62. Go-to-Market Strategy special

Mistakes companies do when working with B2B company data.Pietari Suvanto - CEO & Co-founder at Vainu - in B2B SaaS CEOs.We talked about how to work with contact data, social selling as their best lead-generator, the extreme advantage of being a data-focused company, and much more.-Timeline in the episode:2:00 - Who is Pietari Suvanto?2:45 - Vainu's elevator pitch.4:15 - How Vainu is different than their competitors.6:15 - Five quick ones.13:15 - Why he started Vainu.16:15 - common mistakes companies do re. B2B company data23:30 - External question from Hampus Rosencranz at GVO Media: "What would you say are three classic challenges that stand in the way of success for smaller businesses? And how would you tackle those challenges?25:50 - External question from Sebastian Lifvin at Startupcoachen: "What is the latest customer insight that made a difference for your business?"28:00 - Vainu's best lead-generator the last 6 months.30:10 - The best way to do outreach to Pietari.32:10 - Closing questions.-Do you want to book more meetings and increase your sales?Automate your sales with LinkedIn, email, phone, and automated personalized video by using Vaam.Try Vaam for free on vaam.io.Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-ioFollow Vaam on Youtube: https://www.youtube.com/@vaam.io-Pietari's company Vainu collect and refine B2B company and contact information, and seamlessly integrate it into your CRM. This ensures that you have the data to succeed in sales and marketing in the Nordics.Read more about Vainu on: https://www.vainu.com/Follow Pietari Suvanto on LinkedIn: https://www.linkedin.com/in/pietari-suvanto-5510064/-The music: Learning - Averro, AROM, Tore Phttps://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444 Hosted on Acast. See acast.com/privacy for more information.

How you use events to increase your sales.Listen to Mats Nyberg - CEO at Trippus - in B2B SaaS CEOs!We discussed using Event-led as main GTM strategy, small exclusive events vs. big conferences, how you maximize your value from events, and much more.-Timeline in the episode:2:10 - Who is Mats Nyberg?4:00 - Trippus' elevator pitch.6:30 - Five quick ones.11:15 - Event-led as GTM.14:00 - Trippus' customer journey and AHA.21:10 - External question from Malin Björnell at Ulla-Bella: "Let's pretend you're leading a startup that has a couple of customers, but not hundreds yet. What are the 3 - 5 most important things you would focus on connected to Go-to-Market?"25:00 - Trippus best lead-generator.30:50 - The best way to do outreach to Mats.32:30 - Closing questions-Do you want to book more meetings and increase your sales?Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.Try Vaam for free on vaam.io.Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-ioFollow Vaam on Youtube: https://www.youtube.com/@vaam.io-Mats' company Trippus helps you get all the tools for creating successful events - from invitations to reports and everything inbetween.Read more about Trippus on: https://www.trippus.com/Follow Mats Nyberg on LinkedIn: https://www.linkedin.com/in/mats-nyberg-b345814/-The music: Learning - Averro, AROM, Tore Phttps://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444 Hosted on Acast. See acast.com/privacy for more information.

Episode nr 100! And in this episode Alina Vandenberghe - Co-CEO & Co-founder at Chili Piper - join B2B SaaS CEOs.We talked about US vs Europe, her journey with Chili Piper, their best lead-generator the last 6 months, what she would tell her younger self, and much more.-Timeline in the episode:2:10 - Who is Alina Vandenberghe?4:10 - Chili Piper's elevator pitch.5:30 - Five quick ones.10:00 - Why she and her co-founder/husband started Chili Piper.13:40 - GTM strategy: Brand, influencers and partners.23:20 - Chili Piper's customer's AHA-moment.25:10 - The best way to do outreach to Alina.27:25 - External question from Mikael Arndt at Closers Only:"I would love to hear your three to five best practices for making your salespeople better than the average market. What does the team do on a daily basis to win the battle of having the very best sales reps?"31:30 - Closing questions.-Do you want to book more meetings and increase your sales?Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.Try Vaam for free on vaam.io.Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-ioFollow Vaam on Youtube: https://www.youtube.com/@vaam.io-Alina's company Chili Piper helps you qualify, route, and schedule leads from anywhere — be it your webform, cold calls, campaigns, G2 page, and more. This leads to more meetings booked and more pipeline created.Read more about Chili Piper on: https://www.chilipiper.com/Follow Alina Vandenberghe on LinkedIn: https://www.linkedin.com/in/alinav/-The music: Learning - Averro, AROM, Tore Phttps://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444 Hosted on Acast. See acast.com/privacy for more information.

