis, a fantastic resource for writers. Writing Tips Oasis started in 2014 to help writers across India ride on the wave of digital publishing that was about to take over the country. The site used to be called e-Books India and published regular articles that helped writers improve their writing and learn how to market and sell their ebooks and books.However, by the very nature of the Internet, the materials quickly reached writers, authors, freelancers, and independent publishers from across the world—the brand e-Books India needed to be more expansive, so Hiten rebranded.Writing Tips Oasis provides tips, advice, and guidance for published authors, freelance writers, business writers, journalists, and poets. In this episode, we discuss the following:Hiten's entrepreneurial journeyHow to generate a sustainable income from writingThe free novel writing course available on Writing Tips OasisResources:The Writing Tips Oasis websiteSign up for Novice to Novel – A Free Novel Writing CourseSupport the showIf you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollinsThanks for listening!