The Power of Partners: Transforming B2B Marketing with Kim Bolsoni

Liveperson's CMO Ruth Zive joins episode #147 of the Radically Transparent podcast and reveals an unexpected truth: the most powerful tool in business isn't advanced AI technology or sophisticated algorithms. It's the simple act of conversation. Ruth passionately discusses the nuances of measuring the ROI of AI and introduces the Conversational Flywheel as a way brands can measure the positive impact of conversational AI. She breaks down the flywheel approach and explains how it helps improve both customer understanding and service for B2B brands. Ruth also exposes a massive AI gap between business leaders’ enthusiasm to use AI in their platforms and communications and customers’ lack of trust for brands who use AI-- offering ways marketers can work to close the gap.

LinkedIn's Senior Partner Manager, Kim Bolsoni, explores the exciting world of partners at LinkedIn. She shares valuable insights into how dynamic collaborations with partners enhance the platform's utility, creating a second-to-none marketing experience for marketers and brands, alike. Kim also dives into the multifaceted impact of these partnerships, emphasizing the role of Oktopost in LinkedIn's evolving ecosystem. The episode wraps with Kim's reaction to LinkedIn’s 2024 Annual Partner Awards dinner at the B2Believe event in New York City, where she joined in celebrating Colin Day, Oktopost’s Managing Director of EMEA, for winning the Transformation Partner of the Year award. Join us for an inside look into the power of collaboration and transformation within the LinkedIn partner ecosystem.

Marketing leader Colin Day, Managing Director, EMEA of Oktopost and recipient of LinkedIn’s Transformation Partner of the Year award at LinkedIn’s 2024 Marketing Partner Awards stops by the podcast to unravel how marketing leaders can effectively identify and capitalize on social intent signals to improve lead generation, customer engagement and contribute to revenue growth. Hot topics The shift from corporate profiles to employee advocacy Bridging the gap between social media engagement and revenue generation Emerging trends in social media marketing and how B2B marketing leaders can prepare for them

Patrick Barbera, Director of Product Marketing at IntelyCare, dives head-first into the art of KPI selection and why, for marketing leaders, picking the right KPI to track is both an art and a science. He even explains how this choice can significantly impact the direction and success of your entire marketing strategy. This episode is a must-listen for marketing leaders, data enthusiasts, and anyone interested in the intersection of technology and marketing strategy. Whether you're grappling with data management challenges or looking to refine your approach to KPI tracking, Patrick's insights offer valuable guidance and inspiration.  Don't let your data just sit; let Patrick show you how to make it work for you.

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance. Hot Topics include: - What it takes to build and maintain effective AI governance across an organization - How to leverage AI for enhanced speed and consistency in product marketing without sacrificing safety or company secrets - Why creating meaningful relationships with legal teams can help marketing teams navigate the complexities that come with AI, ensuring compliance and avoiding potential PR disasters. Tune in for a radically transparent conversation about AI governance and why being proactive as a marketing leader with your legal department is a game-changer for working with AI.

Yael Klass, Vice President of Corporate Marketing at Similarweb dives deep into the challenges and opportunities marketers face using AI for content creation. She demystifies AI's impact on the future of marketing and reveals the secrets behind her “Content Alchemist” initiative that has led to high-quality, scalable content using AI.

Intel's Vice President of AI Product Marketing, Nuri Cankaya, enthusiastically explores the revolutionary impact of artificial intelligence (AI) on brands, individuals, and the marketing industry. His excitement for the future of AI is contagious as he shares stories and examples of the seismic shift AI is having across industries. Speaking candidly about the importance of secure AI, privacy threats, the looming risks, and the eerie realm of AI-generated deepfakes when it comes to marketing, Nuri gets to the heart of what it means to lead in the era of AI. He even shares Intel's commitment to security, ethics, and sustainability, as he paints a picture of a future where technology and responsibility go hand in hand. Hot topics of this episode include: The importance of implementing regulation in the AI industry to combat privacy and security threats, such as AI-generated deep fakes or exposing enterprise customers to security risks  The impact of AI on various industries and the ethical dilemmas many marketers will face that go along with it How AI models are training themselves without human interaction and what this means for the future of AI and marketing  Tune in to become part of the conversation that's shaping tomorrow's marketing technology landscape.

There’s no denying that AI is reshaping how marketers approach their content strategy. While some debate the drawbacks of these widespread tools, our upcoming guest believes that it's actually helping content professionals stand out and break through the noise! In this episode of Radically Transparent, Rhonda Hughes, Vice President of Corporate Marketing for Mural, shares her positive outlook on AI tools like Chat GPT while emphasizing the importance of media literacy. With over 17 years of marketing experience, she not only shares her perspective on how AI is impacting content as a whole but delves into where it plays a role in social strategy. As many social media professionals do not have formal copywriting training, these platforms can offer handy copywriting skills and different perspectives.  Having launched 4 successful employee advocacy programs, Rhonda even breaks down what makes a winning program. She believes you must remain employee-centric and view advocacy as a means of helping your employees find relevant content that will be interesting and valuable in their feeds. "The way I've always gone into it is how do we build a program that's going to help the business, but also help employees build themselves up professionally.” She wraps the show by discussing the several ways she likes to measure advocacy, including total social actions, which she explains as engagements, plus all the other things. Highlighting the importance of analyzing what action is coming from the content we are putting into the world. Hot Topics of this Episode Include: Where AI fits in content and social media marketing The common denominators in winning employee advocacy programs How you should be measuring the impact of your employee advocacy efforts

In today's highly competitive content landscape, marketers are faced with the challenge of not only creating content that stands out but performs. There is a solution– one that educates your audience, sets you apart from the competition, and positions you in the market as a thought leader. Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin, Chief Survey Master at Global Surveyz. Especially today, everyone is trying to be unique, and Ken believes that you have to do content differently! He reveals exactly how to find the content sweet spot by focusing on the content that’s high-performance and hard to create, like surveys, podcasts, and videos. Unlike content that is high-performance and easy to create because the majority are already doing it! As a senior marketing executive for over 20 years, Ramel shares his best-kept secrets of content marketing and creating strong surveys. He explains when and why you should launch a survey, the necessity of always including red herring questions, and the importance of starting with the end. He even shares how to know if it’s the right time to publish a survey and his rollout process that has allowed him never need to “kill” a survey. Hot Topics of this Episode Include: The best-kept secrets of creating strong surveys How to find the “content sweet spot” and create content that stands out Why, when launching a survey, you shouldn’t start with the question but rather the story you’d like to tell

In this episode of the Radically Transparent podcast, Ken Powell, Chief Revenue Officer at K1X, shines a light on the connection point between marketing, sales, product, and client success. With his comprehensive 5 part operating system, he reveals the steps to create a frictionless experience for all corners of the organization. Ken believes it's not just about selling a product–it's about offering a unique perspective that aligns with the market. Emphasizing the importance of positioning and a differentiated story, he highlights the significance of speaking directly with customers. With his 25+ years of experience and unique background in the public, private equity, and venture capital space, Ken walks through the key aspects of successful marketing leaders. One being the ability to execute fast while being financially, strategically, and data-focused. Stay until the end to hear how he incorporates employees to be part of the brand and encourages the wider organization to be thought leaders across social. Hot Topics of this Episode Include: The 3 key aspects of successful marketing leaders Creating operating systems to create a frictionless experience between departments The differences between operating as a private equity and being in a public company