How you create human success within your company.Rasmus Holst - CEO at Zensai - in B2B SaaS CEOs.We talked about the biggest difference between the Bay Area and the Nordics, key things to have for a good human success foundation, common mistakes leaders do re. human success, and much more.-Timeline in the episode:1:45 - Who is Rasmus Holst?4:10 - Zensai's elevator pitch.8:15 - Five quick ones.15:05 - The biggest difference between the Bay Area and the Nordics.19:20 - Why he joined Zensai.21:45 - Key things to have for a good human success foundation.29:00 - Common mistakes leaders do re. human success.32:00 - Their best lead-generator the last 6 months.33:30 - The best way to do outreach to Rasmus.35:00 - External question from Emanuel Åkesson at HookThem:"What is your best advice for expanding your service from a Scandinavian country into another country?"36:15 - Closing questions-Do you want to book more meetings and increase your sales?Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.Try Vaam for free on vaam.io.Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-ioFollow Vaam on Youtube: https://www.youtube.com/@vaam.io-Rasmus' company Zensai has built a human success platform that support people in progressing along their success journey. From learning to engagement and performance. On their time and their terms.Read more about Zensai on: https://zensai.com/Follow Rasmus Holst on LinkedIn: https://www.linkedin.com/in/rasmusholst/-The music: Learning - Averro, AROM, Tore Phttps://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444 Hosted on Acast. See acast.com/privacy for more information.

What you should do to successfully start working with ABM (Account Based Marketing).Markus Ståhlberg - CEO & Co-founder at N.Rich - in B2B SaaS CEOs.We talked about common mistakes companies do re. ABM, the importance of a well-defined ICP, how your competitors "failed customers" can be your best prospects, and much more.-Timeline in the episode:1:45 - Who is Markus Ståhlberg?2:40 - N.Rich's elevator pitch.3:50 - Five quick ones.7:30 - Why he started N.Rich.9:40 - External question from Peter Robson Bohm at IDkollen: "In order to benefit enough from ABM, what is your take on our ARPA, length of sales cycle and number of stakeholders per account?"12:00 - Common mistakes companies do re. account based marketing.22:20 - Three important things connected to a strong Go-to-Market strategy.25:30 - N.Rich's customer's AHA-moment?30:00 - Their best lead-generator the last 6 months.31:50 - The best way to do outreach to Markus.33:30 - Closing questions-Do you want to book more meetings and increase your sales?Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.Try Vaam for free on vaam.io.Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-ioFollow Vaam on Youtube: https://www.youtube.com/@vaam.io-Markus' company N.Rich helps you start and scale your account-based motion easily without compromising on data quality and global reach.Read more about N.Rich on: https://n.rich/Follow Markus Ståhlberg on LinkedIn: https://www.linkedin.com/in/mstahlberg/-The music: Learning - Averro, AROM, Tore Phttps://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444 Hosted on Acast. See acast.com/privacy for more information.

How you get going with video for your team.Listen to Viktor Underwood - CEO at Quickchannel - in B2B SaaS CEOs!We discussed why you must start using video, big mistakes teams make when start using video, choosing your strategy depending on the size of deals you have, outbound as their best lead-generator, and much more.-Timeline in the episode:2:00 - Who is Viktor Underwood?2:40 - Quickchannel's elevator pitch.3:30 - Five quick ones.8:20 - Why he joined Quickchannel10:30 - Why should a company use video?12:30 - Powerful metrics connected to using video.15:20 - External question from Frida Olofsson at Flourish: "What's your best tip for getting over the threshold of starting to use video content in our marketing?"18:25 - Big mistakes teams make when start using video.23:45 - Top 3 things re. building a strong Go-to-Market strategy26:30 - The best lead generator for Quickchannel the last six months.28:00 - The best way to do outreach to Viktor.29:40 - His favorite book: Good to Great by Jim Collins.30:20 - His favourite life motto.31:15 - The top things he would tell his younger self.-Do you want to book more meetings and increase your sales?Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.Try Vaam for free on vaam.io.Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-ioFollow Vaam on Youtube: https://www.youtube.com/@vaam.io-Viktor's company Quickchannel helps professionals working with video. A platform that's simple to use, swift, secure and fully compliant.Read more about Quickchannel on: https://quickchannel.com/Follow Viktor Underwood on LinkedIn: https://www.linkedin.com/in/viktorhedstrom/-The music: Learning - Averro, AROM, Tore Phttps://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444 Hosted on Acast. See acast.com/privacy for more information.

