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Show Notes
Nearly 9 in 10 organizations report using AI regularly. Only 37% say AI has made a positive contribution to their EBIT. And only 6% qualify as genuine AI high performers. The rest? Optimizing. Automating. Saving costs. Declaring victory.
In this episode Kenza and Pascal ask themselves: when does AI actually grow the top line?
And close with a board checklist and a final provocation:
"Do not ask what AI can do for your current business. Ask what business you can build because AI now exists."
Key Takeaways
- Efficiency asks 'how.' Growth asks 'what, for whom and why us?' These are different questions requiring different organizational conditions.
- Capability without mandate produces demos. Mandate without capability produces PowerPoint. Both without a business model hypothesis produce expensive activity.
- A Copilot license is not a strategy.
- The winners will not be the companies that bought the most AI. They will be the ones that used AI to become a different company while they still had the luxury of choice.
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