221 | Building and Using Standard Operating Procedures in Your Wedding Business

Text the Wedding Planning HotlineWedding content creators are everywhere right now. But are they actually worth the investment for wedding planners, or are they just another industry trend?In this episode of The Planner’s Edit, Desirée Adams shares her honest takes on the rise of wedding content creators, how she personally uses one inside her luxury planning business, and why high-quality video has become such a powerful part of modern wedding marketing.If you've been wondering whether a wedding content creator belongs in your marketing strategy, this episode will help you think about the investment more intentionally.Links Mentioned in the EpisodeFind the Full Shownotes HereWork with Desiree for business coaching and mentorship

Text the Wedding Planning HotlineYour Instagram followers don't owe you anything. Your email list does.In this week's episode of The Planner's Edit, Desirée Adams goes deep on the marketing channel most wedding planners underuse: email. This is a Deep Dive episode inside the May Marketing & Content Creation issue, and it's built for planners who are ready to build an email list that books.If you've been treating email as an afterthought, this episode will change how you think about it.Links Mentioned in the EpisodeFind the Full Shownotes HereWork with Desiree for business coaching and mentorship

Text the Wedding Planning HotlineMost wedding planners are creating content. Not many are creating it strategically. In this roundup episode, Desirée Adams cuts through the noise on three of the biggest content creation conversations happening in the wedding industry right now: when hiring for content actually makes sense, how to repurpose what you're already creating so nothing gets left on the table, and which social media trends are worth a high-end planner's attention in 2026. If your content has been feeling like a hamster wheel, this episode will help you reset.Links Mentioned in the EpisodeFind the Full Shownotes HereWork with Desiree for business coaching and mentorship

Text the Wedding Planning HotlineDoing it all yourself isn't a badge of honor. It should only be a phase. But for a lot of planners, it's a phase that's creating some of the most damaging branding mistakes in their business, without them even realizing it. In this episode of The Planner's Edit, Desirée Adams gets honest about the solopreneur trap, why it has an expiration date, and the five ways trying to hold everything yourself is hurting your brand, your clients, and your ability to grow your wedding business.Links Mentioned in the EpisodeFind the Full Shownotes HereWork with Desiree for business coaching and mentorship

Text the Wedding Planning HotlineStandard operating procedures are one of the most important things you can build in your wedding business, especially if you're growing toward full-service work or thinking about bringing someone onto your team. In this deep dive episode, Desirée Adams breaks down what SOPs look like in a wedding business, where to start, how to build them, and using them to train, delegate, and scale.Links Mentioned in the EpisodeFind the Full Shownotes HereWork with Desiree for business coaching and mentorship

Text the Wedding Planning HotlineYour inquiry process is doing more work than you realize, and if it isn't set up thoughtfully, it's likely costing you bookings. In this roundup episode, Desirée Adams walks through the five systems and tools she uses to manage wedding inquiries at Verve Event Co., from the first form a couple fills out to the sales call that converts.Links Mentioned in the EpisodeFind the Full Shownotes HereEpisode 141 - Five Systems Every Wedding Pro Should HaveDubsado vs Honeybook for Wedding Pros: Which One is Right for You?Get 20% Off Your First Month or Year of Dubsado With Code DESIREEEpisode 150 - Top Money and Time-Saving Tools for Your Wedding or Wedding BusinessUnlock 3 Months of Fathom's Most Advanced AI Meeting SummariesWork with Desiree for business coaching and mentorship

Text the Wedding Planning HotlineWedding planner branding has a pattern problem, and most planners are too close to their own brand to see it. In this episode, Desirée Adams gets direct about the branding mistakes that are keeping experienced planners from attracting the clients they actually want. From overused aesthetics to the misuse of the word luxury, to styled shoots that look stunning but don't convert, this is an honest, constructive look at what's getting in the way, and what to do instead.Links Mentioned in the EpisodeFind the Full Shownotes HereWork with Desiree for business coaching and mentorship

Text the Wedding Planning HotlineThinking about rebranding your wedding planning business? Before you reach out to a designer or start pinning to a mood board, there are some costs you need to know about, and they go far beyond the invoice.In this deep dive episode, Desirée shares the real numbers from her own rebrand: 147 hours of work spread across nearly a year. She also gets honest about the two costs that don't show up on any invoice.If a rebrand has been on your mind, this episode will make sure you go in prepared.Links Mentioned in the EpisodeFind the Full Shownotes HereListen to Our Rebranding Episode HereWork with Desiree for business coaching and mentorship

Text the Wedding Planning HotlineYour wedding brand is communicating right now — the question is whether it's saying what you actually mean. In this episode, Desirée Adams breaks down the three core layers of high-end branding: the language you use, the imagery you put forward, and how you position yourself in the market. This isn't a beginner's guide to branding. It's a strategic conversation for pros who are ready to make sure everything they're putting out into the world reflects the level of work they're already doing, and the clients they're ready to attract.Links Mentioned in the EpisodeFind the Full Shownotes HereWork with Desiree for business coaching and mentorship

Text the Wedding Planning HotlineNewly engaged couples aren’t looking for more inspiration — they’re looking for direction.In this episode of The Planner’s Edit, Desirée Adams breaks down how to approach post-engagement season marketing in a way that builds authority, reduces overwhelm, and positions you as a trusted advisor instead of just another creative option.You’ll learn how to shift from inspiration overload to educational guidance, how to talk about process without sounding repetitive, and how to use post-engagement season content to create emotional safety for couples who are actively hiring.Links Mentioned in the EpisodeFind the Full Shownotes HereGet BriteCo InsuranceWork with Desiree for business coaching and mentorship