How you can learn about team management and high performance perspective from Formula 1.Listen to Alexander Westlund - CEO & Co-founder of Lynes - in B2B SaaS CEOs!We discussed taking inspo as a leader from Formula 1, the core of their success with sales outbound, outreach done in the best way, time management hacks, and much more.-Timeline:1:50 - Who is Alexander Westlund?6:15 - Lynes' elevator pitch.11:00 - How Lynes was started.15:50 - External question from Josef's co-founder Hampus Persson at Vaam:"What's the main thing or channel that generated the best leads for you during the last 6 months?"18:00 - Sales outbound - the things that has been their core for success.20:50 - The best way to do outreach to Alexander.23:50 - A topic of Alexanders' choice: Formula 132:20 - His best time management hacks.36:00 - His favorite book: High output management by Andrew Grove.37:00 - The top things he would tell his younger self.-Do you want to book more meetings and increase your sales?Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.Try Vaam for free on vaam.io.Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-ioFollow Vaam on Youtube: https://www.youtube.com/@vaam.io-Alexanders' company Lynes helps you unleash peak productivity with calls, messages, data, meetings and integrations that elevates your business.Read more about Lynes on: https://lynes.io/en/Follow Alexander Westlund on LinkedIn: https://www.linkedin.com/in/alexander-westlund/-The music: Learning - Averro, AROM, Tore Phttps://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444 Hosted on Acast. See acast.com/privacy for more information.

Skip the speculations and stay to the established facts when it come to your Go-to-Market strategy.Listen to Daniel de Sousa - CEO at Rillion - in B2B SaaS CEOs!We discussed speculations vs facts, that every change need to be connected to a relevant story, building a truly collaborative team, enjoying the ride, and much more.-Timeline in the episode:2:00 - Who is Daniel de Sousa?6:00 - Rillion's elevator pitch.6:40 - Why he joined Rillion.8:40 - The top Go-to-Market initiatives they focus on now.24:45 - The core of the Go-to-Market strategy if Daniel would start a new company.28:15 - The best way to do outreach to Daniel.29:30 - A topic of Daniel's choice: Building a truly collaborative team35:15 - His favorite book: Thinking, Fast and Slow by Daniel Kahneman.36:20 - His favourite life motto.37:20 - The top things he would tell his younger self.-Do you want to book more meetings and increase your sales?Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.Try Vaam for free on vaam.io.Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-ioFollow Vaam on Youtube: https://www.youtube.com/@vaam.io-Daniel's company Rillion helps you save time and money with AP Automation.Read more about Rillion on: https://www.rillion.com/Follow Daniel de Sousa on LinkedIn: https://www.linkedin.com/in/danield11/-The music: Learning - Averro, AROM, Tore Phttps://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444 Hosted on Acast. See acast.com/privacy for more information.

5 SaaS leaders from some of the Nordics' hottest SaaS companies right now about how you build a strong sales process.Listen to when 5 of the previous guests in B2B SaaS CEOs talk about how you build a strong sales process.Timeline:0:45 - Samir El-Sabini (CEO & Co-founder of Juni)6:25 - Rickard Kajson (CEO at Grade)11:00 - Istvan Beres (CEO & Co-founder of DanAds)16:45 - Maryam Ghahremani (CEO at Bambuser)20:45 - Erik Fjellborg (CEO & Founder of Quinyx)-Do you want to book more meetings and increase your sales?Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.Try Vaam for free on vaam.io.-The music: Learning - Averro, AROM, Tore Phttps://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444 Hosted on Acast. See acast.com/privacy for more information.

5 SaaS leaders from some of the Nordics' hottest SaaS companies right now about marketing.Listen to when 5 of the previous guests in B2B SaaS CEOs talk about ways to generate more leads.Timeline:0:45 - Mads Fosselius (Dixa)6:35 - Marit Rødevand (Strise)9:40 - Henrik Teisbæk (Veo)12: 50 - Tine Karlsen (Vev)15: 55 - Istvan Beres (DanAds)-Do you want to book more meetings and increase your sales?Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.Try Vaam for free on vaam.io.-The music: Learning - Averro, AROM, Tore Phttps://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444 Hosted on Acast. See acast.com/privacy for more information.