Insights from our Summer Intern

The team at Adverb has been working with Jacquelyn and Hunter Cardinal from Naheyawin on our Truth and Reconciliation journey. The dynamic duo joined Tyler and Adam to discuss how they approach this process with companies. Jacquie and Hunter discussed what they've done with the team at Adverb, and Tyler and Adam shared their perspectives on the impact this work has had on them at Adverb. This episode of Ask Adverb is sponsored by Highlands Liquor, the best liquor store in Edmonton. Check 'em out at ⁠highlandsliquor.com⁠.

Adverb's leaders have worked together for longer than the company has existed—over five years. In this episode, Adam and Tyler are joined by one of Adverb's managers, Erika. Adam interviews Tyler and Erika about the beginning of their working relationship before Adverb Times, and what they've learned from one another about being good leaders. Although we failed to actually say it on the pod, this episode of Ask Adverb is sponsored by Highlands Liquor, the best liquor store in Edmonton. Check 'em out at highlandsliquor.com.

When Adverb launched in 2021, we slapped together a quick website. It was intended to be a placeholder until we could organize and build a proper website. Two years later, we've done just that. With a refreshed adverbcomms.com, Tyler and Adam took a moment to chat with the new website's art director Andrea Hirji about the design choices made on the new site, and how it elaborates the established Adverb brand. And though we didn't mention it in this episode, Ask Adverb is sponsored by Highlands Liquor. Check out their selection online at highlandsliquor.ca.

Madison joined Team Adverb at the beginning of May as the company's first student intern. So Adam and Tyler spent some time with her asking how awesome she thinks Adverb is. The answers may shock you... into realizing we're pretty great. Ask Adverb is brought to you by those delightful scamps at Highlands Liquor, Edmonton's best liquor store. Check them out online at highlandsliquor.ca.

In the corporate world, June is a month when many companies integrate the pride flag into their logos, post some Pride Month messages on social about supporting LGBTQ2S+ communities, and then carry on business as usual. At Adverb, we want our support for the LGBTQ2S+ community to be deeper, and more meaningful rather than performative. And we're starting to explore what that means for us as a team. You'll hear some of that discussion in this episode, Adam and Tyler are joined by Digital Content Manager Erika Stark. The trio discuss their experiences with Pride Month at other organizations and how they're approaching things differently for Adverb—year around, rather than just in June. Ask Adverb is brought to you by those delightful scamps at Highlands Liquor, Edmonton's best liquor store. Check them out online at highlandsliquor.ca.

Adam and Tyler chat about how hybrid work impacts Adverb's culture — and vice-versa. From deliberate connections with the whole team to planned in-person events throughout the calendar year, Adverb's partners are being purposeful in how the team works and socializes together. Ask Adverb is brought to you by the fabulous faces at Highlands Liquor, Edmonton's best liquor store. Check them out online at highlandsliquor.ca.

How a brand expresses itself is a choice based on a variety of factors. Some brands are caring, some are funny... and some are truly unhinged. In this episode, the Business Boys are joined by new Adverbian Paige Simpson to discuss examples of unhinged brands—and what makes this trio unhinged themselves! Ask Adverb is brought to you by the beautiful peeps at Highlands Liquor, Edmonton's best liquor store. Check them out online at highlandsliquor.ca.

What does it take to build a brand, and breathe life into it? To help answer that question, we invite creative director Andrea Hirji onto the show. Adverb's been working with Andrea for a few months now on projects both for ourselves and our clients. She's been a blast to have on the team, and we hope you'll agree: it was fun to have her on the show. Check out Andrea's company Coastal Creative Studio. Ask Adverb is brought to you by the beautiful peeps at Highlands Liquor, Edmonton's best liquor store. Check them out online at highlandsliquor.ca.

Values are an integral part of Adverb's culture. The most important part, actually. That’s why in this episode, the Business Boys talk about where the company’s values started, how they evolved (with key input from Adverb staff), and how the team tries to live these values every day. After all, you can’t spell “Business Boys” without “boys” and “us.” Ask Adverb is brought to you by the wonderful peeps at Highlands Liquor, Edmonton's best liquor store. Check them out online at highlandsliquor.ca.

ChatGPT, DALL-E... these artificial intelligence systems are all anyone's talking about—often with a bit of trepidation. Will AI steal our jobs? Is there still room for creativity that AI doesn't bring? We think the answers are "No," and "Yes," respectively. In this episode, the Business Boys break down how Adverb uses AI to enhance our work for ourselves and our clients. The robots haven't taken over... Yet. Ask Adverb is brought to you by the wonderful peeps at Highlands Liquor, Edmonton's best liquor store. Check them out online at highlandsliquor.ca.