
From sparkling water to SaaS: Emotional storytelling in B2B with Noa Magal Snir
29/05/2025
0:00
25:15
VP Marketing at Neema and former marketing leader at SodaStream, Noa Magal Snir, explores the increasingly blurry line between B2B and B2C marketing. With a powerhouse background in both worlds, Noa shares how emotional storytelling in B2B, consumer-centric thinking, and brand identity are just as critical in B2B as in B2C.
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