337. Stop Playing Small: The Real Truth About PR, Visibility, and Owning Your Voice with KJ Blattenbauer
Publicity doesn’t belong to celebrities, massive brands, or people with $40K/month retainers. It belongs to people with something to say.
In this episode, Samantha sits down with KJ Blattenbauer—bestselling author of Pitchworthy and in-house publicist for Voice & Visibility—for a raw, practical, and deeply human conversation about PR, visibility, leadership, and what it actually takes to stop playing small.
Together, they dismantle the myth that PR is “pay to play,” explore why visibility is a leadership skill (not vanity), and walk through how to build authority, refine your message, and expand your capacity as your brand grows. This conversation goes far beyond press hits—it’s about identity, courage, nervous system regulation, and acting like the big deal you already are.
If you’ve ever felt called to go bigger but unsure how to be seen without burning out or betraying yourself, this episode is your permission slip.
Key Topics Discussed & Takeaways
PR is not pay-to-play. Public relations is about teaching people how to talk about your work when you’re not in the room—and you can learn to do it yourself.
Visibility is a leadership skill. Being seen isn’t vanity. If you built something to help others, it’s your responsibility to talk about it.
Refinement beats noise. If you’re speaking to everyone, you’re speaking to no one. Clarity accelerates growth.
Fear doesn’t mean stop. You’re already at “no” if you don’t try. Every pitch, ask, or post is movement forward.
Success requires capacity. As your brand grows, your nervous system has to grow with it—systems, support, and boundaries matter.
Your people matter more than metrics. A small, aligned audience will always outperform a large, disconnected one.
Authenticity is the shortcut. Being who you actually are is easier—and far more effective—than pretending to be someone else.
Connect with Sam / Voice and Visability
Website: www.voiceandvisibility.com
Newsletter: https://voiceandvisibility.myflodesk.com/optin
Follow Samantha on Instagram: www.instagram.com/thesamanthawarren
Follow Samantha on Tiktok: www.tiktok.com/voiceandvisibility
Connect with KJ Blattenbauer
Author of Pitch Worthy and PR strategist
Buy Pitch Worthy here! https://www.hearsaypr.com/buy-my-book
Instagram: https://www.instagram.com/kjblattenbauer/
Work with KJ: https://www.hearsaypr.com/
You don’t need permission to take up space.
You don’t need to wait until you’re “ready.”
And you don’t need to be quieter, smaller, or more palatable to be successful.
Visibility is not about ego—it’s about impact.
You’re already the big deal.
Now act like it.
🎧 Tune in, take notes, and start owning your voice.
PR myths vs. reality, how publicity actually works, building visibility without big retainers, pitching yourself with confidence, refining your message and positioning, identifying your true audience, overcoming fear of rejection and success, nervous system capacity as you grow, asking for support from your inner circle, authentic personal branding, storytelling as a marketing tool, setting clear PR goals, book launches and media strategy, leadership through visibility, handling criticism and haters, creating sustainable success without selling out.
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